Branch into air pavilion
In October 2002, Jiangsu Hai'an County Bainaohui Technology Information Co., Ltd. first with Hang Seng Computer Nanjing Branch Sales Manager Xue Wu, purchased 4 "Athens 808" of Hengsheng Computer. After buying 4 machines, the company's general manager of the company found that the computer display appeared "flower screen". At that time, considering that Hang Seng Nanjing Branch has just been established, after-sales service centers are not in time due to time limited maintenance, also. Qian Jungong has to send the graphics card back to Hang Seng Beijing Headquarters hopes that the other party will "five-year maintenance" service. Unexpectedly, it was resolved until 6 months later. Afterwards, although the Qian Jong Gong feels that Hang Seng Computer after-sales service has problems, he is willing to believe that there is a unanimous praise in the industry, there should be a "core part, free five-year warranty". So in April 2003, the company tried to purchase 5 Hengsheng PC, but the same problem occurred again. Under the unfortunate, the Qian Jiangong promised to restrict the other brand of graphics cards for the user, but the user did not agree, and insisted that it was a "Hang Seng's five-year warranty" service. To this end, Qian Jiangong gave Hang Seng Beijing Headquarters for two months, and each phone was not in the mutual push of staff. At the same time, Hang Seng Computer Nanjing Branch does not know when to retreat quietly. He had to contact Xue Wu, the salesperson of Hang Seng Nanjing Branch, which was responsible for consolidated. At this time, Xue Wu, just did not pay the salary for the branch three months, and the patriotic hall. The reporter tried to contact the Hang Seng Beijing Headquarters, but no one has answered. On May 30th, on the 31th, the reporter went to the Hang Seng computer counters of the Xidan Shopping Mall for two days, and did not see the sales staff of the counter. Beijing Peng Lilian Trading Co., Ltd. is mainly engaged in Hang Seng Computer. In Hailong Computer City, sales staff introduced that in addition to two Hang Seng "Athens 856, Athens 965" PC, other models have been cleamed. Qian Penmin is a regional dealer who has lost the loss. The area of the complaint is not only in Jiangsu, in Kunming, Hebei, Xi'an, Beijing and other places have been complained in more and more users. I believe that the problem will become more and more prominent over time.
Fund lack "promise" into bubbles
Is the Hang Seng computer really put the regional agent and consumers? Some people believe that Hang Seng's service and management issues are caused by the cause of "high famous, and buyers." And the fact may be able to find a reason from both aspects. First, Hang Seng originally listed in Hong Kong, encounter "bankruptcy"; Second, in "Hengsheng Computer" and "Hang Seng Computer" trademark infringement, Hang Seng Computer finally pays $ 9.3 million. Industry authoritative analysts, the amount of notified amounts of the listing of the listings, so that Hang Seng's operating funds are lacking, and ultimately leads the region after-sales service. From the PC to make a self-brand, hit the "service" brand has achieved a lot of companies, and truly implement the after-sales service policy, it is less, because this requires manufacturers to have enough investment. The so-called "brand expensive is operating", some manufacturers who carefully act, and treat user service commitments. Such as Nanjing Tianchi implements the "national formal three-pack policy" service; Fuzhong, after three years, after completing the "brand" process, the "three-year warranty" is converted into a formal "three guarantees" service. Last year, "five-year warranty" that Hang Seng, making dealers dare not agree. During the multi-year distributors, the dealers who made upstream manufacturers have committed to the "truly free dinner". When there is a problem with funds, management, it will eventually "explain" his commitment in two ways. First, in the 1 year of the product, it will be charged for the machine to send it in various ways; the second is to promote the responsibility to the dealer. The state has relevant policies stipulates that once the problem does not have problems with after-sales service, the seller is responsible for solving the user. This is also why most domestic brands PC are serviced to serve as "solid disease". Service "trap"
In the case of the telephone number of the Hengsheng Headquarters, the reporter found the Hang Seng Beijing Service Center in the name of the user. The other party said that five years warranty they are still performing. However, the process of fulfilling is more difficult. The sending machine there has been piled up like a mountain. It seems that the after-sales issue is still because of the lack of funds in the regional market. As we all know, Hang Seng Computer is a representative of the second-line brand. After 10 years, Hang Seng has established nearly 30 branches in the country, with more than 60 stores in Beijing, established a large-scale direct sales network. It is the first promise to launch the "five-year warranty and lifelong maintenance" nationwide, and take the lead in playing "seven days unconditional return" manufacturers. Not only the "zero down payment" consumption credit is better, but upgraded "three packs", it is proposed "core components, free five-year warranty" after-sales service commitment. In recent years, behind these brilliant declarations, it is difficult to cover up the pressure of "long-term operations". In fact, Hang Seng Computer is underway "Business Shrink" in recent years. Nanjing local after-sales service, caught in a chaotic, such as the maintenance center does not provide spare parts by the head office, requiring the repair machine to purchase damaged components. Post-neutral: The risk of cross-regional sales, so many merchants have always been concerned. "Hang Seng Phenomenon" has knocked the alarm for everyone. In the early days of entering the market, strive to rapidly increase the share, and venture to play "three years", "five years" service to cage users, eventually unable to return. This is also why a large number of PC manufacturers have been vigorous for a few years, and there is still a few remaining markets. I hope "Hang Seng Phenomenon" will always become the past.
