A Tsinghua Girl's Caison
Publisher: Gong Jianhui author: reproduced Source: China Communication Network Management Forum Date: 2004-12-1508: 49: 45.403
Abstract: On the seat at the corner of the cafe, Xiafife is gently sat down on the reporter, such as a soft wind. At the moment of her face, people feel very surprised: such a quiet and persistent, is this a Tsinghua girl who dares to speculate the Italian boss, relying on "selling men's underwear" to the Tsinghua girl? At her 26th birthday, her account already has amazing 1.4 million yuan ...
On the seat at the corner of the café, Xiafifei sat down on the reporter, such as a soft wind. At the moment of her face, people feel very surprised: such a quiet and persistent, is this a Tsinghua girl who dares to speculate the Italian boss, relying on "selling men's underwear" to the Tsinghua girl? At her 26th birthday, her account already had amazing 1.1 million yuan ... The strings, a white-collar, Miss, I am a northwest girl, after graduating from Tsinghua University in 1998, a father's one Recommended, I became the translation of the Italian SKI station. This is a big company that is specially operated in European high-end leather goods, and many employees are foreign. But give me the most impressive, or the company's lovely and energetic Italian girls, one by one is decent, and it seems charm. I am influenced by them, and the conscious taste is also improved in the day. "Three people, there must be my teacher." And the fashion italian girls are in a time, by paying attention to the study, I will slowly become a master of capture fashion, especially for the installation, familiar with the fitting and skin color. For example, I am a petite, I am usually such a casual dress when I am on the street: I have a tight vest with "Dior" logo, plus black, fine jeans, flows with a little bit of wild, It is not fashionable and elegant. Later, when two Guangzhou girls were online, they were willing to borrow my "fire". With the love of clothing, and the grasp of fashion, I can always use keen eyes in a colorful product pile to help them pick out unique "treasure goods". And these costumes will be thrown up in Shenzhen soon. At a private seater, I met the show host of Shenzhen TV. Miss Liu. This sharp fashionable man stared at the carefully equipped clothing in my body, saying that my clothes and handbags, ornaments work together. It's a perfect, and it's a new wave, fashion! That night, we naturally talked about the topic of women, such as shopping, dress, and more. Talking, she said: "Xia Miss Xia, I think you are very interesting. Your fashion is very good. Why don't you come out? With you fashion, you can make a costume business, you can make money! "This makes my heart couldn't help it, just like a string that I buried in my heart has been suddenly douted. The unique path of clothing store is encouraged by Miss Liu, I am determined to leave the Italian company and do what I like! In Shenzhen, bustling commercial street inch gold, I have to go to the world, I hope chooses a good store, but the rent is too expensive to be the place, and it is always found. One day, I saw in Europe and America and Hong Kong, "upstairs", and many people still opened the store at home, I was aimed at a very "alternative" idea, why can't you What is the clothing store in the office? I have also been a writer, I know that in the high-end office buildings of those scallions, hidden in a large and small hundred companies, the young white-collar workers in the Qing Dynasty, these new human beings have both tastes and economic strength, I offer Things must be able to ignite their consumption passion! When I am looking at the pavement in the world, a friend tells me that when McDonald's and KFC have opened the store around the world, the site selection is determined after scientific research, because they have set it to passenger traffic and transportation convenience. Strict indicator.
