Moon: What kind of products have been released at the network of online experts? What adjustments are you wanting to do for previous companies?
Bao Yueqiao: Due to many similar exhibitions, the joints are still in accordance with their own development and scheduled action. At this time, we launched a 3D RPG game introduced from South Korea as a penetration point. In addition, there is a high expectation of Archord, some related screens have also been displayed.
Although some changes have not yet been able to reflect on this exhibition, it is now very intense, and we will definitely make adjustments to the product. Just our adjusted starting point is not for different user groups, such as QQ users generally relatively young, we launch a batch of young products to attract their users. The Lianzhong World has its own complete community image, we have to do it into the community in the community. From the actual situation, the interactivity between the joint users is lacking. So, we will not only intend to increase investment in existing products and new products, but also decided in product quality and quality of service, and pay attention to developing products to improve user interactivity.
Moon: What do you think about the exchange platform such as the Internet Expo?
Bao Yue Bridge: I have been in Beijing in 1993. At that time, there were two most important computer exhibitions in Beijing, one in spring, one in autumn. My earliest product is displayed at the two meeting, standing at the door, the effect is very good, the sales have a significant increase in sales after the show.
Now the development speed of the network can not be described in the "day new month", and there are many online information. From the perspective of end users, it may feel more atmosphere on the exhibition of the Internet Expo, not to understand new products, new technologies. Because new products and new technologies can see on the professional website for the first time, there is more detailed information on the official homepage of these companies.
In fact, the flat media will also face such problems. For example, the previous "Computer World News", each place will be booked, and everyone can see very serious, including advertising. At that time, an advertisement was not big, I have already played a 1/8 version of small advertisements on it, and the effect lasted for two years. Two years later, someone took the newspaper to find me.
This kind of influence is undoubtedly weakened by the Internet. In this case, if the exhibition or planar media cannot attract users with a new angle, it is difficult to get the same brilliant results as before.
Nowadays, there are many exhibitors, there are many exchanges between peers and peers, but the distance between the end users is far away. I really hope that I will have a chance to see the scene of the show like the red fire, that kind of scene is excited.
Moon: The famous chess community is basically acquired by online game manufacturers, making an important link on the online game product chain. The Lianzhong World always makes an article around the chess platform, have you considered expanding its own product route?
Bao Yue Bridge: This is sure. In fact, from the process of development of the Internet, users' demand has been in constant changes. The earliest people like to come into the chat room, later there is BBS, IM software, online games, with the popularity of the Internet, the user base is getting bigger and bigger. In addition to the chess game, in addition to continuing to dig the traditional excellent game, we will also capture some new games that have just been popular and fun. In addition, we are trying to develop more old and unhappy leisure products.
It is said that the brand of the Lianzhong World is extended to a large multiplayer online interactive game, we have long been considering this issue. Shanda acquires, began to get involved in chess fields; Tencent is doing game center, and is also transferred from IM software to the chess area. Why can't the Crossow can transfer from chess fields to other games? But we want to seize a suitable opportunity, because this industry is very risky, grab a good product, and a good time is crucial.
Moon: Now there are two major multi-human roles in the online game market, two products, MMORPGs and casual games, which one do you think is the development potential? Bao Yue Bridge: From the potential, the potential of the joint mode is more powerful. This is not my self-blown, and it is actually a significant advantage and defect.
First talk about mmorpg. The production time of such games is relatively late, and it should now be a boom or peak period. Its audience has certain limitations, most of which focuses on students and relatively young people. Therefore, it and the chess game is not a direct conflict. In the process of rapid growth in China's Internet users, they promote each other and develop together. Today, a non-network user develops a non-network user as "legend", and he will become a user of the joint tomorrow, and vice versa. This is a truthful film when I like to watch cartoon and I like to watch more mature films.
