600,000 yuan pay or show - July 3, from Search July 3, Beijing Haidian District Consumer Association is known as Search for the largest IT Digital Mall, signed a agreement: Search First pay the deposit. Search for 600,000 yuan to be used in the deposit of the first payment into the account of Haidian District Consumer Association, and will further increase to 1 million yuan according to the situation.
How to achieve payment
According to the agreement, consumers will receive the protection of the agreement in Search for goods in Search online shopping mall or accept paid services. The agreement is approximately 2 years. During the second payment period, consumers can apply for the first payment of the reputation card, invoice, warranty order, etc., and apply for effective bills of payment of credit cards, invoices, warranty orders. So what is the first payment? According to the director of Chen Tiezhu, the Hai Dian Consumer Association Office, "First Payments" is the first bank to pay a certain amount of credit guarantee to the relevant management agency. Once the consumer is complained to the quality of the products, it is complained to the management institution, as long as consumption The reason is full and legitimate. After the objective and fair investigation, the management has the right to discuss with the merchant, directly use credit guarantee, and pay attention to consumers who have been infringed. Recently, e-commerce seems to have experienced the daily life of the people after experiencing SARS. I used to visit the traditional computer city and shopping in Beijing, it is indeed a little fashionable place to get close to the network. What causing some online audio and video bookstores to get more and more popular. Obvious examples are like Dangdang, the popularity of Betathman and other bookstores. In addition, more users see the computer accessory market for purchasing PCs, and is also the phenomenon of "seeing the best" in recent years. In the past few years, the "first payment" has been implemented in the field of traditional commercial trading, and it will be in the building materials industry. However, due to the various problems arising from the process of solving, it is difficult to convince the people, thus hindering consumers to obtain legitimate rights and interests. According to Chen Director, Search is the first e-commerce company, which is currently signed by Haidian District Consumers Association, and is not much IT enterprise in the agreement to participate in this agreement. The reason is that on the one hand, the manufacturer does not understand this form. On the other hand, there is no series of assessment of the qualification certification of the Consumers Association, and it is unable to become a member of the "first payment" unit in Beijing Haidian District. At present, there are three types of business models from QD digital mall: 1. Cooperation with the manufacturer merchants. That is, such as Lenovo, Shenzhou Digital, Samsung, Dell and other companies, Search for it is a brand sales platform and advertising service platform, the manufacturer's purpose is focused on its brand and new products; 2. Another part is true Merchant. For example, Kodak, Samsung's agent, who sells on the website, in fact, is a brand shop in Hailong Computer City, contemporary mall; 3. Search SoY brand digital products of its agent. In 2003, General Manager Guo Hongchi will search for the business of 600 million. At present, the merchants of the mall have reached more than 100. Search for customers who have hundreds of thousands of fixed members, the website's daily visit is millions. Merchants are the main body of Search. In order to attract more customers, "first pay" is undoubtedly a selling point. The signing of this agreement is in principle to better protect the rights and interests of the merchants and consumers of the online city, so that they can be more assured to realize the transactions in this mall. Here, Guo Hongchi further emphasized the strict management of merchants. That is, all merchants need to enter the mall, strictly follow the specifications of the agreement, and evaluate their qualifications and credibility each quarter; once the merchants have default behavior, they will declare and Search for cooperation. If some merchants' product assessment advertisements may be exaggerated, Search for the content of their promotions will be strictly reviewed to ensure that all the promotion of merchants must fall. Is not attractive enough
At very pleasant opportunity, when visiting Beijing Hailong Computer City, the reporter did not intend to encounter General Manager of Beijing Norbao to trade company, Li Wei, who learned Norbao to search for Mall. Here, Li Wei first affirmed the first payment of a good way to improve the amount of online order. He also actively expresses his own views: "During the SARS, our digital products have grown a lot, afterwards, sales have declined significantly; but this gives us a lot of confidence Now we have become more and more shopping malls such as Sina and Similar Search. At present, compared with the traditional form of domestic computer malls, although the proportion of e-commerce is not large, it is obviously In the near future, online transactions will dominate people's lives. "Beijing Jinyuancheng Computer Technology Co., Ltd. is another merchant of Search. Lee, who is responsible, has also brought more orders for the company. He said that cooperation with Search is a family in the existing Quality of Jinyuan and the website. Of course, it is determined by the order quantity. However, more ordinary consumers are skeptical about it. Mr. Li, who is working in milk, July 7,000 yuan, a PC, recently, in order to make the 10-year-old son, the summer vacation is more meaningful, plus the current digital camera and DV ads attracted, He began to use a break in the day, in front of the brand digital product counter of several major computer city in Beijing Zhongguancun. With regard to the "first payment", he answered the reporter. "If there is such a promise, we will certainly have some interest in the online purchase of MP3, etc., and choose I will not take the online high-end items, I will not take the way online. "Liu Zhi'an, the planning director of a network media said:" If I search online, I will buy it, I will buy it, and Will it care about whether it has a promise of a first payment. Of course, the premise is still a trusted mall worth trusted in Sina, Sohu. "The above point represents two major categories of consumer groups. Ordinary people, and some young people who are almost growing with my country's Internet development. Officially announced the establishment of Search, I chose to play the "margin" card in this summer, it is to capture the summer business opportunities and is irrespective. But whether it is Zhang Sheng Sheng brand, it is difficult to find a positive conclusion.
