Title Increases Website Rankings in Search Engines Select from Zhangking Blog Keyword Improve Website in the Search Engine in the Ocean of the Internet, the most important thing is to interconnect, not by other websites, the website is "information island" . "Wine is also afraid of the alley deep", maybe this is a bit like spam advertisements, but the fact is like this. So if the purpose of doing a website is not a lonely, you need to actively promote your own website. Through search engines, you need to pay attention to the following aspects: Not necessarily joining a classified catalog of large sites is a website promotion, any reverse link from other websites is useful. The website promotion is a classic way to join the classification directory of a relatively large portal, such as Yahoo!, Baidu, etc. In fact, there is a misunderstanding here: not necessarily to join a large-scale website classification directory is the website promotion, because the search engine is no longer just the index of the website directory, but a more comprehensive web index, so anywhere from other websites The inverting link is very valuable, even if it appears in the news report, the forum, the mailing list archive. Many large-scale mailing lists When you send an email, be sure to add the address of your website in your own signature. Blogger (referred to as WebLog) may deepen the meaning of "link is everything", because there is a large number of mutual links between Blog, so the most referenced BLOG page is ranked in search engines It is often higher than the page of some large commercial websites. Winning in quality: Reference to PageRank's website can improve PageRank faster. The number is only one of the key factors. The link from the PageRank high can improve the PageRank that is linked to the target, taking my personal website www.why100000.com as an example: I didn't join any classification directory, just to put some articles Submission in China, because there is a link on the page, the corresponding web page and the website overall PageRank have been greatly improved after a period of time. Sometimes what kind of website is quoted sometimes more important than the number of references. According to this principle: the first 2 layers of the large authority directory such as Yahoo! and Google are very valuable. Note: Do not enhance its own site rankings through Link Farm: Google will punish those pages that take the initiative to link to the Link Farm to improve their own rankings, and the corresponding site will not be incorporated into the index. But if your page is linked by the Link Farm link, you don't have to worry because this passive link is not punished. Don't give links to other websites: If a web page has only a large number of enters link, the lack of export links will also be considered a site that is not worthless. Ensure that your website can help search engines more accurately judgment which is the most valuable information for users, that is, if your site has only external reverse links without exporting links, it will also be in search results. The performance brings a negative impact. Of course, there is no situation in the website, unless you deliberately do it. Under normal circumstances, everyone will naturally add some links to some other websites, led visitors to what we think is important or able to provide more valuable information, and may first need to know your website before promoting your website. In some search engines, the principle is very simple. Website promotion is only means, how to promine the content, so that users who need related information can find your website as soon as possible, PageRank high does not represent portions like Yahoo!, they can rank forward in all search results, because The result of the search engine is the ranking results of the search keyword and the page of PageRank in the page. So the second point: how to highlight keywords.
How to promine the keyword: The keyword matching title design is only one aspect of the keyword density: in the process of modern search engines in the process of keyword, the process does not only look at the content of the current page. Abstract: Very large to see this web page yourself saying what you have, and how to describe your website when you link others. For example, "100,000 why", return the result is http://why1100000.com and this page is not Chinese, because it matches, because many links Its Chinese website is used: 100,000 why computer learning network , so the keywords that do not exist in this page have also become part of the page summary. Therefore, grasp the theme style of the entire website is very important, the more there is a link title related to the link page topic, the more benefit the link page. Don't be empty: empty
</ title> Take the most valuable position; in the traditional page, there is a hidden information similar to the following in the HTML page, which is used to explain the main web page. Content Keywords: <header> <meta name = "keyword" Content = "why100000.com, sogo99.com"> </ header> later is abused by this manual add keyword, a large number of pages in order to improve The probability of hitting, often adding some popular keys, such as "Music MP3 Download", etc. The hit of the keyword of the engine often has a higher proportion during hitting, if a keyword is in the title, there is a higher score than in the page, thus relying more in the corresponding search results. Title length and content: Don't be too long, usually within 40 characters, and fully highlight the specific gravity of keywords; if longer title search engine is generally ignored, so put the main keywords as much as possible position. I will omit unnecessary adjectives, after all, users are mainly used by nouns. Title: Try to use some other people to find the word ", don't be too head, if you don't have more than 1 half content in the title, it is possible to be excluded by the search engine), so it is based on the Web log from other The keyword query statistics of the search engine are very necessary. If there are many webpages, try to use different web titles to make more contents of your website more to enter the search engine index; because the search engine will use content as a repetition page according to the similarity of page content as a repetition page; Outside the title> <h1> </ h1> headline, you can highlight the content theme, strengthen the title of the title; in my website design: I will use <h1> [title] </ h1> Such a template protrudes the title instead of highlighting the title by changing the font. Other Website Design Tips Try to use static web page: Currently, you can use the search engine that can index on dynamic web pages like Google. Even if Google will not index all content, overall saying Google likes new, static content . Therefore, regardless of the efficiency or convenient search engines, it is very necessary to use the content release system to release the website content into a static page.</p>
