One of the sheepskin rolls: A domain name that matches the company name and image is the premise of enterprises in network marketing. Due to the uniqueness of the domain name, once a domain name is successful, any other agency cannot register the same domain name. Therefore, the domain name is an important network trademark of the enterprise. It plays the role of the corporate identity in the network marketing. When performing a domain name, consider the name of the domain name and the company, the identification is unified. A good domain name should be simple, avoiding too long characters leading to the difficulties of memory, in addition, domain names should also take into account the international users of the Internet. It is more representative of Haier Group www.haier.com and the Great Wall www.greatwall.com.
2 of the sheepskin roll: Select the appropriate server. Select the server according to the actual size of the company's website and the development plan of the company. You can set it yourself; you can entrust the server hosting or even rent a virtual host. Under normal circumstances, large enterprises have strong strength, and based on the huge database and safety considerations, to choose its own erasure, and medium-sized companies are more enjoyable to select server hosting services, so they can save management and maintenance. The server's large fees and network administrators; small companies simply share the virtual hosts together with others. However, it is necessary to give an advice to the business of the virtual host: Renting a virtual host, you must choose a reliable virtual host vendor, consider the cost-effective price performance of the virtual host space, and actually, many companies who have leased the virtual host have happened: Some of the defective virtual host vendors have defects in management and maintenance, resulting in slow transmission speeds, even running interrupts normally, or when you want to update the information, it is found that the host space is not large enough.
Three of the sheepskin roll: the overall planning of the website and the web design should be referred to the online marketing expert. Designed to be beautiful, quite artistic sites are not the most commercially utile website. And a amateur web producer is more likely to make the overall website style.
Four Sheepskin Volume: Web design should weigh the relationship between visual impact and speed. If you put the panoramic photo of the company in the home page in order to show off the strength of the company, or insert a bunch of flowers in a single pile of floral photos, then no more than ten seconds, most of the viewers will click on the mouse victory. . The endurance of the netizens is limited, and the way to transfer attention is too convenient. Of course, the product is detailed to improve the intuitiveness of the network sales, considering the actual situation of insufficient domestic bandwidth, it is really necessary to put the picture, the size of the file should be controlled, and the use of thumbnail function is not a helpless choice. .
Five of the sheepskin roll: Be sure to consider the internationality of the Internet. Whether you are a business appliance, or jewelery, crafts or ornaments, if you want to get an international order, it is necessary to make an English version for your website, or provide the corresponding website for a specific market, such as Alibaba. The global English website, for the domestic market, China website, for Hong Kong and Macao and traditional Chinese websites in Southeast Asia and specialized websites for Korea.
Six of the sheepskin roll: reasonable use of website space. In order to ensure the smooth progress of network marketing, the background management software must be continuously developed as needed to improve the database information. In addition, reasonable use of website space is based on the actual needs to provide website service functions. Some of the chat rooms developed by some enterprises website are very few, and they waste the website space in the business. In fact, customers and websites will generally pass through forums, message boards or enterprise mailboxes.
Seven of Sheepskin Volume: Website content can respond to the professionalism and authority of enterprises, online trade, massive information leads to not much business to deal with a second-run enterprise unless you can prove: I am professional! The development history of the company, the industry's professional information, important leaders inspections, participating in important negotiations or exhibitions, and even news from the reporting industry can make your website. Eight of the sheepskin roll: Regularly update the web content. If the customer browses your website after half a year, I found that it is still constant, it will only give people an impression: Does your company have no development? There are many ways to update the content of the web page, and some don't need much dedicated man. You can regularly report the industry's news. The important marketing activities of the company are even replaced by the content of the welcome words. Another common way is to establish a link to the currently replaced web page to implement the website content and database synchronization update.
Nine of the sheepskin roll: the Bible of online marketing: publicity, publicity, and reprint. The most effective way is to log in to your website on the search engine. In addition, you can also promote it through the industry association's website, related BBS, news discussion group, or traditional media ads, business cards. In short, it is definitely not allowed to build a hard work of the website in the corner of the Internet. It is worth noting that the login search engine wants to select keywords from the viewer's angle. Moreover, login search engines are not always for all, regularly check your website in various search engines, if your website is ranked in the second page, then your click rate will reduce more than 40%. The online community is quite disliked for pure advertising behaviors. If you don't want to cause anger, it is best not to have a mess with the forum and discuss group posts, or use the purchased mailing list to send spam.
Ten of the sheepskin roll: Reply to the customer's inquiry should not exceed 24 hours. The customer's question should be the best reply. Website managers must have an answer according to the customer's question, and improve the efficiency of answers. Of course, for common problems, pre-set basic answers or FAQ is a good choice. Remember, if the customer has not received a satisfactory answer after the next time after question, then how bad it can be seen.
