Revelation of duck eggs
Publisher: Gong Jianhui author: reproduced Source: http: //bbs.icxo.com/dispbbs.asp boardID = 1858 & ID = 34172 Date:? 2005-01-0109: 45: 39.187
Abstract: The turnover rate is important to Dell, but Dell's biggest trick, first from his understanding of direct sales model.
In fact, many successful CEOs absorb valuable knowledge from those street hawkers in their early life. For example, the young people in Taiwan's famous entrepreneurs Shi Zhenrong are full of bumps. My father died of illness when he was 3 years old, leaving him with his mother. In order to make a living, the mother sells duck eggs, stationery, woven sweater, and even put the betel nut. After Shi Zhenrong success, more than one experience in selling duck eggs during his childhood. He has helped mother selling duck eggs and stationery in the store. Duck eggs 3 yuan 1 kg, can only earn 3 angles, almost 10% profit, and easy to change, no time to sell will be broken, resulting in economic losses. The advantage of stationery is high, and the business of 10 yuan can at least 4 yuan, more than 40% profit, and stationery will not be bad. It seems that selling stationery is better than selling duck eggs. But in fact, Shi Zhenrong tells experience that selling duck eggs far earning more. Duck egg is thin, but up to two days will turn once; stationery profit is high, but it is sometimes sold in a year, but not only the cost of capacity, but the profit is earlier. Duck egg is thin, but more sales, so profit is far more than the stationery that is slow. Shi Zhenrong will then use the experience of selling duck eggs to Acer. It has established "small profit multi-sales model", that is, the product price is lower than the peers, although the profit is low, but the customer's volume increases, the capital turn is fast, the stock is small, the operating cost is very Reduce, the actual profit is greater than the peer. Shi Zhenrong mother sells duck eggs, behind it is a universal theorem of business: asset yield = profit margin × turnover rate. Many people focus on profit margins and ignore the turnover rate. The "commercial talents" of Shi Zhenrong is reflected, and he can consider the profit margin and turnover rate. In the computer industry, Dell is known as the capital yield. For example, in fiscal year 1999 to 2000, Dell's capital returns actually reached 243%! Dell is not because of the high profit margin, but because Michael Dell and Shi Zhenrong are deeply appreciated. Dell's inventory is fast, and it is widely passed to miracles. This shows that business operations have their own basic laws. But knowing that these rules are just the first step. Charan said with a business teacher's tutor, those the best chemistry teachers, once made students understand that atoms are composed of protons, electronics and neutron, and students have the basis for solving any chemical problems. But in my opinion, they just have a foundation. I thought that "commercial talents" deeper things are in that, know where they are. This may be more intuitive or instinct, no computer assistance, no complex prediction technology, there is no need to use the experts' gathering seminar, and can directly hit the core of business through surface phenomena. The turnover rate is important to Dell, but Dell's biggest trick, first from his understanding of direct sales.