<p>For example: http://www.why100000.com/_ftp/ is more likely to enter the search engine index to the search engine. And in the hit in the URL, sometimes it is more important than the keywords in the title. And the more the number of pages that can enter the Google index is, the better. You can use scripts similar to the following scripts to be used by Google and Baidu index. #! / bin / shyesterday = `date -d yesterday % y% m% d`log_path = '/ home / apache / logs'grep -i googlebot $ log_path / access_log | awk' {print $ 7} '| sort -u > Spider / $ YesterDay.googlebot.txtgrep -i baiduspider $ log_path / access_log | awk '{print $ 7}' | sort -u> spider / $ yesterday.baiduspider.txt website directory structure is flat, because each depth class directory, PageRank reduces a grade. Suppose the home page is 3, its subdirectory is 2, and it may not be included in the rating range. Separation of performance and content: "Green" webpage: JavaScript and CSS in the web page are separated as possible with web pages, on the one hand, improve the code rejection (also facilitate page caching), and on the other, because the effective content accounts for the length of the web page length, It can also improve the proportion of related keywords in the page. In summary, it should be encouraged to follow the W3C specification, using a more standardized XHTML and XML as the display format for longer saving. Let all pages have quick entry: Site Map, convenient web climb (spider) Quick traversal site all the content you need to post. If the homepage is imported with flash or picture, it is also very important to use the user-friendly user-friendly user-friendly, in addition to UI design. Keep the website itself: often use the bad chain inspection tool to check if there is a dead chain in the website. Keep web content / linkage stability and persistence: The history of the webpage in the search engine index is also a relatively important factor, and the higher the chance of the network is linked. To ensure that your web page can be more durable by other websites, if you have link updates in your own web page, you can still keep your old pages and make a link steering to maintain the continuity of content. To know, the ranking of a website and content in the search engine is very uncomfortable, noble, no one wants to find it is found by others, but click "404" no Presented ", the site administrator is also very necessary to analyze the Error.log of its own site. File type factor: Google has the index capability of PDF, Word (Power Point, Excel), PS document, because the content of this document has been more organized than the general HTML, and academic value is generally higher, so these types Documents are born to be high than the general HTML type document PageRank. Therefore, for more important documents: technical white paper, FAQ, installation documentation, etc., it is recommended to use advanced format access to PDF PS, which can also obtain a relatively brought position in the search results. One news that often discovers that the portal site is often ranked before the homepage of other sites.</p>
<p>Therefore, a site overall PageRank has improved, and it is often used by some of themselves to be brought into the list of search engine priority queries with those high PageRank's content. This is not very reasonable, because this often causes a lot of mail list archives that are often higher than other sites, the pageRank is higher than the home page of other sites. Knowing the importance of knowing each other - Site access statistics / log analysis Mining: Website design is not only passive catering the search engine index, more importantly, using the flow of traffic brought by the search engine for deeper user behavior analysis. At present, the keyword statistics from search engine are almost standard features of various web log analysis tools. I believe that commercial log statistics should have a more strengthening implementation in this regard. Web log statistics This function is so important that the new RedHat 8 has been used as one of the standard server configuration applications. Take apache / webalizer as an example, the specific practice is as follows: Record access Source: Set the log format in the Apache configuration file to Combined format, this log will contain extended information: One of which is the source of the corresponding access: http_referer, If the user finds your webpage from a search engine search results and click, http_referer recorded in the log is the URL of the user in the search engine result page, which contains the keywords for the user query. In Webalizer, default configuration statistics for search engines: How to extract keywords in http_referer Webalizer defaults for Query format for Yahoo, Google and other international popular search engines: Here I added search engine parameter settings for domestic portal sites SearchEngine yahoo.com p = SearchEngine altavista.com q = SearchEngine google.com q = SearchEngine sina.com.cn word = SearchEngine baidu.com word = SearchEngine sohu.com word = SearchEngine 163.com q = webalizer arranged such statistics through Extract the keyword from the URL from the search engine from the search engine, such as: All the values of parameter Q will be statistics as keywords: From the summary plan, you can find users Yes, what is the number of times, and finding your users is most interesting is those keywords, further, there is settings in Webalizer to pour the statistics into the CSV format, which is convenient for future import database Make historical statistics, do more deeper data mining, etc. Previously, users who pass the web log are mainly simple to log access time / IP address sources in logs. It is obvious that the results of the statistics that are based on the statistics of the search engine keyword are richer and more intuitive. Therefore, the potential business value of search engine services is almost unparatorared. Maybe this is also the traditional search engine website such as Yahoo! Altavista after the door mode, and the reasons for the search engine market will be restarted. Look at Google's annual keyword statistics Knowing, who is more interested in making users more interested in the Internet? It should be noted that because Google uses the IE of the IE in Windows 2000, many statistics sometimes need to view in the UTF-8 mode is the correct character display. From the statistics, you can feel that Google has become the most common search engine in the IT developers with high use levels. Use Baidu users have also greatly exceeded the traditional Sohu, Sina and other portals, so the advantages of traditional portals in search engines will be very fragile.</p>
<p>From the development trend of technology, there will be more service models that use Internet media to do deeper data mining. Squiring: Zhang Qing QQ: 9365822HTTP: //www.why100000.com ("100,000 Why" Computer Learning Network) http://sogo99.com ("Sogou 99" network portal) Author Blog:</p>
<p>http://blog.9cbs.net/zhangking/</p>
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