Some general questions about Alexa rankings and search engines

xiaoxiao2021-03-06  107

Alexa's website narrowing the picture how to implement ----------------- Apply free statistics alexa avatar: http://www.alexa.com/site/site_stats/signup Update Alexa Thumbnail: http://thumbnails.alexa.com/Update_thumbnailaice statistics: http://www.alexa.com/site/site_stats/signup traffic ranked http://www.alexa.com/site/site_stats/signup? Mode = Stats Site Statistics http://www.alexa.com/site/site_stats/signup?mode=graph traffic history picture ------------------ Let your website easy Join a five-star row of Alexa -------------------- Since another day, Alexa.com is a third-party statistical website authoritative certification, and has been domestic websites (including individuals) Website and many portal media websites will indicate the strength of their website. It is often seen on some websites: "International News: According to the Amazon website www.amazon.com] The latest information on Alexa.com, the XX website is rated ☆☆☆ ☆☆ level. "Is this really alexa.com certified five-star? Below we have also created a so-called Alexa's five-star certification, Let's Go! Use my website to give example! First log in to the Alexa.com website (http://www.alexa.com), type your own website address in the search bar, then click the button "Go". If your site has been included in the Alexa.com website and is turned to http://www.alexa.com/data/details?url= your website URL page. There are two main statistics: one is a true authoritative ranking statistics (the URL of the Traffic Rank for website); the website ranked); another AVG. REVIEW: N star, is a so-called "authoritative certification" of some websites. Click on the "Write a Review ..." link under this page to enter the netizen comment page. Here is what we have to do, fill in your name, comment heading and comment. These are not the most important, see a drop-down menu? Here is the key, choose "5 stars", your website will soon become a five-star website! Another important place is that your email address must fill in the correct, this is an important guarantee for your website as a Alexa Five-Star Certification website.

After all completed, the system will give you a prompt "Thank you! Your Review Is Being Processed.a Confirmation E-mail Will Arrive In Your E-mail Box in A Few Moments. You Must Reply to the Confirmation E-mail To "Intelect the submission process." means that you have to reply to the message to you. After a while, your mailbox will receive a certification letter from Alexa.com. According to the letter written, click on the connection to the authentication, the rest is waiting. A few days later, you will find that your comments have been shown in Alexa.com, the tempting five-pointed star also flutters next to "Avg. Review" :) See here, everyone should understand the so-called "five-star" It is not Alexa.com certified, in fact it is just a average score of netizens' evaluation of this website. I believe that everyone will not have the so-called "☆ ☆ ☆ ☆" "☆☆☆☆☆". Related information: This statistics for Alexa.com is based on historical traffic data over the past three months, complicated with "Touch" and "page browsing" in the past three months. "Touch" refers to the number of users (IP addresses) that use Alexa tools to access a certain URL within a certain day. "Page Browse" refers to the total number of times alexa.com user's URL demand for a certain URL (all accessing the same URL multiple times in the same day). Search Engine must know about Ten Secrets Thanks: ChinaDown

In most cases, login search engines are not the only means of promoting and promoting your website. To get real success, you also need to use many other techniques and methods. However, when you log in to the search engine properly, you can also bring a lot of traffic for your site, and you almost don't need to spend anything. Of course, the appropriate login work will also take up your time and energy, but the return will be multi-faceted. Tens of thousands of new sites will be generated every day. think about it! What a frightened number. However, most of them have used META values ​​appropriately, and the robot of the search engine is based on the meta value to retrieve the site. Here are some tips and tricks: 1. Use your most commonly used keywords in your title. Most search engines play higher points for these keywords in their rankings. 2, use keywords? Br> (eg, with "books" instead "book", then, when someone queries Book or Books, your site will be present in front of him) 3, keywords and Small write a variety of spelling methods. (Eg Books, Books, Books) The three or more spelling methods of the same word will not play much, although the usual error spelling can be effectively operated. 