"How to give hunting bones",
"No excuses",
"The weakness of human nature", "the advantages of human nature",
"The greatest management of management" ... I saw someone else, I saw someone else, and I would like to educate me with these books. These global bestselves, the master
Inspirational book, do they really have the so brilliant background like them? If these backgrounds - XX master, the global sales XXXX volume - all deceived, then those beautiful
How much credibility is left in the inspirational slogan? =====================
The fake phenomenon has become more intensified: "Is it really hot in Europe and the United States Author: Wu Dutch 2004-7-24 0:24:34 blog China (Blogchina.com) original source: Cultural Pioneer
Standing in the country's largest bookstore - the first floor of the Beijing Book Building, like thousands of readers, I have been attracted by all kinds of flowers green, printing beautiful books, but, since it has been Here, I can't pay attention to the publicity on some cover: "How to ask Assign Bones to Hunting Dogs" is "more than 10 million newspapers and websites worldwide"? This book is written by the management master Peter Drukr?
A "refusal excuse" called Orisson's "refusal excuse" is already listed as "American Sea, Lu, Empty Three Army designated book"?
Translation, compiled Carnegie "human weaknesses", "the advantages of human nature", another one, Carnegie wrote these books? His book has passed the copyright protection period? Can I publish a release?
A "greatest management idea" published the world's first version in China in 2003. How can I have 5 million copies in the United States in 2002?
......
I can't help but confuse. Imagine, if people go to the supermarket to buy bag instant noodles, it is found that the convenience of the most delicious and most nutritious instant noodles "," the world's best-selling instant noodles ", and the strong recommendation of many all over the world:" This is one Including the instant noodles "," It is recommended to give every family ", etc., it will be incredible, and even respond strongly to the industrial and commercial department, the news media complaint, but the same goods, instant noodles replace it with a book, It can be attracted to the book in the place of the Beijing Book Building in the world.
It is people who have witneredly seen this, or the relevant departments have not noticed this phenomenon?
Obviously, the false packaging of the book cover, the incomprehensible homogenesis is intensifying.
Four false issues of books
Economic management books and inspirational books are two major flods in the market, and there are many varieties, selling fire, and the problem is also the most prominent. The reporter selected 50 books in the golden section of the Beijing Book Building, and the golden section of the key book was selected, and some books were selected from the selection of some books, found that these books mainly have the following issues:
1. Book recommenders doubt
On the cover of these books or folded in the inner columns, there is a book review such as a "New York Times", and is there a book review such as the "New York Times"?
"Give Manager's Advice" (Fairen): "I have read many management books these years, but the book like this from the subtleties to remind and advocate the first time. - Management Master Tom Peters
"Refuse to excuse" (Alison): "I recommend this book to everyone. -" Washington Post "" Wolf "(Lauren):" A All president Book! --- Bob Merkel Chairman of the Louisiana Hospital Federation
Chinese (edible) Chinese book put these comments in the first version of the first version, only one possibility, that is, these commenters have seen the original or proof in front of the book publishing. When the reporter asked this question, almost all the answers of the responsible editor of the published agency were all different: these book reviews were not for this book; the editor was quoted, adapted or referred to some in the process of writing or writing. This book or a bunch; these reference books may have been commented.
There is only one exception. The reporter has spent a big turnover and "how to quickly and efficiently complete the task - these things, do not use the boss to tell" the book's market operator, the book of the book, he said, "This book review is true". This book has such an evaluation: "This is a perfect business staff training reading. It should be like the employee manual, and each employee is distributed to the company. -" New York Times Book Review "." Of course, Mr. Sui has not provided relevant proof or clues.
The reporter saw a book review written by the Chinese in "Effective Executive" book: "For Chinese entrepreneurs and professional managers, this book provides a valuable experience for their business practice: how to The concept of this book makes their business practices to reach world-class levels. --- Labo Slandi Message Chinese Readers. "
"The Perfect Employee Professional Training Manual in the World", "World 500 Business Employee Best Training Reader", "The World's Best Best Sale", there is also this list of sales list, this surface The book is really a fascinating.
"Refuse to excuse" in the first version of the text, it plays such a text: "More than 80 multinational companies such as General Electric are used to incentive, training employees", and "American land, sea, empty three armies designated book" !
