2. Sell the comb to the monk
Liu Bei, Guan Yu, Zhang Fei passed the first election and became a trial employee of wonderful company. The company also specially arranged for three days of ABC-pre-training training in Tiger Business Resort. A is an abstract of Assertive, and English is a master. B is a short writing of Beautiful, and English is beautiful. C is the shortcomings of Creative, and English is ideal. Dong Zhuo explained:
The primary seeing the frog in the bottom of the well is not a good personal quality, and the confidence thus formed;
The beauty of B is not the beautiful table, but means that the training is a professional performance, which gives the first impression that customers like;
Creating creativity means you can add meaningful, developable, new, progressive stimulus variables from work, life, so that work is more meaningful and stronger.
He said: "ABC is the effectiveness. The company held this issue of ABC-pre-training training is to hope that every place in the seat can be a valid employee. In this issue of ABC training, we arranged a practice. Sexual test: Take a month for a month, for each person, sell 100 wonderful smart comb. Any through this test question, you can prove that he is an effective person, and can immediately become a formal employee of wonderful companies, enjoy The pay treatment of 'bottom salary 16 000 yuan performance bonus'. "
The students were surprised, and they said: "Is a month sales 100 comb? What is wrong?"
Dong Zhuo made everyone quiet and further explained: "The reason why this practical test is arranged is because the company believes that the horses are not as good as the talents of the horse. The real-effective person is like a thousand miles. Isn't it right? Do you know? In front of you, even some people succeeded to the comb to monk, with high-difficult marketing skills answered this test. Since they can do, why did you not do it? "
The students were more surprised: "Some people succeeded to the monk. Who? How did he do it?"
Dong Zhuo asked: "Yeah, how can I buy a comb? As everyone knows, the comb is used to comb, but the monk is a bald head. It doesn't have a comb, and the comb is sold to monk. However, although most people think this is It is impossible to do things, but there is still dare to be a person, it is impossible to become possible, becoming a reality. Do you want to listen to this legendary story? "
The students said: "Think!"
So, Dong Zhuo Xu Xuyan's auntie, asked everyone to listen to the posture, then began to tell the story of "selling the comb":
This is a story that happened at the beginning of the university of wonderful companies. In order to select talents with ABC performance, the company requires each candidate to be tested: selling 100 wonderful intelligence combing 100, and sells them to a specially designated crowd: monk. This kind of puzzle, weird, can be described as unique, hard work.
Almost all people expressed doubts: selling the comb to monk? How can this? Do not make a mistake? Many people have retired drums, but there are still A, B, and Canye people bravely accept challenges ... a week's period is here, three people return to the company to report their respective sales practice results, Mr. Jia only sells one, Mr. B is sold 10, and Mr. Cerand is actually sold.
1 000. The same conditions, why do the results have such a big difference? The company invited them to talk about their own sales.
Mr. Jia said that he ran three monasteries, he was stunned and chased by countless times, but still unyielding, finally touched a small monk, bought a comb. Mr. B went to a famous mountain ancient temple, because the mountain high wind is big, and the hair of the good man who came to the incense is blowing. Mr. B is found to stay, saying: "The big scorpion is disrespectful, you should put the wood comb before every incepration case, for the male letter female comb." There were 10 scented cases in Temple, so I bought 10 comb.
Mr. CA came to a prestigious, incense, the deep mountain Baoshu, the opponent said: "Anyone who came into the fragrance, there is a devout heart, Baosheng should have a return, bless the peaceful and good luck, encourage more good things. I have a batch Comb, your calligraphy is super group, can engrave the three words of 'exercise and comb, and then serve as a gift. "The abbot heard the tricks and immediately bought 1 000 comb.
The company believes that the three responses represent three types of personnel in the marketing work, each has its own characteristics. Mr. Jia is a persistent salesman, has the advantages of hard work, and reluctant, sincere touching; Mr. B is good at observing things and reasoning judgments, can boldly imagine, to achieve sales, Mr. Class A, he passed the goal The analysis and research of crowds, bold creative, effective planning, and developed a new market demand. Due to the wisdom of Mr. C., the company decided to hire him for the market department.
What is even more exciting is that Mr. Ceranda's "good comb" is out, one pass ten, ten pass hundred, DPRK, more incense. So, the abbot once again order. In this way, Mr. CA not only sells 1 000 comb, but also achieves the excellent results of long-term order, and achieves the optimization and maximization of marketing work. For the company, the biggest harvest is not a governing order, but Mr. Cerand is very talented.
Dong Zhuo said: "Do you know? Mr. Cerand is me! After I did a wonderful company for 8 months, I was proud of the company's general manager, and personally responsible for human resources development and management. I always remember that I started from a salesman before going to this step. At the same time, I also know that 70% of the boss in the world have done salesman. I believe that a salesman with ABC performance There should be sufficient ability to sell any items to anyone. I believe that such excellent salesmen will be produced in the middle. "
Liu Bei is a little shy to raise his hand: "Dong, your ABC theory, Assertive and Beautiful can understand, but what is difficult to do it?"
Dong Zhuo said: "It is difficult to say that it is difficult to say that it is not difficult. I will teach everyone to trick. The first trick, to learn to change the thinking, do you want to buy our products under what circumstances. Two strokes, learn to pull the customer 's nose'. "
The classmates said: "Yes, only hold the cattle nose, the cow will follow it. Otherwise, no matter whether the cattle ear is still awkward, it is impossible to let the cattle."
Dong Zhuo Xiao said: "Everyone just understands the mystery of these two hands, how to cook now, how to make you creative, how to make you proud."