4, use the combination of keywords you selected. People often use phrases containing 2 or more keywords. (, Such as "Storage Facilities", "Storage Facilities") In order to truly find your target market, add "Self," Self "and" Your City / State "words. Those who don't need your products and services Visitors even more, there is no value .5, you must use meta values. Many search engines are indexed by these meta values. Meta values ​​are located in your page HTML and Between your page, you will not be displayed in your page. For more accurate use of these meta values. You can find a source file for ranking to do some reference analysis. Meta value is generally This is written on this title </ title> <meta name = "description" content = "Write a description of your page"> <meta name = "keywords" content = "to write on this page Keywords> </ head> The following is an example in our page. <Html> <head> <title> From A to Z free, low-cost online marketing resources, bulk email software, electronic magazine </ title > <meta name = "Description" Content = "gets free inexpensive latest software, skills, tricks and tools, get more visitors, look back, create more income with your site"> <meta name = "keywords" Content = "Online Marketing, Sales, Free Electronic Magazine, Electronic Magazine, Batch Email, Batch Email Software, Software, Site Promotion, Self-study Courses, Online Sales, Sales Guide, Propaganda Advertising,"> </ Head> 6, use you 10 To 20 best combination of keywords. Keywords rich meta content is usually a decisive factor in your site ranking.</p> <p>Tip: If possible, try to use your most representative keywords at the beginning of each segment or search phrase. 7. Use the keyword to fill the Alt value in your image link. Each page in your site should be logged into the search engine alone, not just logging in to the home page. Tip: Many search engines will regularly retrieve your site. If there is no change in the site, you will fall, so keep your site is often new. 8, warning! In the past, many people speculated, abuse keywords have achieved higher rankings. It is to repeat your keywords again and again, and change the text color to adapt to the page background color. Now if you find that you have done it, most search engines will take punitive measures. 8, create or customize a separate page for each of your primary keywords and designed separately for each primary search engine. This will spend some time, but once you are done, you will be unbelievable to improve your rankings. Tip: Make sure that each page can be linked directly to the homepage and some other related pages.</p> <p>Alexa World Website Rank Detailed Study</p> <p>http://www.sowang.com Author: ququ 2003-12-27</p> <p>Website ranking is the most likely to attract attention and discussion, and it is more than 35 billion websites in the world, but not only that, the most important thing is that the ranking results are released through the Internet. It is only enough to cause it. For people who are unknown, some people suddenly tell you, "Your website is behind us", you must be a bit. Who is in this heart, a hero of the virtual world?</p> <p>What is Alexa?</p> <p>Alexa is a list of attention to publishing a world website rankings, the URL address is http://www.alexa.com/. In fact, the search engine of this website is also very easy, but the "website rankings" is the most important reason it attracts eye. Alexa, started with the website navigation, was founded in April 1996, and their purpose is to let the Internet surfers participate in the Internet resource organization while sharing virtual world resources. In May 2002, Alexa gave up his search engine with Google. They collect more than 1,000 GB of information every day, and then the integration is released. Now they collect the number of URLs that have exceeded Google. The following figure is a comparison diagram of one information they given. The vertical axis is the amount of the existing URL address, in one billion unit. That is to say, Alexa ranks first in the world's four famous search engines, and has exceeded 35 billion.</p> <p>Focus is that Alexa not only gives links to more than 35 billion URLs, but also ranks for every website. It can be said that Alexa is the most detailed website with the larger number of URLs, ranking information.</p> <p>Alexa's website ranking</p> <p>Alexa's World Website ranking is mainly divided into two types: integrated ranking can also be called absolute ranking, namely a specific website in all 35 billion websites. Alexa announced a new website integrated rankings every three months. This ranking is based on user links (Users Reach) and page views (page views) three months accumulated geometric average.</p> <p>For example, the most important website in the world is: Yahoo (www.yahoo.com) high-ranking top, msnhttp://www.msn.com/) followed, two Korean.com http: //www.daum. COM / http://www.naver.com/ ranks third and fourth place. The fifth is the most famous search engine Googlehttp://www.google.com/). Every millions of Internet users have an average of 308,000 people to visit Yahoo. The world's famous e-commerce retail platform Ama http://www.amzon.com/ integrated ranked 14 bits.