On the cover of "Seven habits of high-performance people", it said it is a book of "a book of US company employee people", "books for the civil servant of the US government agency", "the book of the US military officers and soldiers".
"Effective Implementation" Cover is called the "2003 Amazon Business Book Rankings", "also indicated the English book name: Effective Execution, the reporter did not find the same book on the Amazon website, Mr. Liu Jiang, an analyst of foreign book market, said: "Any book in the United States in recent years can generally be found here. If a book is in 2003, it is absolutely impossible."
2, the author's identity
The author of "Give Manager's Advice" is a signature of Alison, "Wolf" author by authors. In interview, the reporter learned that people with these very "foreign" names are actually Chinese. When the reporter requested an interview with the "famous vocational training expert" Orisson, the book is responsible for the author who does not know the author, and the manuscript is passed through a yellow. Mr. Huang said that Alison is exported to the country, you can try to contact, and then there is no news.
"Never find excuses", the author of Alex Arnold "graduated from West Point Military Academy ... After retiring, he served as vice president of US Bai Tong." Mr. Yaro, who is currently with his wife, live in San Francisco, until the 1980s, completed several books to get unprecedented clouds. But the reporter did not find the name of Alex Arnold on the Amazon website, and did not find a book called "No Excuse".
The "The Great Management Thought" is issued in February 2003, and the 18th printing in June 2004, 50,000 copies were recorded. The reporter also did not find this Mei George Davision, which was known as the Harvard University Business School, was found on the Amazon website.
So, what is the middle-aged man with a tie with a smile in the photo cover? Who wrote this "the greatest management of the wife Julie Anna" to give me the wife, "? The two responsible editing said that the book does not have to introduce copyright, because it is published by Mr. Davidson through the translator - Beijing Fashion Academy, a school-owned student, a school-based student, only the Chinese version does not have English. According to the mobile phone number provided by the responsibility, the reporter contacted the Wengang, the other party said, "I know that there is such a person in writing, but he is not me", then hangs up the phone.
There is such text on the cover of "Attitude to Decide everything": "Global Accumulated Sales More than 100 Million", "Life Value World First Bestseller". Regarding the author of the book, the cover is: Roman V. Pierl, in the catalog data: Pierl, with the easy translation, the copyright page is: Roman V. Vincent. Who is the author? There is no English name in the book, and the title is not in the name of the English. It is really no search. "How to give hunting dog" (How to assign bones to hunting dogs claimed to be "more than 1 million newspapers and websites worldwide", "Mr. Spinsee" who moved my cheese " The greatest two management fables, "Management Master's latest power". There is no original name in the book. Is this book a "latest force" of Peter Drucker, Master of Management? But there have never been such a book in the 29 books of the person.
There are many "affected" book cover written Americans, but according to the "original English book name" as indicated above, they have not found these books on the Amazon website, such as "Executiveability", "Handbook FOR THE EXECUTION "," NO EXCUSE! "And so on.
3, book sales volume
"The only 1,000,000 books sold within 4 months after the" effective implementation "published in the United States;
The "Complete Works of Humanity" is written on the cover: "The second big sale after the" Bible "," the global sales exceeds 50 million copies. "
"Never find the excuse" 1 version of the print version of a bookmark, "Breakthrough in January 50,000 mark". The reporter learned that the book did not have a reminder so far, and the copyright page "Printenit Number" is 10,000. Only 10,000 copies, why can I sell 50,000 books for one month? Ms. Liu, the issuance department of the publishing house, replied that the "print" in the book is inaccurate. "I will have 50,000 books for 50,000 copies."
"The Great Management Thought", a book in February 2003. On the cover, it wrote "US" Financial Times "Gold List" (Note: "Financial Times is the British newspaper), and the cover is more like this: this book is called" Forbes "magazine" unprecedented Great, great miracle ... Since published in April 2002, sales have exceeded 5 million copies. The book's responsibility editor Li Deli's explanation of the reporter is "the relationship is not strict, this is a vulnerability".
4. Copyright authorization status
After the market, the spring bamboo shoots had a lot of books: someone (usually an American), a certain person (of course Chinese) is written, edited, compiled, no copyright information, no picture frame. Then, these were written, the original art of being extracted (including published in the newspaper) passed the copyright protection period? Obviously not. Such a book, although it is not possible to say that there is a problem mentioned in this paper, but the proportion of problems is amazing. The content of the content of its content is naturally difficult to determine, and there are some editing frank recognitions in a lot of content in the book.
