2. Shanda History November 1999
Grand Establishment, and launched China's first graphical network virtual community game "Network Guigu"
September 2001
Grand officially entered the online game operation market, open a large online game "Legend" public test prelude
November 2001
The "Legend" of Shanda is officially launched, and quickly boarded the list of software sales
May 2002
Shanda established a customer service call center, and answers 6,000 users on the average.
June 2002
Shanda established a user reception center, and 300 users average daily.
October 2002
The "Legend" of Shanda has exceeded 600,000.
January 2003
Shanda acquired well-known enterprises in the field of domestic mobile fields and chess, Shenzhen Fengling Volcanic Computer Technology Co., Ltd.
February 2003
Shanda Acquisition National Mobile App Services Suppliers - Shanghai Dilong Technology Co., Ltd.
March 2003
Shanda Investment Established Shanghai Shengpin Network Development Co., Ltd., dedicated to online game development
March 2003
Shanda and Soft Silver Asia signed a strategic financing 40 million US dollar agreement
April 2003
Grand officially launched a SMS value-added service integrated online game platform
May 2003
Grand officially opened an electronic payment business, promoting the new development of interactive entertainment e-commerce
June 2003
Shanda and Xinhua Holdings Group Co., Ltd. established Shanghai Shanda Xinhua Co., Ltd., developing online game surrounding products
June 2003
Grand participation Bothtec R & D "Galaxy Heroes", China Capital Landing in Japanese Games
July 2003
The first online game "Legend World" public test
September 2003
Shanda acquired the country's largest Internet cafe management software company - Chengdu Ji Sheng Technology Co., Ltd.
September 2003
The grand operation of the "Legend World" is the highest number of online people exceeds 300,000, and the highest number of all games in Shanda exceeds 1 million, and the world records have been refreshed.
October 2003
Shanda Investment established Shanghai Shengjin Software Development Co., Ltd., dedicated to online game development
January 2004
Grand Supreme China Nokia Symbian OS platform, J2ME platform largest game software supplier - Beijing Digital Red Software Technology Application Co., Ltd.
January 2004
Shanda Acquisition of the world's leading online game engine core technology development company US Zona
February 2004
The grand operation of "Bubble Hall" is the highest, and online users exceed 500,000, create a new record of world large casual online game operations.
February 2004
Former Microsoft (China) President, Mr. Tang Jun, joined Shanda, as president
February 2004
Shanda launched China's first self-developed large 3D online game "miracle" public test.
May 2004
A large 3D online game "miracle" developed and operated in Sheng Da, officially launched commercial operations.
May 2004
Shanda launched an interactive entertainment portal www.poptang.com.
June 2004
Shengda Shengri R & D and Operations The Second "Heroes" officially launched commercial operations.
July 2004
Grand Strategy Investment China's largest online battle game platform operator - Shanghai Haofang Online Information Technology Co., Ltd.
July 2004
Shanda acquired China's leading chess and casual game development operators - Hangzhou Wi-Feng Software Technology Co., Ltd.
October 2004
Grand Acquisition China Leading Original Entertainment Literary Portal - Starting 中文 网
It can be seen from the above, the grand development of the route, then take a more detailed look at how to go through this time?
In November 1999, Chen Tianqiao created a network company with 500,000 yuan RMB in Shanghai, and launched China's first graphical network virtual community game "Network Guigu". The online animation did not bring any return to Chen Tianqiao. The only benefit is through the Internet bubble by the end of 1999, Chen Tianqiao has blended China's investment. In 2000, China.com gave Chen Tianqiao 3 million US dollars, Chen Tianqiao helped China's network to make a community.
At that time, the Chinese Internet is rough, and it is burning in all things. The chief of the chief of China has never thought that the world's largest online game company in Shanghai was grand.
