2004 CRM China Open
Xu Wei 2004/10/21
In 2004, China had won the attention of the world. The breakthrough in the Olympic Games, the success of F1 in China, indicating that China's market has become a business. Under the improvement of the market demand in CRM, the domestic CRM market has to go out of the two-year trough, and a CRM's open game is also in progress, and the other foreign players participate in this competition. I thought that the domestic CRM market growth in these years is slow, and the total market capacity of 1-2 billion, Siebel will not set their attention to China, but with CRM enters the fourth year in China, abroad The supplier began to move. The strong hands have entered the China Market on August 26, Furujie Frontrange held a visit to the Chinese District of Fudijie products in Shanghai Jinmao Junyue Hotel. Its global VP is also visible to the scene, and the 31st Beijing Oriental Junyue Hotel is also held as scheduled. . In fact, as early as 1 year, Furui has begun to carry out the previous market operation in the domestic market. Goldmine as a leader in the SFA market, Heat for service management solutions. As the first portal of domestic CRM, GreaterchinAcrm continued to hold a CRM forum in Shanghai in March, in accordance with the needs of the market, in Shanghai, Beijing and Guangzhou, which are expected to add 300-500 companies. Saleslogix, which is the longest operating time in China, has launched Saleslogix6.2, which will have 4 million users in the SFA market in the SFA market, introduced China. At many domestic CRM potential users have undergone CRM training in previous years and familiar with Saleslogix, while Saleslogix will also face more competitors' challenges. People who know the domestic CRM industry must know this name, this is a company ranked first in Mid-Market, in 1997, there is a domestic Olympic Island Group (now the grape city) into Chinese, became the earliest CRM, sold in China. When I was acquired by CDC in 2003, I predicted that Pivotal came from China. Sure enough, Pivotal established a special department in 2004 to be responsible for the Chinese market, and started to develop partners in China. It is targeted for specific three- The four industries are sold. The ONYX in the mid-end market can not be mentioned. Since 2002, the N22 Group started as an ONYX in China, and three CRM projects have also been achieved. After the original CRM team staff in 2003, the sales of ONYX were transferred to the trough. After complementing new strength, the figure of N22 sales will be seen in the market sales process. One of these years is a tendency to be hot in the industry, which has launched an ON Demand's ASP solution. The ASP's pioneer Salesforce.com has been paying attention to the domestic market, and the VPs of the two consecutive companies are speaking on the domestic CRM forum. Another application system service provider RightNow has also visited the Chinese market in May. Is this business model to have a good response in the domestic market? In 3 years ago, domestic TurboCRM launched the relevant ASP solution, considering that the domestic consumer's consumption method of domestic consumers is worthy of rent, this market needs to be found. There is a path of Chinese characteristics. Siebel is a top seed player, and Microsoft CRM is the largest black horse in accordance with the CRM report in accordance with the world's consulting agencies. If the two years are the most sensational news in the CRM industry, I am afraid that Non-Microsoft launches the sensation of MicrosoftCRM solutions. Since July, MBS (Microsoft Business Solution), Microsoft's Solution Division, has officially operated in China, responsible for MicrosoftCRM's domestic promotion.
The Grapecity, Shanghai before this, has started domestic MSCRM sales at the end of 2003 and has obtained five MSCRM projects in half a year. Although the basic functions of MSCRM1.2 are also called imperfections, with a huge advantage in Windows, Office, SQL, it is quite favored by the market. The market is also somewhat surprising to Microsoft into the CRM industry. I hope Microsoft enters the CRM industry to drive the sharp increase in the market demand in CRM. While enjoying the many conveniences of Microsoft products, it is also afraid of its management information from the underlying operating system to the upper level. The monopoly of the system. Microsoft CRM current strategy is to provide the underlying of CRM, which uses .NET platform, develop more ISV (independent software vendors), provide more MSCRM solutions, making MSCRM a CRM industry standard and underlying platform. A recognition of Microsoft is that "Microsoft products are not best, but with time development, it is really good to exceed and provide quality products." As the first Siebel ranked first in the industry, in the Chinese market last year While getting good business performance, this year will continue its recent strong momentum, and expand other product lines and industry solutions while maintaining its advantages such as telecommunications. It is also always voiced Tom.Siebel will visit China this year. The number one seed in the industry will not let us down. Domestic players walked in winter, looking forward to the spring of China's CRM suppliers, local CRM suppliers seemed to be inertia to the market continued to have a downturn. This inertia can be attributed to the understanding of the sales of CRM projects and the original market strategy. Numerous domestic players have experienced the continued downturn in the CRM market in 2001-2003, and the mentality has also changed. It is said that it is not so much in the confusion and reverse of the opponent. It is also appropriate. After experiencing the huge investment during the market and cultivation, the footsteps of the market recovery gradually approached, and they feel the cold of winter, and they also hoped to enjoy the sun in the spring. Early, the domestic two major software giants who have been sent to the market. In this year, the CRM's business units will no longer be affiliated separately, but incorporate other business sectors, the reason is nothing more than ROI, CRM, which is relative to the financial and ERP. It is no unable to operate as a product line with it, and the complexity of the CRM sales process also reflects the way of sales that cannot use the original financial and ERP, between the invested Divis, CRM became a chicken rib, CRM became these software The giant makes a strategy for its product line. Summary of the battle, the final result of this opening, maybe some tragic, the process of the game is much more complicated than the single loss knockout. The strength is still the first, and many seed players will enter the last semi-finals and finals. While Siebel expands from the Enterprise Market, MSCRM is also entered by SME to Mid-Market, and it is about to happen in MSCRM 2.0. SAP has a huge advantage in its ERP market, and the Tiger Tiger, with CEO Larry Ellison's personality, Oracle will not give up any chance to win. Many participants have their own goals, as long as they can achieve the breakthroughs of their respective results, they are acceptable. For those who have already paid attention to the recent CRM industry, please continue to watch, wonderful games will be staged. For those who have been away from CRM and have not been concerned, if you want to witness the success and failure of this game, touch and joy, please give an eye to here, more important than the game results is that you have participated in the process. . GrapeCity Contributed CTI Forum Editors