So why did the Lianzhong have more potential? Because large MMORPG games can have huge income in a short time, it is very different from the user's appeal to the user's feelings and chess games. Many people playing chess games are truly in order to consume time, if they have to pay for such a behavior, they are not happy. Mmorpg is different, the player is in the whole body, this time you don't hesitate to do anything, it is like this for those who are particularly fascinating. But the life cycle of such products is quite short. Playing mmorpg can achieve a sense of accomplishment as long as it takes enough time to get the level and equipment of others. The game content is always at all, unless the continuous update and development of information may extend the life of the game, even if this is, there will always be better, and the updated game will replace it. Operating companies should constantly find new products, even if they have been picked up to excellent products, users who have the game cannot be cloned to the next game, but also have to re-use.
The chess game is completely different, who can play, but the length of playing is not a certain amount. Why have you always like Go? It is because it is never possible to upgrade, today's next all night, there is no goal tomorrow. The life of the game after the single game clearance is over, and the online game will lose the upgrade power, but do you? Even if you pay for life, you may not have the level of amateur four sections. The playability of the chess game is not talking to a beautiful picture, but it is entirely based on its connotation and rules. From this perspective, I think the development potential of the joints is very huge.
The grand acquisition of the border is obviously considered in this regard. It also hopes that chess websites such as Bianfeng can attract a large number of stable user groups and help themselves to promote other games. Online games will eventually become "you have me, I have you in me". Just like you first asked if I would enter other fields, it is impossible to enter other fields. The result of market competition is that others have entered your field, and they can only sit in the extension. I think the future is not necessarily which final monopolies, most of which are more coexistence, honor and disgrace.
The real online game competition can be said to have just begun. We did not encounter real competitors, so the development of the joints of the group is relatively slow. Only competition can access a company, only those who dare to compete can ban the toss of greater winds. The pressure of the large environment will prompt each company to work harder, whether it is enhanced internal management or improves product service quality.
Moon: We all know that Wei Shizhi has developed an online system to Magic, which has achieved quite rich profits. The combination of chess and large games should be an innovative idea. What is the experience of product innovation?
Bao Yue Bridge: Innovation Spirit is indispensable to any company. Just now, we can't play cards for playing cards, play chess, and play chess, the world is a true virtual community, and there are many work. In the past, many of us were simply ported to the PC platform to the PC platform, and one of the goals of our efforts now make these games more fun. 4 people in life play cards together, except for the trouble, there are very few things. Now we have gradually discovered that this game itself can become more interesting in the rules. Because the card is no longer just a picture, we can join a lot of things. Moon: Mobile games have received much attention recently, and what development plans in Lianzhong in this area?
Bao Yueqiao: China Mobile launched a movement software, you can do it when you make your mobile phone. They chose three companies to provide content, we are one of them. From two years ago, we have been committed to the development of wireless games. Of course, our main energy is to focus on their own games, not only suitable for PC, but also suitable for mobile phones. What we do now is to allow mobile users and PC users to compete. For example, I have 1000 points in the account when I use the PC. The information displayed by the mobile phone to log in this account is still 1000 points. I can also play with other users who are not logged in with my mobile phone. This model is currently designed to be a place where users are not very convenient. We are continuing to improve and make users simply, interesting.
Moon: Talking about the problem of chance of leisure games, what do you think can make players pay for the game's additional value for the game?
Bao Yue Bridge: I am asking yourself every day. It does not have a standard answer, only relying on yourself.
The charge cannot be forced, must be a user's wish. So first we have to increase service content and improve service quality. Not all of the content provided will generate users, which requires constant negation and attempts, with a process of exploiting.
Second, it needs to gradually cultivate user payment awareness. Chess platform like Lianzhong is definitely valuable. In the past, when there was no network, the cost of going to Go is very large, the offer is about people, to find a place, but it is not expected to be under every day. The Internet created my words that were impossible to achieve, and also gave the corresponding value of the platform to make this myth. Valuable thing users are not necessarily willing to pay, online news is valuable, and free email is of course valuable, but everyone is free, no one can receive money. This is related to the changes in the large environment. Now there is a lot of users with the charged mailbox, and the price is cheap and the service is guaranteed.
