ISS, Andrity
ISS and Ann's cooperation was officially declared by Annadian on January 24, 2004, and ISS reached the national level SI software internationally formed partnership; at the same time, Andrian announced that it will carry out a large number in June. Size channel tour activities, promote self-owned brands, a large-scale "Netan Distribution SHOW", kicked off.
Both parties, both sides
At the beginning of this year, the network security product provider ISS and its domestic exclusive general agent Antiques officially lifted the agency cooperation. The strange thing is that until May 14, ISS officially announced the matter to the outside world. It is not difficult to speculate, and ISS still has some kind of unsolic complex for the Anni to exploit the power of sweating horses in the Chinese market. The ISS spokesperson said that in the past a long time, ISS has repeatedly tried to recover. But both parties have not been unified. "Ben years ago, ISS's investment in Anntian 2 million US dollars is now a few. And the Annity refuses to repay the loan in the way of asset assessment." ISS Asia Pacific Foreign Manager Linjie Hongli said in the Asia-Pacific region, ISS The form of habit is working with the general agent, and the initial ISS's investment in Anntian's $ 2 million has now been played. The shares of 2 million US dollars only account for only a few percent of the overall assets of the Annades. In fact, the reason for ultimately makes the ISS is the three hearts of Anntian: Annee is cold in the ISS while pouring too much enthusiasm for its own brand, causing the ISS of the ISS in the ISS market in 2003 from 2003. It has always achieved no life in the Chinese market. Since 2003, ISS sales began below domestic brands 'King Stars', with this, ISS has only 7% of China's market in China, and according to ISS estimates, this percentage can achieve 30 %. For two contradictions, Andrs will talk about it. "Last year, the sales of ISS in China declined to a large extent due to the entire market." Xu Peng, vice president, denied ISS completely blamed the decline in the performance of the Anti-Order. At the same time, Xu Peng also said that the ISS "2 million US dollars into a few near zero" said: "This is only the result of ISS unilateral financial processing. And the most important asset is invalidated by the credibility, customer foundation, talent and technology. "It also pointed out that the root cause of the problem is in terms of ISS. "ISS users can not get the timely support of ISS. This is very passive when the Annity is facing customers." Xu Peng said.
Customers are still moving
ISS and Ann's "Application" on both partners, the purpose of only one: According to reports, last year, ISS and Anntian sales approximately $ 4 million. The Ann's grabbed ISS announces that before and China, the Ann Soft International announced the official "breakup" of ISS, but also to better compete for customers. This is just like in love, eager to show the outside world, and the initiative to break up is to master it in your own hands. Therefore, the reasons of the Anti-vice presidents are fully illustrated. It is the application of the ISS to be bordered, leading to many customers who apply ISS products, questioning Ans. ISS said that the reason why ISS and China Soft International reaffirmed the relationship with IS-One (Ans), the purpose of answering the doubts of many users on the market, and launched a "returning family plan" to feedback users. According to the introduction of the forest, the "Back Mountain Plan" is to take care of the "LinkTrust" customer's ISS past and existing end users. Before August 31, ISS users can receive 3 months of product free maintenance services through mailbox registration. Although the ISS denied, the program uses the opportunity to use the free service to cage customers, and the competition is still obvious. In addition, Anni grab this opportunity, launched the "Care Project" service plan on March 21. Ann's release of the relevant vulnerability solutions to the user, opening the customer service hotline. Both sides are unknown, fighting the industry market. Now, ISS dispates to the market share and falls to the new entrant of China Soft International. "New joy" is difficult to pay serious?
As an industry, bystanders are generally believed: ISS is "rushing" in the change of Soft International after giving up the Annan. In addition to their own reasons for telecommunications and banks, it is also an important factor that is an important factor in which Soft is not intended to have a self-branded business. For ChinaSoft International, it is also a very valuable way to take the opportunity to transport the ISS product. It is understood that Tan Hongliang, vice president of China and Soft International, is a sales elite in the company's telecommunications industry. For the cooperation with ISS, Tan Hongliang is almost full, and he is very grasped in China and Soft International into Netan Distribution. At the same time, it also said that the work of China-Soft International is equivalent to semi-manufacturers. First, China Soft International is a service for ISS, and the localization of services; Second, China Soft International is also equivalent to doing ISS sales while doing big customers. . Despite the strong industry background, China Soft International and Anntian still have no negative weakness: China Soft International's advantage is almost only in the industry background, and has been unable to establish an effective distribution channel throughout the country. . China Soft International is also difficult to invest in larger energy development channels. "If ISS chooses China Soft International, half of the work of at least national channels will be borne by ISS Chinese companies." A senior personnel in the industry questioned ISS and China Soft International. And "Old Love" Anntian's Branch has established its own branch in the country, has established an experienced channel team including after-sales service, training and sales. For "people" leading channel operations, Ann's reasons for ISS doing unable to cut.