</p> <p>Alexa will also use "Star" to give a level with "Star" to the website based on netizens. Domestic website ranked most reliable Sina.com to have "2 stars". The Alexa website itself does not participate in rankings, but Alexa gives yourself worth 4 stars.</p> <p>If IE embeds an Alexa Toolbar, then a website is accessed, and its integrated ranking will appear. That is, it is usually the name of people. If you view a website via Alexa, you first see is the integrated rankings of the site, and is equipped with the screenshot of the website home page, and the simple text description of the website content. Take www.blueidea.com as an example, it shows that its integrated ranking is 2,1304 (web page cutting or N month :)).</p> <p>Classification Rank One is classified by topics, such as news, entertainment, shopping, etc., Alexa gives a number of specific websites in the same type of website. Alexa has a total of 16 major categories to collect them, and each class is divided into multiple topics. The second is classified according to language, such as English websites, Chinese websites, French websites, German websites, etc., give specific sites in all such language websites. Alexa offers a classification rankings for 21 different language websites. Among them, the Chinese website is also divided into: Simplified Chinese and traditional Chinese. For the rankings of the Chinese website, only the list of top 100 websites is released.</p> <p>For example, some famous portal websites and the current integrated rankings of news-based websites and based on Simplified Chinese. Other rows of columns in Simplified Chinese Website have: Joint Morning Post: www.zaobao.com and Phoenix Wei http://www.phoenixtv.com/ is located 21 and 28, respectively.</p> <p>Traditional Chinese website is located in the top 5 sequential: Hinet (www.hinet.net), PC Home Online (www.pchome.com.tw/), Psoto Vine (www.yam.com/), msn (www. Msn.com.tw/), Sina (www.sina.com/). Sina.com.tw and sina.com are located in sixth and 8th. Such as: Joint News Group, Ji Jun (udnnewshttp: //www.udn.com) 7th in Traditional Chinese Website; Oriental Daily (www.orientaldaily.com.hk/) ranking 31 Bit; www.the-sun.com.hk/ and Ming Pao (www.mingpaonews.com/) is located in 43,44. In addition, the website of Sing Tao Daily, Hong Kong Radio, China TV and other websites also entered Traditional Chinese website is 100.</p> <p>Alexa will integrate the top 500 website to strongly recommend on your website. Every website accessed through Alexa, Alexa first gives information about the website (taken by People's Network "as an example). Including: integrated rankings, related websites, basic situations, contact information, reviews. The following information is the site information of Blueidea.com, from links, and speed analysis, I am not very ideal, I want to come too much reprint, don't give the link from it. Slowly access scores, estimates and room location and bandwidth, although I am in Beijing, I don't think it is too slow. You can check the detailed statistics and charts about the website access by the link "See Traffic Details" by the link on the previous page. Take the Sina.com Sina.com.cn as an example, you can be learned, except for the integrated list of the same website, the following information:</p> <p>1. Different views of the top 6 months and one year from the previous day. The picture below is Sina.com.cn's visit to 6 months from July 26, 2003:</p> <p>Click to browse this file</p> <p>The following is the strange curve statistical map of Blueidea, indicating that most of our members have a class, and it is resting in the weekend, and Blueidea.com has achieved great success in the revision after July, and the speed of two months is ranked. quickly.</p> <p>Click to browse this file</p> <p>2, integrated ranking statistics, including: ranking today, ranking 1 week ago, ranking 3 months ago, and ranking with comparison with the previous quarter is rising or falling. The following is a comprehensive ranking of Blueidea.com. 3, the detailed statistics of all the probability of all columns to be browsed http://pages.blueidea.com is clearly promoted. Like the cs.blueidea.com, there is less proportion of mail servers, indicating that Team members in my site rarely use the webmail system. If the percentage of the mail server has high, it must be a site that provides free email. 4 And these changes in three months. As shown in the figure below, each user averages the number of pages, divided into: On the day, the previous week, the first three months respectively. And there is a ranking of the number of page numbers. And two-month page views changed in the 3 months and the ranked number of rankings. It can be seen that today my site is reduced, but the ranking of Page Views is 5466. In addition, Alexa is also published on its own website, which is divided into the fastest and ranking ranking ranking rankings. For example, July 27, 2003, Huaxia Tourism Network ranked first in change list, and the number of visits rose by 260%.