I think this is a provincial approach. Since McDonald's and KFC have finished the previous work, I can't get it? Remember this, when I was in the Futian, I saw a McDonald's shop on the first floor of the office building, I immediately found this is a good place. But you don't have to ask, since McDonald's is open here, the shop rental by the first floor must be highly amazing, and a small shop is probably difficult to pay this expense. As a question, there is so. At this time, I want to say that I want to open the business of the white-collar workers, then don't necessarily have to be streeted. If you don't ask for the street, put the shops into the business building above the office building, the cost of the rental office will be much lower than the price of the rented Street shop, maybe I can afford! Think of this, I have a near-site door to this office building. Sure enough, they told me that there is still room for the office. But when I found the property, when I didn't rent a house, I said that I have already renting the office. I am not willing to be willing, I am going shopping in the building, and finally I found 5th floor. I saw a company office is still empty, and people did not sit. I will discuss with their boss. I will be willing to squeeze out a good "neighbor", and I can also help them reduce the burden on the rental. The boss looks at me very strange, and finally listened to me, and promised to consider it. The next day he called me, he agreed with my rent! It's really hope. I gave a rent of 15,000 yuan, and I spent 20,000 yuan for 20,000 yuan. I was separated from one big office, and it was modified into a small shopping mall. I very much paying attention to the feelings of the same house, let the small shopping malls are warm and neat, let them feel very satisfied. Interestingly, you can do a good pavement, I will put all the efforts in research. This is the most critical ring. If you have the goods, who will come here? In order to truly lead the trend of costumes, I found a variety of fashion magazines, will be related to the relevant information; in the bustling location, all kinds of clothing popular style, especially some personalized small shops. Don't you pay attention to "knowing yourself"? I also went to Hong Kong from the Shenzhen water. Comparison, although the quality and style of Europe and the United States brand clothes are trusted, I am most interested in the Korean costumes. Whether it is loose freedom, a big street casual suit, or a suite, elegant set, I think it is a cool and stylish breath. I have hesitated for a long time, it is to do European and American brand clothing, or do Korean costumes. But I think that the white-collar workers in Shenzhen's writing buildings are all European and American brand clothing. They may need to change the taste, the exaggerated color matching, exaggeration of Korean costumes, exaggerated tailor, may be more popular . I am also worried that if I do my own European and American brands, I have been long time, my feelings that I will have become slow, that is, I don't want to be. In this way, I decided to put the focus of the goods in Korea clothing. That night, when I dragged a big bag from Hong Kong, I was almost excited to sleep for a night. From tomorrow, he is the boss, I only give yourself, can I operate this clothing store? In fact, when I entered this batch, I got a job. Just like choosing clothes, it is not only appreciated by artistic vision, but also find people to try it, because the effect of clothes is in the face, it is often not the same as the surface. Through such choices, the number is not much, but it has its own characteristics. My purpose is to let people who go to the store can see the style of one or two.
In September 2000, the day of the small shop opened, it did reach an eye-catching effect: the wall of the store is a soft pink system, with the display of the color of the clothes. In order to regulate the atmosphere, I also put some of the little girls brought back from the store from the store, like the Bracelet of India, the Crystal ball and Nepalese of the Brazil, etc. Poster these things is not to make money, just to attract the eye of love and picky white-collar workers. At first, guests are the white collar in this business building. Because I have never seen the clothing store opened in the office, I have heard the address store in the office building will be curious. They came in, I won't let them run away. There are many styles in our store, plus exotic jewelry, often make them surprises. White collar will often buy things away. In the province, I went to many of my rap, this is the benefit of doing white-collar business. Soon, my clothing store became the most lively casual area of this business building. In the first month, I earned more than 20,000 yuan! In order to reduce the business color of the store, add the store's human taste, while selling clothes, I also take the initiative to make image design for customers, do a free fashion lecture. This kind of practice, so that I will gather a group of hi. They absolutely trust my eyes and become my best customer, never bargain. Many white-collar ladies are not buying, and they often bring friends to buy. This is a 10th, ten pass hundred, and the hospitality of the office building and even some high-end residential areas are also rising. My business is high. The shocking man's underwear made me a little money in the hands of the money, I like to go around, one is a broad eye, the other is to see if there is any other business opportunity. One day in 2001, I came to Hawaii with my boyfriend. When I was lying in the beach in the sandy beach, I suddenly found that the beach in Hawaii was a "World Swimwear Expo". I found the men's swimming trunks, beach pants, five flowers, and many models, I just smell them. I bowed to see my boyfriend's green-gray swimming trunks, and I feel that we are "old soil". Looking at the scene in front of you, I suddenly had an idea. In order to verify your thoughts, the next day, I took the boyfriend and went to Hawaiian clothing store. A wide range of male underwear makes me open your eyes. I put forward to my boyfriend, why not open a specialty store for men's underwear? Why is a woman can go to the underwear underwear shop free to buy, and the men's inside does not care? Before leaving Hawaii, I also investigated the market in men's underwear in local Chinese tourists. The conclusion I concluded is: Operating men's underwear, it can be. Soon I found a Chinese agent in the local area of Hawaii. When leaving Hawaii, others brought back to the colorful tourist souvenirs, but I brought back to the two big men's underwear and high-end tie, men's ring, arms, etc. have a characteristic male ornament, ready to go to Shenzhen Just open a male undergarment shop! Later, this store also entered the writing of my writing, but it highlights elegance and atmosphere on the store design arrangement. I think there is only this to bake out the characteristics and cultural meaning of "Men's Store", which makes people feel a kind of masculine! In addition, I also set up a leisure bar in the store, putting a variety of books and fashion magazines about men, and their shopping is tired, you can listen to music, flip magazines. To be honest, because of the first "eat crab", even my own heart is not in the end, sell men's underwear in the office building of White Collezes, will someone come to visit, buy? But I am worried that there is not long, from the batch of underwear brought back from Hawaii, it is very fashionable because of the different styles, just put the shelf, I have attracted the eyes of many white collar. In less than half a month, 800 men's underwear sells empty.
