SWOT is an abbreviation for English Stregths, Weaknesses, Opportunities and Threats.
SWOT analysis is actually integrated and summarizing all aspects of the internal and external conditions of the enterprise, and thereby analyzing the advantages and disadvantages of the organization, opportunities and threats. Among them, the advantages and disadvantages analysis is mainly focused on the strength of the company and its comparison with competitors, and opportunities and threat analysis will focus on changes in external environments and possible influence on enterprises, but changes in external environments. It may be completely different from the opportunity to give companies that have different resources and capabilities, so there is a close relationship between the two.
One of the strategic analytical methods used when companies should expand their new businesses or new investments, as well as when developing a sales plan, is SWOT analysis.
The fundamental purpose of this decision-making method is to compare your company and competitors, opportunities, and challenges, and then determine if a new business or new investment is feasible. Do SWOT analysis is conducive to your company to make full playback of yourself and avoid your shortcomings before doing new businesses, with the advantages of vision avoidance, and disadvantage as an opportunity. At the same time, it is also known that your company knows what is learned to face market business opportunities. That is, the so-called know each other, the hundred war is not awkward, thereby reducing the company's business and investment risk.
In the case of SWOT analysis, there are some aspects:
I. Analyze environmental factors use various investigative research methods to analyze the various environmental factors in the company, namely external environmental factors and internal competencies. External environmental factors include opportunities and threat factors, which are the beneficial and unfavorable factors of external environments directly affect the company. It is objective factor, generally belongs to economic, political, social, population, products and services. , Technology, market, competition, etc .; internal environmental factors include dominant factors and weaknesses, and they are positive and negative factors in its development they have, which are active factors, generally classified as management, organization Equal categories of operation, finance, sales, human resources. When investigating these factors, not only considering the company's history and status, but also considers the company's future development.
Second, construct the SWOT matrix to construct the SWOT matrix according to the sequencing method such as the priority or the degree of effect. In this process, there are direct, important, large, urgent, long-term influencing factors that have been developed, and the indirect, secondary, little, not anxious, short-lived The influencing factors are arranged behind.
SWOT Matrix: Advantage of Disadvantage Opportunity SO Strategy (Growth Strategy) WO Strategy (Torsional Strategy) Threats ST Strategy (Various Business Strategy) WT Strategy (Defense Strategy)
Third, the Development Action Plan can develop a corresponding action plan after completing environmental factors and SWOT matrices. The basic idea of formulating plans is to play an advantage, overcome weaknesses, use opportunities, and resolve threat factors; consider past, based on current, look at the future. The comprehensive analysis method of system analysis is used, and the various environmental factors arranged and considered are combined, and the optional countermeasures for a series of companies will develop. These countermeasures include: minimum and minimum countermeasure (WT countermeasures), considering weak factors and threat factors, the purpose is to make these factors to minimize. Minimal and maximum countermeasures (WO countermeasures), focusing on weak factors opportunities, the purpose is to make efforts to minimize weaknesses, making opportunities to maximize. Minimal and maximum countermeasures (ST countermeasures), focusing on dominant factors and threat factors, the purpose is to make strengths to make strength factors, and threat factors tend to be minimal. Maximum and maximum countermeasures (SO countermeasures), focusing on dominant factors and opportunities for efforts to make these two factors greater. SWOT analysis can also be used to analyze the workplace workplace. Similar to enterprise SWOT analysis, personal SWOT analysis can be divided into the following steps: 1. Assess your own strengths and shortcomings 2, find out your professional opportunities and threats 3, the outline lists in the next five years in the next five years, The outline lists a professional action plan for the next 5 years.
The specific steps are no longer said, um, society is complicated, then recognize the reality, do the situation, reasonable development, avoid weakness, with the trend of avoidance, and disadvantage as the advantage, the importance of challenge is the importance of opportunities Are not over.
Searching tool in the information age - Personal SWOT analysis
Author: Abstracts entry crescent on May 29, 2003 at 18:16:11:
SWOT analysis is a powerful analysis tool that is often used in marketing management: S represents Stregth (advantage), W represents Weakness, O represents Opportunity, T represents Threat (threat). Market analysts often use this tool to scan, analyze the entire industry and market, obtain relevant market information, provide decision-making for high-level, where S, W are internal factors, O, T is external factor.
You can use this tool to check your own medical examination from the inside of yourself when you work.
SWOT analysis is a useful tool for checking your skills, capabilities, profession, preferences, and professional opportunities. If you are a detailed SWOT analysis of yourself, you will know where your own personal advantages and weaknesses are, and you will carefully evaluate the opportunities and threats of different occupational paths you are interested in.
In general, the job seeker should follow the following four steps when performing SWOT analysis:
1, assess your strengths and shortcomings
Each of us has its own unique skills, talent and ability. In today's market economy, everyone is good at a certain field, rather than a sample (of course, unless the genius). For example, some people don't like to sit at the desk all day, and some people think that when they have to deal with strangers, they will be numb, and they are uneasy. Please make a table, list what you like to do and your strengths (if you feel more difficult, you can find some test exercises, after doing, you can find your strengths) . Similarly, through a list, you can find something that you don't like to do, and your weakness. Find out your shortcomings and discover your strengths, because you can do two options based on your own strengths and shortcomings: First, try to correct your frequent mistakes, improve your skills, two is to give up those who are not The skills of good skills require high profession. List the very important strengths you think you have, and the weakness of your career choices, and then markes that you think it is important to you. 2, find out your professional opportunities and threats
We know that different industries (including different companies in these industries) are facing different external opportunities and threats, so finding that these external factors will help you successfully find a job that suits you, it is very important to your job search. Because these opportunities and threats will affect your first job and future career development. If the company is in an industry that is often affected by the external unfavorable factors, it is natural, the professional opportunity to provide by this company will be very small, and there is no chance to be promoted. On the contrary, the industry filled with many active external factors will provide a vast professional prospect for job seekers. Please list one or two industries you are interested in and then carefully assess the opportunities and threats faced by these industries.
3, the outline list lists your occupational goals in the next five years
Carefully do a SWOT analysis assessment, list four to five professional goals you want to achieve within 5 years after graduation. These goals can include: Which occupation you want to do, how many people you will manage, or you want to get the salary you will be. Please remember: You must do our best to play your own advantages, making it a full match with the industry.
4, the outline list lists a professional action plan for the next 5 years
This step mainly involves some specific things. You can draw a action plan that implements each of the above third steps, and in detail To achieve each goal, everything you have to do, when you complete these things. If you feel that you need some external help, please explain what help and how you get this help. For example, your personal SWOT analysis may indicate that in order to achieve your ideal career goals, you need to study more management courses, then your professional action plan should indicate when you study these courses. The detailed action plan you have developed will help you make decisions, just like the company's prior planning plan for professional managers.
It is true that doing this type of personal SWOT analysis will take your time, but also take care of it seriously, but detailed individual SWOT analysis is worth it, because when you do a detailed personal SWOT analysis, you will have a coherent , Active personal career strategy for your reference. In today's competitive market economy society, there is a challenge and fun coexistence, and the payroll career is everyone's dream, but it is not everyone to achieve this dream. Therefore, in order to make your job search and personal career development more competitive, spend some time to define your personal advantage and weakness, then develop a strategic action plan, be sure to ensure it effectively, then your prospects Will be brilliant and brilliant!