</p> <p>Such a large number of website addresses, such detailed data and statistics, established an authority of Alexa's world website rankings. The ranks given by Alexa will undoubted many people, especially those who are closely related to the website. People will inevitably think: Why do our website behind them? Does this ranking science? Is it fair? How can I rise before? The practical thing is that such a rank has begun to have an impact, it cannot rule out that it will affect the economic benefits of the website, or even have a deeper impact.</p> <p>Alexa ranking mechanism</p> <p>Prerequisites 1, Alexa's website rankings are ranked according to the visited per specific website. The larger the number of visits, the more the ranking is.</p> <p>2, the amount of visit is to statistically for the website defined in the domain. Such as: www.sina.com.cn, news.sina.com.cn and tech. Sina.com will be considered as the same website for counting because they belong to Sina.com.cn. However, except personal homepages, if the system can distinguish from the URL address, it will be considered to be independent of each other. For example: on the Nishiwi http://www.xilu.com/) Apply MYWEB.XILU.COM and HisWeb.xilu.com, MyWeb.xilu.com, HisWeb.xilu.com, and WWW. Xilu.com will be considered as three separate websites, rather than counted as part of the Xilu.com domain uniform count.</p> <p>3. Website that provides the same content will be considered as the same website. For example, the spread research network uses www.mediaresearch.com.cn http://www.mediaresearch.cn/ The same content is released, and it will be calculated as the same website.</p> <p>4, incorporating statistics are only from users using Alexa Toolbar. That is, only the user downloads the Alexa toolbar and embedding it into your own browser. In this way, the user accesses a website, and the records accessed can be counted as the access amount accessed. According to Alexa, users are now using millions of users. 5. Alexa Toolbar Only in the Windows operating system, the Internet Exploer browser is used, and access to other operating systems or browsers will not be counted.</p> <p>6. Exercise a security or encrypted site (such as using the HTTPS protocol), the Alexa Toolbar will automatically shut down, so those websites that have high security factors, Alexa will not be able to search and statistical rankings.</p> <p>Visit Algorithm 1, when a particular website is ranked, the visual data based on the 3-month visual volume record is accumulated based on the 3 months of access. That is to say, Alexa issued a ranking result every three months, which is usually the name. Its calculation is mainly dependent on the number of user links and page views. The Alexa system statistics on the number of users' links and page browsing numbers of each website every day, and the current number is obtained by the geometric average of these two quantities. Change is a comparison with the first three months.</p> <p>2. User Link Number Refers the number of people who accesses a particular website via the Internet. The number of people who visited a particular website accounts for the proportion of all Internet users. That is: the number of users links = (access number / all Alexa users) * 100%, Alexa takes a count unit per million people. As an example of Yahoo, if its user's link is 28%, it is said that one million Internet users will be drawn, of which 280,000 visit Yahoo.</p> <p>3, page views "means how many pages in a particular website have accessed. It is the sum of all the number of pages visiting the website of the website. The average value of each user browsing is all the average of the number of separate pages nodes nodes per person per person per day. With the same person, the same day, only a few more browsing of the same page.</p> <p>Other influencing factors 1, are affected by the language, geographical, cultural, and other aspects of the use of Alexa Toolbar. Therefore, the English website relative to other languages, the visits data is more prone to statistics. 2. Due to some need, users may have too much access to Alexa.com, Amazon.com and Archive.org, so the visits of these websites may be too high. 3, it is easy to be affected by the extent to which the website is propaganda, how much advertisements are advertised, and other websites have an impact on their establishment of links.</p> <p>We can't comment on such a website ranking impartiality and scientificity, but can affirm that any calculation methods are not perfect, but it is important that through the above big secret, do you find a way to rank your website? ? The key to the problem is that the ranked website is best to take the initiative to add your URL addresses to Alexa, otherwise the statistics of the access are affected, and Alexa does not provide detailed statistics for these website access.