Louis Guoman
IBM before CEO. I have saved IBM.
The US "Times" weekly selection of 50 digital heroes in today's world, this describes Guo Shi: "Board of Chairman and CEO of IBM Company, is 57 years old, known as e-commerce giant. People have been thinking, Guo Shi It has gave IBM to $ 8 billion in financial dilemma and made it $ 6 billion. In fact, Guo Shi's stunt has become a huge, in all aspects of e-commerce, and provides a computer. Services of the company. Since Guo Shina has been charged by the company, the company has risen by 1200%. "
By the end of the 1980s, the manager of IBM company in Shary, facing the newly emerging personal computer, still holding large computers. In the early 1990s, due to the depression of the European and American economic depression, IBM company's internal institutions were bloated. For several years, the company's stocks have fallen. For a while, many pessimistic persons believe that IBM has difficulty escape the fate of the coat.
IBM is preparing to attract one of the greatest captains in the industry to give IBM helm. They are trying to have a few top CEOs, although they are all stunned, but no one is willing to touch IBM chairman and CEO seats. At this time, IBM has almost a broken car: 1991 to 1993, for 3 consecutive years, the loss of the year is as high as $ 8 billion. At that time, some media said that this position of IBM is "one of the most difficult tasks in the United States."
But I have always liked to take risks, and Guo Shi, who is "twisted to win the magician", and the headhunt company entrusted by IBM company, after a period of contact and thinking, he remembered his favorite famous saying: "observation Turtle, it is relying on the head to move forward. "It is the actions of turtles, making Guo Shi made a decision. Someone asked: "How is your ambition?" He replied hard: "I don't know. I am a left-handed child. How is my left-hand?"
April 1, 1993, April Fool's Day. Guoshen took the handle of IBM power from the hands of Exx, as chairman and CEO. At the Press Conference of the Hilton Hotel, New York, people are full of curiosity to this American largest RJR food tobacco company, let a foreign party to take the world's largest computer company, which also happens in an extremely bureaucratic and conservative IBM. It is really incredible. Guo Shi has repeatedly the theme of the entire conference is: "I am new, don't ask me where I have any questions, I don't know."
Today, IBM's internal and external people are awesome to talk about an incident in 1993. One by one is low, secretly declare, "You know Xiang Ti Li, that is, everything start. "That is to say, the place to deal with IBM customers.
In the last few weeks of Ren, Guo Shina, I arranged an unusual meeting in a holiday in Virginia. IBM's largest 200 customer information executive is invited. This is the first time IBM's manager who has stopped in front of the customer. I have not been there. I have not, the IBM's manager first stood in front of a group of customers, answering two simplest questions: We have What regardless of what we do wrong.
As Guo Shina said, the information revolution is about to happen, provided that the computer industry stopped pure technology and began paying attention to technology for customers' true value. Simply put, that is, the first, IBM, second, and various services. IBM has no longer rely on bright skin shoes and smile.
It is because of this customer's first concept. Guo Shina has also made him the most difficult decision after going any: IBM has to reunite, and whether the former executive Extra will understand the IBM company, and This plan has been agreed with most people. However, Guo Shi is cheerfully analyzed: a disintegrated IBM company cannot provide customers with comprehensive services to customers. Only by unified companies, facing our customers with the same face, which can be competitive, and this is the IBM A unique resource. As a result, he decisively denied the Exfres' s dismiogenic plan and decided to maintain the overall IBM company. In the office, Guo Shi hangs a sentence of his favorite writer Carre: "It is dangerous from the desk." He refuses "Vision" in a pragmatic attitude. He said that IBM is currently the most important thing. He is unfained by the company, and it has decisively cut off 400,000 people in half a year, completely destroying the old production model, and starts cutting costs and adjusts the structure. Reviviation of large-scale machine business, expand the range of service, and lead IBM to reopeize the PC market to attack.
In the meeting of IBM, atmosphere, the atmosphere is harmonious, and everyone can chat. However, Guo Shi made a steep atmosphere. When he met, he never met with you, but straight into it. For those IBMs who are habits, this is fearful: "My God, now I have to be opposed to this person." He is straightforward, and everyone in the headquarters is shurns. "When he called you, he never expects to hear praise. He always praises! What did you do? '"
Guo Shi brought pressure and brought fresh air, as well as the long-lost morale for IBM. In 1994, he said to the company's employees: "I hope you know that the wind is blowing to our wind. I can't predict when there will be exciting changes, but I believe that the wind will change the direction." .
In fact, this moment is far more expensive. At the end of 1994, IBM has won the first 3 billion US dollars since the 1990s.
On June 5, 1995, Guo Shi, who was dealing with "housework" finally swept the front of the outside. He aimed on Lotus, regardless of the opposition of Gim Manz, president of Lotus, decided to force an annex. Moreover, IBM has announced the purchase of intentions to the media, issuing signals to the world: Guo Shi wants to buy 55 million licensed stocks listed on Lotus. IBM has opened a high price, making the stock price doubled. And Guoshen indicates that if Lotus dares to conduct "anti-acquisition", IBM will pay the price at any time, and give it to the end. Finally, Manz compromise. On June 11, this business event finally sold $ 3.5 billion and became the largest purchase in software history.
Guo Shi will use Lotus's Notes software as a weapon, to the software market, and win the corporate network market. In 1995, IBM revenue broke through a 70 billion US dollars. IBM's large machine business is also resurrected.
In January 1997, at the annual global staff meeting, Guo Shi said: "We nowhere to hide in 1997. For us, this is a year of checkout. In 1994, we prove that he can survive; In 1995, we had a year of steady on the foot; we showed that we can grow in 1996; in 1997 we will show the world, we can become a leader. We no longer need any excuses. "
On November 15, 1996, IBM's stock rose to $ 145 and reached the highest point in 9 years. The power of the blue giant is rendered again. The secret of Guo Shi's "Miao Hand Huichun" is neither a major technical breakthrough, nor is it a price of a knife, or even grasping a changing market. But under the leadership of Guoshen, IBM has found the most basic concept of winning in the past: close contact with customers. More importantly, Guo Shina brought IBM into a new network world. The sign name of the Internet era may be. COM company, but the head color of the new economic era should belong to IBM. Although Amazon and Yahoo companies occupy the online routine, Guo Shi is still quietly surpassing them in a short period of time and has become a major equipment supplier in today's information age.
And so far, IBM's company has become the world's largest software kingdom. The annual sales of software system products have been as high as $ 13 billion. In order to no longer be subject to people, IBM companies' future goals are international super network product companies that enable companies to fully provide all-round services such as network system hardware, software, system services.
Guo Shi has brought rolling profits for IBM, and he earned himself a lot of income. In 1996, he had obtained 8.25 million parts, the book value of 69 million. In March 1997, the Board agreed to give him 300,000 institutions, I hope he will do a term until 2002. To this end, the company will add 2 million stock subscription rights. If IBM stocks maintain a 10% increase, this stock will value $ 330 million. Guo Shi also wrapped around.
