China Marketing Communication Network, 2004-10-13, Author: Zhuo Zhihua, was I just graduated from university, she was "forced" Liangshan, and began selling the line, at first listen senior Shijie Men often say "you too" soft " ! ", The meaning of the words is that" the road "is not enough, there is still a lot of things to learn; after some years, from a small salesman to the sales supervisor, he often hears someone to joking," You this guy " Oil "!, The meaning is that your kid's pure oil cavity" model is "the traitor" model! Free in "tender" and "oil", have been thinking, whether it is in these two things is what I have to summarize and Saturcounted "Sales Person's Professionalization" problem, is it possible to try to make a "sales staff professional shaping outline", I will explain what I have to write from many aspects such as psychological quality, professional image, communication skills, learning power. "Sales Person Professional Model" Outline, opening the psychological quality, throwing brick, jade, please advise!
Sales work is a very hard work, sometimes there is still a need to leave the country, the december, the relatives, and the one side, act as the enterprise market to open up the front! In fact, regardless of the launch of Japan's sales of Japan or the greatest salesman Joejirad, they are involved in sales (or selling) can be said to be a "force" behavior, in the most difficult time, in the front road When a paint is black, the seven floors is forced by life. The three layers are personal perseverance and toughness. In the process of climbing the peak of the sales professional, some people have found the pleasure of sales, and the other person may be the particle Receive, "Contribute"! In the process of climbing the proceedings, how to establish a good psychological quality of "selling as a glory, selling as a mission and fun in sales"? There is a article contained in an article: In the past ten years, sales have experienced dramatic changes. The high and low in the past depends mainly on the quality of the product or the application of advertising marketing. But today, based on psychology-oriented era, the measurement of sales power is determined by the psychological attitude of sales staff, so you have to understand the game rules of modern sales work, learn professional sales skills, so that you quickly reach sales The achievements of the peak. On the way to the peak of sales, you will face many psychological tests, how to break through these psychological tests, and will be explained below.
1, "Shhable, Psychology"!
For example, until the mid-1980s to the early 1980s, due to the profound impact of the original school and the family environment "careful in words, sensitive" traditional education, most people were ashamed, and the courage is more embarrassing. It belongs to the girl. The kind. When I first came out, I went to a hotel for the first time to visit the boss. I was in the door. After coming, my heartbeat is very powerful. It is just that I ran out, I think it is very funny now. The sound is smaller than the mosquitoes, and even what I don't know what to say. Overcoming yourself ashamed, awkward, lack of confidence is to visit, diligent, effective first visit to break through, you will be more and more, it is simply born to sell "ghosts"!
2, "Discouragement, lazy psychology"!
Many times, we are all refused to live, the probability of the transaction is always there is no failure, listening to more passionate potential training and advocating thousands of rich people, listening, the visual sensory is very difficult, people The emotions are easy to fall to the lowest valley. How to fight discouragement, I suggest you learn some emotional books in your system, the best way is to master your emotional cycle, give adjustments in a timely manner, and everything is in yourself, no one can truly save you in the water. in. Try some outdoor activities to be very promoted. When these years, I have developed a habit of running a long run. The generation of lazy psychology is actually a process of passion, generally producing a "sales history", lazy is human nature, it is said that Coca-Cola is a GPRS positioning system for supervising employees, actually No matter how advanced management tools or means can only be the standard of the standard, it is really in the enthusiasm and honor of the individual's sales. We actively advocate a farmer spirit (relevant to the Chinese Marketing Network ", a regional manager. "Farmer theory" "http://www.emkt.com.cn/Article/162/16295.html one article). 3, "complaint psychology" needs to be corrected!
The generation of complaints is the dissatisfaction with reality, for the company, for the company, for customers, may sometimes be your fault, but most of you can't change the real situation, no matter how much you can resist! Your best choice is to change yourself, change your thinking, less complaints, and more. I am very strong when I lead the sales team: the sales staff exist because of the existence of the problem, how big is the problem, how big is our value! Some complaints, more understanding (for the company, customer transposition thinking)! Complaining that it can't solve the problem!
4, force to 戒 "pride, self-responsive psychology"!
Proud, the emergence of self-fulmination is generally rear shield with high performance, and it has a great relationship with the completion of sales performance and the sales staff's own quality, but as a professional sales personnel must remember: Qiafu is difficult for the rice! The achievement of sales performance should be the result of many factors, such as promotion, advertising, production, financial system, etc., or change a lot of factors to achieve you! Time to make a hero! Don't blindly believe that you will always be a general, proud, your own psychology is endless! It is worth each of the sales staff to wake up!
A professional sales personnel's psychological quality is generally needed for a long time, and good psychological quality is a big relationship with your sales business and your own understanding! Finally, we actively advocate a good practical psychological quality of "everything is my fault" to achieve the peak of the occupation!
Zhuo Zhica, first-line senior sales manager and planner, 5 years, first-line sales management experience, from the grassroots assistant industry, successively engage in sales management work such as electric vehicles, motorcycles, beer, fast food, and directly lead the team total More than 300 people. China Marketing Training Network, Huaxia Marketing Network Column Author, has received short-term training from transnational fast food packages many times. In "grassroots business management", "team culture construction", "marketing people's self-marketing (career design)" "direct camp and regional market operation practice", etc. have more practical experience and unique insights, currently Large food company Guangzhou Branch Manager welcomes contact! Tel: 13924268577, E-mail: ksj2000 @ 163.com, QQ: 24233602
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