It is now looking at "Carnegie" book, and it is also very easy to find on the website of Dangdang and other websites. The most version is "the weakness of humanity". These books written by Carnegie have often been compiler, almost no original copyright information. The cover flashed on the charming smile on the cover. A "Human Weakness Complete Works" cover writes Carnegie, the "post" "post" is a "no excuse" in the eyes, in the "preface", this name called Warsen It also detachably has a story of a successful person who has become a successful person because of the book of Carnegie. A 32-page "Win in Human" (English Title "How to Win Friends and Influnce Others") claims "The Human Weakness" and "Human Nature" Full Translation ". So Carnegie is really a money tree that does not need this money? Can his works can be compiled casually?
Special reporter, IT expert Liu Tianbei said: According to I know, Carnegie did not write "the advantages of human nature", "the weakness of human nature", so I can't talk about "full translation." Book named "How to Win Friends and Influnce Others", Carnegie has never been written. This is the cost of the publisher, in fact, he wrote a book called "How to Win Friends and Influnce People". English version of the sleeve rare (probably 16cmx11cm), a total of 304 pages. Compare the two book catalogs, you can find that "Win in Humanity" is "How to Win Friends and Influnce People" with other books of platinum (where "How to win friends and influence people" is not completely used) . According to the US copyright law, the work before January 1, 1978, the copyright was stopped after the first publication of 75 years, or in the past 100 years after work, two of the two remedies. According to the "Bern Convention", the copyright transactions of the two countries are based on the laws of the work, unless there is special legal basis. The book "How to Win Friends and Influence People" first published in 1937, so the current copyright period has not yet arrived.
Mr. Wang, the registration department of the Copyright Protection Center of the Beijing Copyright Administration, said that the Copyright Bureau requested the foreign version to introduce books to be registered, and the picture file should be published in the book. In addition, it also involves a copy of copyright transfer and payment. When paying the type of tax bill, the publishing house payment is required, the bank will present the certificate of copyright registration. However, the reporter found that many from the author, the title of the name, made people think that the foreign countries have not made copyright registration. A question publishing a book, saying is a book, no introduction.
There is a book even in "Acknowledgments": "The birth of a good book will always integrate the wisdom and labor of many people. During the preparation of this book, due to time, the data is wide, with a small amount of information and Image failing to get in touch with the copyright owner, please understand! If you have any questions about this, please contact your editor. "This is equal to the direct location, no matter whether the copyright does not copyright, I will use it first, you have to discover Used, come to me to solve it.
Who will manage these problems?
In the interview, the reporter found that the readers had a very low trust in the book cover.
The reporter heard a reader in Beijing Xidan Book Building. "" There is no book in the book, "there is no common sense and cultural cultivation." He talks about the cover of the cover "" global sales exceeding 50 million copies "," Following the "The Complete Works of Humanity" of the Second Best Sold Book after the Bible.
One reader said: "If in the past, the publicity on the cover is a reference to the book, but now, it is a fool now." A reader said: "I have formed an anti-anti-psychology. When you write this kind of book, you will suspect that it is counterfeiting. "Despite this, there are still many readers who are unidentified to spend money.
In this survey, the report was interviewed by many publishers editors. Some responsible editing said that they only accounted in the text processing part of the book, and they did not know the author. The documents were turned over through studios, cultural companies or other ways. Most book covers the cover of the books are also provided by the author or bookmakers, and the publishing house is directly printed. There is also the editor of the publicity of these books, and it is not strict. At the same time, many people think that this is the need for market operation. "If the cover is net, the dealer may look at it, and after the same book hits various propaganda words, the market fate will be great." There is a responsible editor and even say "We do this, readers also Will understand, it is unbelievable.
The reporter found that some of the leaders of some publishing houses are only a precipitation of these philosophical readers. "You don't do anything, now everyone is like this, more than blowing, a bit of evil."