The online bubble is turned away. China.com stock price has also begun to dive, so it is necessary to reduce investment, Chen Tianqiao's project is also reduced. At this time, Chen Tianqiao has seen the prospect of online games, especially the RPG game online at the same time, because it is one of its obsesses, and there is more understanding of this business model. But this also needs more investments, it is impossible to get from China. So, Chen Tianqiao and China.com broke up.
The results of the breakup are very beneficial to Chen Tianqiao: he not only returns all the shares, but there is still a cash in his hand, about $ 500,000, which became the "first bucket of gold" from Shanghai Shanda.
At this time, Chen Tianqiao has begun to think and change R & D strategies, and learn the strategy of "trade technology" to IT big factory. At that time, Shanda also wanted to represent foreign online games, because online games have begun to develop from South Korea to Taiwan, and my country's network has also entered the broadband era, and the ADSL ultra-speed development, and a large number of Internet cafes began to go online. However, because the online game operation cost investment is relatively large, only the game copyright fee is high, and it is impossible to play the most popular game of the agent. At that time, only ACTOZ's agency fees only need $ 300,000, and it was also very attractive in the game content, so Chen Tianqiao decided to make Shanghai Shanda's future in this "Legend" in June 2001.
Shanghai Shanda uses its extremely successful sales strategy, making the synonym of China's online game in just a few months. In 2002, just brought a few income to Shanda. It is estimated to be 600 million yuan in this fortune, such a big cash flow, can not send it. The overall income of the Chinese game market in the same year is 910 million yuan, Shanghai Shanda's market occupancy rate is 65.9%. If you can get a bad thing, you can get a bad thing. After the grand income, the "Legend" game company ACTOZ will begin, and the "Legend" server source program is discharged from the end of 2002. China is all, and the Internet cafes have raised their own private service to let users play. This problem is visible to a very serious threat to grand success. Shanghai Shanda believes that the original development company infringes his rights, so the rejection of 27% of the revenue, and South Korea's original development company has also terminated the "legend" management rights of Shanghai Shanda in 2003, and the relationship between the two parties is almost It is broken. Although this thing is a very big blow, the legend made Shanda can accumulate a lot of users in a very short period of time, and all the game registered users have 67 million in 2002. And the number of online games in the online game exceeded 700,000 every day. Although it encountered considerable strike in 2002, in the first half of 2003, the RMB rapidly put forward the first online game "Legendary World" in July 2003, and began to publicly test . This game is in the picture, and the content is similar to the legend, this shows that the grand "copy" ability is good. However, because of the grand mass information, the grand will quickly transfer users to the legendary world, and this is also allowed Korean original development company to accuse the prosperity involving infringement. As you can see here, mastering the player's information is the decisive magic weapon. During the entire 2003 period, the Sunda continued to increase the source of the game is a different game, cooperate with other Korea, Japanese game developers, so that Shanda still got a lot of good results in 2003. Up to November 2003, Shanda has already accepted the user's astronomical figures for more than 10 million people, and the number of online people exceeded 1 million and the highest record in the world.
At the same time, grand server groups were grandly held in the whole country. There are 800 sets of servers in more than 50 cities in 24 provinces. The over 9,000 servers run at the same time, and the Internet backbone network is more than 17G. Such a big network will also make Telecom earned a big pen. At the same time, all kinds of sales points have exceeded 400,000, which are the cause of other players in the world. The stronger the company's revenue, the easier it is to do. Due to the grand income, Shanda signed a strategic financing 40 million US dollar agreement with SoftBank Asia Infrastructure Fund, and the $ 40 million is a grand turning point. Due to the original operation, this fund is Shanda is definitely rich. The grandeur is grand, and now I can start doing things that have been doing some big companies, that is, to acquire small companies to make their income more diversified. Start entering SP including network equipment, research and development, and even mobile phones.
In 2003, the grand income in 2003 was also at least 1 billion yuan. This grand market share also reached more than 50%, grand income, strong profits, let the Chinese game market is highly concerned, 2003 is online game year. It can be seen that Chen Tianqiao creates a new model "trade technology" in online games, then China's software can also leave this road?