</p> <p>Some questions 1, "Alexa Ranking Mechanism - Prerequisites" Article 3 "The website provides the same content to be considered as the same website calculation" is Alexa's own statement, but there is a problem in many Chinese websites, such as Xinhua Two domain names of the net: www.xinhuaet.com and www.xinhua.org, the content is the same, but in the rankings of Alexa, there is no two domain names as a website, the former ranks more than 300, the latter More than 3,000. Also known as:</p> <p>People's Network www.people.com.cn 1,030 People's Daily www.people.com.cn 566cctv.com www.cctv.com 197 China CCTV www.cctv.com.cn 1,238</p> <p>2. Some websites have changed very fast, and they will change nearly a million times in a while. 3, based on the base of the rankings, is the absolute time period, such as one to March, four to June, or every website, assume Xinhua Net in May Log in to the Alexa website on the 15th, then announced on August 15th.</p> <p>For the above three questions, the author sent Email to Alexa's service center for answering, but the half a month had no echo, of course, did not have a return because the address was not found.</p> <p>Author: Yang Binyan CASS Institute of Journalism and Communication (Articles section Edit)</p> <p>I hope that the above article will help the webmaster who wants to develop a growing team. Summarize, try to make your employees, faithful members, multi-purpose tools, and then turn in the site every day, your ranking can rise, if everyone is doing this, the ranking is more real haha. I think Microsoft should embed this embedding in IE, sampling extensive, don't use this, I always feel like it is like a fake.</p> <p>Tools> Tools Http://download.alexa.com/alexa7/startpage.html?p=trafficDet_w_t_40_b2</p> <p>Website Log in Google's key: Website External links Thanks: Adanma</p> <p>Netizens often have such a reflection: my website is submitted for a long time, how is it not to find my webpage? Some people who are unfamiliar with search engine work even think that simply do web pages, upload to website space, will automatically log in to the search engine.</p> <p>For a few cases, it can be played more than one, just like a person, it will become an orphan, and it has always been alone. It does not contact anyone. Suddenly, one day is indignant, why don't you know me! ? The website is also the same, you don't advertise and promote, it is like an island in the net sea, and the opportunity to find almost no.</p> <p>The previous situation is slightly better, at least knows to submit the website to Google, this approach may be valid a few years ago, but it is not enough. It can be said that the website link is the foundation of the search engine. It can be seen from the full-text search engine work in principle that the search engine is based on links to the links between each website to find the website and capture web information. If the website is independent of each other, the search engine work efficiency, the intensity of the information is available, the proportion and quality of the information Will be a big discount.</p> <p>For Google, links are its "life roots", but also the key to its success. Therefore, Google has an opportunity to instill this concept: Go out to find a link, or your website will not be accepted by us. Google explained the minimum standard of the included website at a search engine academic meeting, that is, when you submit the URL to Google, at least one external link is guaranteed. In fact, if there is enough outside the website's external import link, you don't have to directly submit the URL to Google (and Google doesn't recommend you to do this), which will be included faster by Google.</p> <p>Now we know the role of links to Google, which describes how to obtain external links. Before introduced, it is necessary to clarify the concept of the link:</p> <p>External link: External Links. Links outside this website generally refer to links to this website to this website. Interior link: Internal Links. Links between web pages on this website. Reverse / Import Link: Backward Links or Incoming / INBOARD LINKS. The meaning is close to "external link", which means that other websites are connected to this website. Export link: Outgoing / Outbound Links. Refers to the link from this website to another website. * Method 1 for external links 1, submitting the website to the portal to get the easiest way to submit the website to major portals, current Sohu, Sina, Netease provides a fee website login service, charge from hundreds to several Thousands of dollars. Although a certain amount of investment is required, the website promotion is said that this is the cost that must be paid, and the link on the large portal will let you log in to the Google engine faster and improve the ranking on Google on Google.</p> <p>2, exchange links with other websites</p> <p>The more the external reverse link of the website is, the larger the possibility found by Google, so you can apply for a swap link to other websites.</p> <p>3. Submit the URL to other types of websites</p> <p>In this regard, it is consistent with the usual website promotion strategy. In order to enhance the number of websites, we can add the website to the industry portal site, online forum, a message book, etc., etc. Will get Google find us.