Mechanical Industry Press is the earliest mass of publishing agency introduced from the introduction of the authorities in foreign countries, making more mature in copyright trade. Wu Guanchang, vice chairman of the Member Huazhang Company, said: "Relatively speaking, the general operation of copyright book through regular channels is more standard. We and many large-scale publishing companies in the world have copyright business. If they falsified in these books, The other party will be pursued. Once the Publishing House lost the reputation, it will lose the opportunity to cooperate. "
A book industry said that in the publicity of the book promotion, this practice is also common in Europe and the United States. Generally referenced numbers must have a basis, and the rankings of the bestseller list also need to be able to check (usually the authority data of well-known media). If you don't make publicity, once it is revealed, then the credit loss of the company is unimaginable. As for the "Book" and other statements, who has said such a responsibility.
Through many years of rectification of relevant departments, people are not difficult to find, now general merchandise, such as drugs, food, electrical external packaging or product descriptions have become less and less. When the introduction of other items, when the text is getting more and more standardized, cultural goods - the book is inverted into the fish of the leak.
Xiao Peng, deputy team leader, deputy team leader in the Industrial and Commercial Bureau of Dongcheng District, Beijing, said that for false advertisements, the law enforcement department is responsible for corrections, and the other is a fine. The word "best", "top" is prohibited from being used in advertising. Now we investigate more living goods, and it is very little involved in books.
Director, deputy director of the Industrial and Commercial Bureau of Tibet Autonomous Region, introduced the false propaganda management of goods, involving a number of management departments such as news publishing, advertising management, quality supervision, fair transaction, consumer rights protection. The National Industry and Commerce Advertising Division has jointly issued a text, and advertisements are not allowed on the book cover. He said that the shopping malls for selling such goods are also liable, but general penalties are relatively light.
Whether or not the book cover is subjected to the problem of goods, the reporter has not given a clear answer from the various parties of the business and news publishing administration. The reporter found on the "Status Quo and Norms of Packaging Advertising" on the website of the State Administration for Industry and Commerce. The status quo and management fractures of packaging advertisements were discussed in detail. As we all know, the first book is the same as any of the goods, you cannot do false advertisements in TV newspapers. Then, if the same words are printed on the cover of the bookself, although the carrier is different, the essence should be the same.
According to the Deputy Director of the Press and Publication Department, the deputy director of Cai Jingsheng, said that there is now a "bookbook national standard", but there is no standard for the cover. The news publishing administration has released the "Interim Provisions on Publication Cover, Illustrations, Illustrations" (This Regulation has been included in the "Press and Publication Administration's Waiting Rules, Normative Documents", Talk above, "It is strictly forbidden to use pornography, murder writing and picture attractive readers", but there is no false advertising issue on the cover. Deputy Director Wang Ziqiang, the copyright department of the National Copyright Administration, said that the publishing industry is in the transition period, and some people have a lot of money. Copyright is a private rights, private rights are infringed, and it is generally owned by individuals. If these behaviors impair public interest, administrative rights can intervene, but the administrative department must also act according to law, especially on July 1 this year, the administrative departments must master the scale of management.
Deputy Director Liu Jianguo, the Book of Press and Publication, said that the editor has a clear job responsibility, first to ensure the guidance of the book, the content is correct, and the quality of the quality and printing quality will comply with a series of publishing behaviors. Laws and regulations. Any person has the right, studio, and cultural company a type of institution in the study of the Industrial and Commercial Bureau, which is registered with the industrial and commercial department, but a book can not be out, how to be a discipline of the publication. In the past, the buddh number passed the book provider to the publishing house, one or 20,000 yuan, the publishing house gave him a book number, and opened a committee, even if the transaction was completed. Nowadays, there are some publishing agencies to circulate or in vitro circulation, such as the bookmakers to enter a funds in the name of printing fees, and publish books in a so-called cooperation. In the book publishing, any one of the options that are printed will have problems.
Li Baozhong, deputy director of the General Administration of Press and Publication, said that in this way of defeating the ethics, we must deal with it seriously, "this stock does not stop". "
The Director Xin Guangwei said: "The Publication Management Ordinance has a clear requirement for publications. If these regulations are violated, the publishing house will be investigated." Article 27 of the Publication Management Regulations: Publishing The content of the object is not true or unfair, causing the legitimate rights and interests of citizens, legal persons or other organizations, and the publishing unit should be publicly corrected, and the impact is notified and the civil liability is assured according to law.
