At 10 o'clock on March 1st, Li Fusi, general manager of Henan Zhongtian Electronics is preparing to rush from Beijing to Shanghai, and he hurriedly said to the reporter of the phone: "I just left Beijing, now go to Shanghai Sharp Sign New Cooperation ... "It seems that the Digoshi Notebook dealers under Shenzhou Digital have begun to have new actions.
China 's hot notebook market is never laccked, Toshiba and cooperation of the Nine-year-old Digital Digital alarms, "Three-to-one distribution model has been set.
Where is the dealer of Toshiba "Yiqu"?
Some people say that the main cause of the god code "lost" is that it consistently adheres to the unreasonable sales strategy of "high progress and low". The so-called "high progress" refers to the price of commodity prices listed by the dealer by the superiors, which has become one of the important modes of the code control channel. In fact, in the field of personal consumer product agency in China, "high progress and low" is already extremely common, fundamentally, it is also the product of the market. "Gaojin is a means of promoting products. You can't say that there is any benefits. The key should be seen how dealers play the market." Talking about how they start from a notebook dealer, all the way to local The market is first, Zhengzhou Changli, General Manager, general manager, general manager, is still unite, as if there is a balloon that can be arbitrarily taken in his hand. The length of the agent IBM is UN, the new year is about to enter the highest level of IBM regional distributors - the ranks of five-star dealers, which means that 500 sales tasks must be completed every quarter. From a small dealer at the core dealer, regional distributors, four-star and even five-star distributors, all the way to the area, all the way, the first place, accumulated with Meng Men The rich "hype" experience is related to the "play" notebook market. He denied that the dealer was able to manipulate the trample manner by the upstream manufacturer. According to his experience, only a number of counterparts will be used for market speculation, or the price war can drive the market in a short period of fire. Therefore, he determined that "separation" of Toshiba and the Code is an inevitable result of adapting to the market law. Now, Mengson cooperates with the six distributors of IBM, but obviously can't make him "play" to be happy. After the introduction of Toshiba New Channel architecture, there is a business found him. Zhu Xinjian is a notebook trader with Humen. Last year, Chengdu Zhonglian Yili ranked first in Toshiba regional distributors, the company's maximum monthly sales reached 400 units, and there were more than 200 minimum. Zhu Xinjian, who was resigned from the deputy general manager of Chengdu Zhonglian Yi, has just established his company. Soon the establishment is very high in the industry, because the company mainly represents Samsung, Toshiba, IBM three major brand laptops. "The upper quantity return point, there is no profit." Zhu Xinjian said. Despite the flow of flood, Toshiba notebook is like the "chicken rib" of the dealer, but sales is still rich. The dealer of Toshiba sales volume will get a lot of chips, including special applications, rebates, market funds, etc. have great operating space. A company with channel operation, companies with resources, even if it is just established, the impact of the sales of notebooks, especially certain brands, is crucial. Zhu Xinjian said: "Do this, the channel may earn reasonable money, but there is really no big money. In other words, do any products, doing Toshiba products in the region, if distribution The merchant is the last place in the local market. He must not earn money. "In the case of a more tragic situation in the market, the success of" high progress "will be a very considerable return; not Out, or more advance, you can only wait to die. Play a walking battle
The laptop market currently is in an active period, because the price changes are too fast, the dealers don't dare to pick up the goods. Li Fusao, Henan Zhongtian Electronics has been doing Toshiba notebooks in many years. When Toshiba "Yiqu" incident, his initial action is to contact Han Linhui, the purpose is clear, of course, I hope to get the goods from the new superior agent. . But what is the reason to promote Li Fu Road to Shanghai to find Sharp? I don't want more to say this, but according to this may speculate, Li's company notebook does not have much inventory. Some media reports say that now the market is in stock and selling downturn. However, according to the information feedback from the reporters from the newspaper, in fact, this is the low season of the notebook. Most brand sales have a short period of short-term decline. At least there is still no incident of Toshiba exquisite. Chen Yong, product manager, Yunnan Adidi Technology Co., Ltd., is affirmed that this channel change, the company's normal operation has not produced special fluctuations, and after breaking the code of "unique", Jie Jie, Hanlin The power of the grooming, the code channel partner will prompt to break through Toshiba's market sales in a short time. This is also the result of all local dealers to be very optimistic about Toshiba "Yiqu". Shanghai Pengyang is an agent of HP, ASUS, Fujitsu and other brand laptops, generally taken a fast forward fast marketing principle. The product line of Pengyang Agent covers high, medium and low-end brands, mainly based on the variety of Shanghai market demand, to expand the product line in order to survive. Among them, some brand sales have adopted a high-income strategy due to the policy constraints of upstream manufacturers. Zhou Xiaochuan, General Manager, Shanghai, believes that manufacturers have to contribute to the behavior of "high progress", and final indicators have been completed, but manufacturers The interests have been damaged. In this basis, the relationship between the manufacturer and the dealer is very fragile, and it is not a kind of stakeholder, and there is a wind blowing and blowing can lead to a full collapse. Chen Yong denied this sales model from the perspective of Sales. He said that this model makes the agent 's competitiveness in the retail market, especially the company's underlying Sales, they are not willing to sell a product, which has a great impact on its performance, thus producing a psychological burden. For example, IBM, HP, and Toshiba notebook in the same retail store, many Sales sales IBM will be more interested in, IBM is well-known, easy to accept customers, and they have money. From the company's overall interest, Chen Yong's feelings are that Toshiba is rich, but few, and the return point of the difference is basically returned every quarter, which makes some agent's capital turnover is very difficult. . Don't make a worker
Many dealers reflect the pressure of Toshiba notebooks, they are almost become the "work" of the code. Chen Yong said that doing Toshiba notebooks not only have sales, but the market promotion is also very large. Staring at the notebook price on the code online every day, and then verifies with the gap between the company's actual amount, you have to face a "price battlefield" every day. It feels very tired. In addition, Chen Yong believes that the advantage of exclusive generation is to develop a certain market policy to prevent "malignant" killing between agents, but the price war is still an important means of operating the market. More distributors said to reporters that the purpose of doing Toshiba notebooks is not to complete sales, the first, but to make profits as the starting point of the Toshiba notebook. Therefore, through such changes, most of Toshiba dealers believe that their own choice is over, and I look forward to the introduction of new agents more favorable policies. Obviously, the dealer hopes to see the "three-point world", a new resource allocation result. Disorderly