</p> <p>* Questions that should be paid attention to when looking for external links</p> <p>Under normal circumstances, more website import links will allow you to log in to the Google search engine faster, but this doesn't mean that you can establish a connection with any website, in which several basic principles:</p> <p>1, whether the link object has been included in Google</p> <p>There is a fundamental principle when looking for a connection site, that is, the first confirmation of the target website has been included in Google, mainly to see if the site has PageRank score, and the higher the score, better.</p> <p>2, whether the link object is punished by Google</p> <p>If a website is punished by Google, but you build a link with it, it is not only helpless to go to Google. In the contrary, it will be ignored and pool, your website may also be punished by Google.</p> <p>Google Login: http://www.google.com/addurl.html</p> <p>Baidu landing: http://www.baidu.com/search/url_submit.html</p></div><div class="text-center mt-3 text-grey"> 转载请注明原文地址:https://www.9cbs.com/read-102190.html</div><div class="plugin d-flex justify-content-center mt-3"></div><hr><div class="row"><div class="col-lg-12 text-muted mt-2"><i class="icon-tags mr-2"></i><span class="badge border border-secondary mr-2"><h2 class="h6 mb-0 small"><a class="text-secondary" href="tag-2.html">9cbs</a></h2></span></div></div></div></div><div class="card card-postlist border-white shadow"><div class="card-body"><div class="card-title"><div class="d-flex justify-content-between"><div><b>New Post</b>(<span class="posts">0</span>) </div><div></div></div></div><ul class="postlist list-unstyled"> </ul></div></div><div class="d-none threadlist"><input type="checkbox" name="modtid" value="102190" checked /></div></div></div></div></div><footer class="text-muted small bg-dark py-4 mt-3" id="footer"><div class="container"><div class="row"><div class="col">CopyRight © 2020 All Rights Reserved </div><div class="col text-right">Processed: <b>0.041</b>, SQL: <b>9</b></div></div></div></footer><script src="./lang/en-us/lang.js?2.2.0"></script><script src="view/js/jquery.min.js?2.2.0"></script><script src="view/js/popper.min.js?2.2.0"></script><script src="view/js/bootstrap.min.js?2.2.0"></script><script src="view/js/xiuno.js?2.2.0"></script><script src="view/js/bootstrap-plugin.js?2.2.0"></script><script src="view/js/async.min.js?2.2.0"></script><script src="view/js/form.js?2.2.0"></script><script> var debug = DEBUG = 0; var url_rewrite_on = 1; var url_path = './'; var forumarr = {"1":"Tech"}; var fid = 1; var uid = 0; var gid = 0; xn.options.water_image_url = 'view/img/water-small.png'; </script><script src="view/js/wellcms.js?2.2.0"></script><a class="scroll-to-top rounded" href="javascript:void(0);"><i class="icon-angle-up"></i></a><a class="scroll-to-bottom rounded" href="javascript:void(0);" style="display: inline;"><i class="icon-angle-down"></i></a></body></html><script> var forum_url = 'list-1.html'; var safe_token = '_2BkK8ppPbNvqxMCjH2NDvlrruQFa1FXZX_2FENJQcVoDVb3CWqr0uLUapWf1ZgIZwqEmV9agW_2By5y3hp5mUzOUKYQ_3D_3D'; var body = $('body'); body.on('submit', '#form', function() { var jthis = $(this); var jsubmit = jthis.find('#submit'); jthis.reset(); jsubmit.button('loading'); var postdata = jthis.serializeObject(); $.xpost(jthis.attr('action'), postdata, function(code, message) { if(code == 0) { location.reload(); } else { $.alert(message); jsubmit.button('reset'); } }); return false; }); function resize_image() { var jmessagelist = $('div.message'); var first_width = jmessagelist.width(); jmessagelist.each(function() { var jdiv = $(this); var maxwidth = jdiv.attr('isfirst') ? first_width : jdiv.width(); var jmessage_width = Math.min(jdiv.width(), maxwidth); jdiv.find('img, embed, iframe, video').each(function() { var jimg = $(this); var img_width = this.org_width; var img_height = this.org_height; if(!img_width) { var img_width = jimg.attr('width'); var img_height = jimg.attr('height'); this.org_width = img_width; this.org_height = img_height; } if(img_width > jmessage_width) { if(this.tagName == 'IMG') { jimg.width(jmessage_width); jimg.css('height', 'auto'); jimg.css('cursor', 'pointer'); jimg.on('click', function() { }); } else { jimg.width(jmessage_width); var height = (img_height / img_width) * jimg.width(); jimg.height(height); } } }); }); } function resize_table() { $('div.message').each(function() { var jdiv = $(this); jdiv.find('table').addClass('table').wrap('<div class="table-responsive"></div>'); }); } $(function() { resize_image(); resize_table(); $(window).on('resize', resize_image); }); var jmessage = $('#message'); jmessage.on('focus', function() {if(jmessage.t) { clearTimeout(jmessage.t); jmessage.t = null; } jmessage.css('height', '6rem'); }); jmessage.on('blur', function() {jmessage.t = setTimeout(function() { jmessage.css('height', '2.5rem');}, 1000); }); $('#nav li[data-active="fid-1"]').addClass('active'); </script>