Gao Jin Road Step by Step
Publisher: Gong Jianhui author: Special Report Source: Entrepreneur Issue Date: 2004-12-1907: 07: 22.263
【Abstract】 From the registered company, production products, the crisis outbreak to the final failure, Li Jianping and other three people investment of 500,000 hopes, only used a year and a half, the smoke is disappeared, and the blood is not returned.
From the registered company, production products, the crisis broke out to the final failure, Li Jianping and other three people investment 500,000 hopes, only used a year and a half, the smoke is disappeared, and the blood is not returned. In 1999, 25-year-old Li Jianping was an array of people in Shenzhen, and the company's main product is a satellite receiver. In less than a year, the savvy Lee has created more than 5 million sales revenue for the company. Everyone has a higher ideal, so everyone has an impulse. After graduating from the school, just like most young people, the idea of their own business has been lingering in the mind of Li. Li has a good colleague Liu Jiaming, has been responsible for the sales of Shenzhen, is more familiar with the communication electronics market in Shenzhen; another good friend Chen Jinwen has been resigned after two years of technical development work in the domestic top communication enterprises. status. The existing work experience and individual savings have laid the basic conditions of entrepreneurship, and three people seem to be complementary. The unique pride of young people makes everyone think that as long as they join hands, they can be "ten times to fight for ten times." In November 1999, the company has officially established, registered capital of 500,000. The company was originally focused on the sales and installation of satellite receivers. The products can be directly from the original company wholesale; soon they have signed a cooperation agreement with a telephone manufacturer in Zhuhai and become the agent of the plant. When the passion, he appeared to be very smooth, the satellite receiver installed more than ten days, and the money earned can be able to resist the cost of housing and electricity. But everyday spending still makes the funds of the entrepreneurship, which is shrinking every day, which is their former herbs, this trend is very shocked. In the eyes of three entrepreneurs, the sales and installation of the light satellite receptacle do not make much profit, so they are looking for new and profitable projects every day. In March 2000, IP dial entered their vision. As early as 1999, the report on IP dialing has already seen the media, but there is no special manufacturer in China, and the market is full of imported products. After a while, they noticed that there were already vendors in Shenzhen and other places to start to put production, so I bought a dialer intended to study carefully. Unpacking, three people familiar with electronic communication products can not help but surprise: The entire machine cost is not 50 yuan, but the market price is more than 1,000 yuan, and the highest is even sold in 1999 to 2,000 yuan. IP dialer technology is simple, basically the phone principle, only more block control chips. Shenzhen, which is unusually developed in the electronic communication market, and the manufacturer of related components is much like a humm, so the supply of basic components is not a problem. They decided to produce themselves. Taking a public telephone in full street as an example, the cost of the telephone booth before installing the dialer is approximately 0.7-1.1 yuan / minute, and the money of the people who collect the long-distance call is 0.8-1.2 yuan / minute, and the charge after the dialer is installed. It turns out the same, but the cost is only 0.4 yuan / minute. Only this one, the market for the dialer is greatly expected. This makes the three people feel that it is not a dial in front of them but is a gold doll. Unified thinking, a slap in touch. At the beginning, all the wells were performed. Product design production began to start, bought tens of thousands of production and commissioning equipment, and also recruited a professionally responsible for debugging, Chen Jinwen day and night, programming, Li Jianping and Liu Jiaming negotiate business in Shenzhen, looking for suitable Manufacturer purchases spare parts. Soon after the laboratory product, after a simple application test in Shenzhen, Li Jianping took the product to Fuzhou, Xiamen, Ningbo, Northeast and other places. I used to work for people to work in a star hotel and a high-grade restaurant. Now he can save the province. At that time, this priced product was very tempting for dealers, and the market situation was very good. After returning to Shenzhen, Liu Jiaming and Chen Jinwen have also went to the northwest, southwest, and it is good news.
Wealth is hit by tentacles, and the mood is like a spring breeze in March. Since the market feedback is very good, Li Jianping starts to shop with the full national marketing plan, recruiting business people, technicians, full-time accounting and clerk. The product has entered the market effect is very good: although there is little delivery, the profit can basically maintain the company's operation. In addition to the time of business trips, Li Jianping has been sleeping in the office, making the boss and workers, and the daily sleep time is less than four hours, this lasts for four months. Successful start and hopeful future, like espresso under the belly, let Li do not feel tired; but it also has the effect of anesthetic, so that he can't feel like a poisonous snake, quietly climbed to the feet. Because of this market that is super high in this profit, competitors have followed them. In July, 2000, the market price of the dialer was reduced to each 500 yuan. This is a fascinating decline. However, the market is rapidly expanding, in accordance with the expectations of the three, the price of the price is still very attractive. The company recruits sales team again. The total number of people reached 14 in the highest peak, and the monthly costs also climbed to more than 30,000 yuan. This is a small boss like Li Jianping. It is difficult to fall asleep. Competition has become more intense, most of the competitors are the transformation of the ministry of the telephone manufacturer and the universal division of the big communication company, the branch, similar Li Jianping is very few, from the company's background, strength and industry advantage For the company, Li Jianping has lost a step. However, this is not the most important thing. After three months, the dealers from all over the country have returned the goods, and the technical issues broke out. The dialer is controlled by an integrated circuit, that is, the IC chip, which is often sensitive to the voltage of the input, slightly deviation. Because the dial-based compatibility of their production is not enough, the product has a large regional limitability. The reseller's return makes the cash sales that have been achieved in the previous month to inventory. Three people emergency negotiate, decided to rewrite programming programs by Chen Jinwen that has been responsible for technology. However, Chen's technical experience is limited, and it is still unable to solve the problem of regional applicability after multiple improvements. So reversible, three months of time passed, the problem is like a rocky road. Old customers have lost, redesign the product and accept returns to the company's daily work, and the company did not achieve a penny sales in three months, and the cost of 30,000 yuan per month is unlikely. Under the pressure, the dream of the beginning of the beginning of the beginning of the year is like it is far farther. The pride is getting cold, Chen Jinwen and Liu Jiaming have been a very good friend, but the operation of three months has no sales, there is no improvement, so that friendship is hard to hang on the face. As long as it happens once, you will leave a resentment in your heart; if you resent it, you must have a next evil words. Chen Jinwen is too confident and shirk responsibility, making the contradiction finally open. At the beginning, it is only a contradiction in the company's transaction, and it is gradually converted into individuals. Constantly growing up to each other and even personal attacks, leading to the flexibility and high efficiency of the decision of the partnership. The situation is getting worse, the only way is to solve technical problems at low cost as soon as possible. However, in a new industry, it has been difficult to have a mature engineer, not to mention even if he is still "flowers in the people". No one is willing to bunch, everyone is looking for opportunities for the change. In July 2000, a Taiwanese actively found Li Jianping, talked about the telecom market in Taiwan, also coincided with the change, intentional and Li Jianping, a Taiwan market. Li Jianping is very happy, I think this is an opportunity to start again. He found a engineer who claimed to solve the technical problem, and signed a development agreement with a chip manufacturer. However, the previous time is too long. At this time, Li has plenty of powerful cost expenditure, and the result can only be disappointed.
