Transfer from DONEWS Forum
BOT This word is familiar with online games, but Robot's shorthand, robot, from eight, nine years ago, we play MUD, at that time, Trigger is generally called it. PR is a guy who eats marketers.
However, 5 letters set up, Botpr, there is not a few people know? Hei, a new word is a very cool thing. Zhi is full. BOTPR - machine people, plug-in public relations ... how to translate it, anyway, it is a conventional called method in online marketing, refers to the mechanical minority, the most typical practice is that we don't look at it every day. Those spam from your own email address. I am looking at the word "Strong PR", I learned this word, and I said: Zaus (ghost knows this is who is said to be a salesman), the biggest misunderstanding of the network public relations lies in "Mechanical Lei Tong" ". However, the author of this book is famous.
These two days think of this word is because it is a public relations plan for a new online game development company. A few rounds of commerce with the other party, I found that it is nothing more than what I want to go on the game publication and the game website. In fact, this kind of thing that he wants is very familiar. After all, how many years of Soft, what is the electric attack on the balcony into a bunker, and several big websites must be on the day, and they have become HOMEPAGE. for example:
Wanzhong expectations, X-day "XX" completely public beta
"XX" internal test activation code is sent again
"Xx" internal test open
"XX" super cool XX system open
At the same time, full, "xx" public beta
Come join "XX" public beta
How, this kind of grammar is familiar?
Write this kind of thing with your brain? No need to. Continuous AI is not available. Zhang mouth can come. How much is written? It is estimated that some people are greasy, some people don't, I may also feel the topic, and the rhetoric is gorgeous. Anyway, this industry has now developed quickly, writing a few articles, is written by manager, supervisor, inequality, etc., give guns to the new younger brother.
Look at this kind of thing with the brain? No need to. Because someone will not take it in, unless you are already playing these games. These things all over the home, will there be people? No, it is like this, habits. The earliest, friends who have just come to Beijing complain to Beijing's climate dry, I said, yes, it is true; then there will be friends to complain about me, I said, more fresh; then have a friend, then there is another friend to complain about me. , I have a lips - dry? Not dry at all.
This is an ecology. It is an environment that everyone is in love and self-satisfaction. Just hanging outside the game, but half a day, no one said, and I don't think it is a sense, it is a truth. But there is more in the game, and it is not a matter of fact that it is not going to go on the table, and the online game public relations field is more than a glorious phenomenon.
Now there is a sense of game players who are not busy summarizing the feature of the plug-in, we also summarize the characteristics of this BOTPR. I have summed it alone, everyone helps supplement.
Botpr Features 1: Concept Blur. One problem with the mainland online game public relations writing is that the information passed is neither clear and unique. From a technical detail, the title of the document, the words in Chinese, all of the extent to which the strength, breadth, depth, and freshness, these two years have been used by our online games, and they can really write a topic generator. . Where is the meaning of this? I can't see it. The difference between the public relations and advertisements is that the latter is to inform and the former should communicate. The process of communication is Code <-> decode, putting energy on "code" is something to do, in this public relations, the result is that you have seen the topic of the major online game public relations documents, you don't I know what "meaningful thing" is worth you understand. Moreover, from a rhetorical perspective, the strength of the text comes from a strange, and the bee uses the same type of vocabulary to bomb others, which is equal to nothing. Calling a slogan shouted by Popper: against the big words! Botpr Feature 2: Too many appeal points. Not specifically, there is a hurt peers. I have to say what everyone understands, an online game public relations manuscript, carefully dismantle what it wants to appeal, listed, will find, good guy, one or two three four five six ... enough The number of points, exaggerated, one less than 2,000 words, ten fingers are not enough. Why can public relations play an increasingly important role in today's integrated marketing? Because it is changing the attitude and habit of changing the consumer, there is an admiring ability that cannot be replaced by an advertisement. The public relations are deep communication, and its significance is the distance rather than the area. There is a lot of appeals, it is equal to nothing.
Botpr feature 3: pure static, and isolated. An online game public relations letter is an online game public relations, in addition to anything else. Is this like this? One hundred times a hundred times, integrated! Think from the perspective of public relations from science majors, it is difficult for us to spend the migration, what is the motivation of hard hair. The public relations are a process, in a considerable part of the public relations project, the media even is only the performance means of this process, even the links in this process are not. You have to appeal to your company what is characterized by corporate culture. How strong your team is, your game is fresh settings, how much your technology is, your customer service is how perfect ... Light is homed to write out It is useless. Users are not leaders, they don't listen to your summary report. What's more, you don't like to listen. You have to have an activity, even if this activity is very micro, zero budget, as long as the plan is proper, the implementation is powerful (planning is not so suspended, when you really put the information you want to spread very well, unique and creative planning will water ), It will achieve huge reaction power through media communication. Say more, I know that many companies are advertising as ads, because of budgetary issues, but don't have a little meaning. The Fall of Ad & The Rise of Pr. Everyone knows that Chinese "The first, advertising second" is not good, why? Because public relations are not possible to replace advertising. Of course, there are some sayings that the public relations can be replaced by the public relations, but that is in a specific industry, for example, the tobacco industry. Length. What I would like to say is that on the basis of the survey, I combine the media and activities, and I will not make our budget increase, and even don't increase, but I will find it when the assessment will find How much leap we have achieved in the achievement of the effect.
BOTPR Four: Media Select a single and propagation means single. I put these two together, because I have logical consistency, because I suddenly feel hungry. When I explain to my public relations plan, explain to the director who wants to financing, why can we be in a certain point in the financial media appeal, and why can you seek a certain point in the online forum and blog chain, and another Why and why can you make the recipient actively forward the email to a friend through creative operations to achieve email spread ... When you feel a kind of relief, because he is also tired of the game paper media that will never change. Online media published. BOTPR? Because the plan is mechanical, when writing is mechanical, it is naturally mechanical when spreading, and is single. It is true, whether it is a pink or selling a game or a game, the public relations are not decisive, decisive or the game itself, but this is not the reason why our public relations stay at a low level. Seeing this, it is estimated that many friends plan to poke in the painting: You know what, standing and talking, nothing, the whole countryside, know how these BOTPRs are there? Our company requires 10 days, and the company requires a day to send 20, next-door company requires a day to send 30 ... Your cattle ratio, you give me a day of 30 uniforms that do not mechanically do not close high intelligence?
It's good, I'm going to take the blog of the migrant, the falsehood of the bloggee, apologized by mistakes. But I am also very sincere. I hope everyone can believe in the sincere motivation, but not to criticize Botpr, is the ecology that exists in BOTPR. Just like everyone, you won't go to a certain card, walking away, and a certain number of places plus blood, everyone will have to promote the plug-in mechanism. I know that a lot of game company executives who determine the market strategy take this extensive place to spread BOTPR: the current online user group is a mass of high-profile low defense, thousand people, I am playing a gun Whoever hurts, the child is hurt, and the collapse can be fell 1, and the life cycle of the online game is so short. I have to do investigation and do the plan to engage in public relations, or I will take it at those In the hour, the maximum exposure of the new surface frequencies is good.
But is this method really effective? (I said that it is effective, not effect), because the effect is definitely, it is impossible to complete, and the negative effect is never evaluated by the legacy of the eye (even completely.). Any game is playing, this is an effect; it is more than playing, this is one of the embodiments of efficiency. Look at the online game operation situation on the market, it is not effective to know the popular online game marketing strategy. The public relations are of course not a decisive factor, but how much reflection, it is never taken off the pants.