In addition, the toll channel has not been smooth. Although the channels have developed very quickly, it is far from achieving the convenience of the Internet requirements. However, with the advancement of technology, this is just a time morning and evening.
Finally, there is no need to pinned the income in a platform in the world. I remember that when the Internet foam is flooding at the end of the last century, everyone is passionate about participating in the circle. Later, many people began to reflect on the bubble, and the circle is not one of the culprits of the bubble. Now let's look back, the circle is not wrong. Nowadays, there is a better company, such as the 3drord of the 3drord, and the company that has been circled to a place. It is difficult to develop. First attracted a huge user group, even if there is no good idea to make users spend, but the user is still there, you can try a program, and there is an income. Lianzhong is also in this process, we hope more free users join, even if they don't pay, free users, the more members, because members are shifted from free users. If we have a good solution, these users may become potential consumer users. In particular, many users on the joint platform are white-collar workers. The key consumption is huge, and the key is that there is no product and service that gives him consumption urge. Moon: Do you think the responsibility of the purification game environment is mainly in the manufacturer or a player?
Bao Yue Bridge: The present society is getting more complicated, from the world's scope, there are many terrorists, the whole world is like a game world. We should look at this issue from two aspects.
From the player's point of view, it is not simply a game, and the Internet pulls people's distance very close. In the whole society, people were relatively independent. It is a familiar family, friend, colleague to form a small group. Many problems are limited to such a range, and there are few opportunities for conflicts. The Internet pulls people around the world to a place, such as BBS, any small matter may cause an uproar, people are easy to promote each other. It turns out that there is a chat room when the Lianzhong game hall landed. Whenever our system has not logged in, there will be many players to break in the chat room. Later, we had to delete the chat room, and the players who could not be able to try again, blame alone, but there will be no such group effect, and the rumor.
The Internet exposes many ugly weaknesses in human nature. During the development of Lianzhong, we have been talking to a variety of quail molecules, and it is a matter of criminals. These people use various vulnerabilities on the Internet to adopt various means and illegally obtain benefits. One such person will affect the psychological balance of many people, eventually leading to the spread of cheating or Lai Pei. We hope to guide the players in a good direction through the improvement of technology or service, but the actual situation is not enough to go far based on our efforts. The purification of the game environment is very difficult.
So establish a sound network legal system, such as the real name system, is not going to slow. A few days ago, I saw a liar in our chat room. He continued to tell others, you won the award, please click this link to receive the prize. The link is a very similar address with our official website, the page inside is exactly the same. I have to lose the user's password, and I am stolen. If there is such a liar after the banking platform? There is always someone who is acting, if it is not hit by legal means, because of its huge benefits, there is no way to stop.
From a vendor's point of view, the content of the game is healthy, whether it meets the requirements of the country, or is better to be monitored. This has to mention the role of government-related departments. It is undeniable that the development potential of this industry is very large, and it can produce amazing profits. The national investment is to support it. It is best to stand in a highly considered high-ranking of industrial and benign development, rather than setting a threshold, let enterprises pay money, and true content may not have carefully reviewed. It does not meet the requirements, and other companies will not take risks after processing, and the government's prestige is still very high. Moon: What kind of project is the CEG working with the General Administration of Sports General Administration?
Bao Yueqiao: Electronic Athletics is the 99th sports event in the country, and our cooperation is mainly in the casual chess. We have also held a lot of games, but this is the first to get the government acknowledge and support. In the world, everyone has a desire of competition. This CEG leisure competition has been involved in the first phase. The Internet completely subverts the boring mode of the game through the TV to watch the game, regardless of the level, everyone can join the competition. We even considering the 2008 Olympic Games, we also develop some game projects related to the Olympic Games, fully reflecting the Sports Spirit of the Olympics "important in participation".
CEG This project reflects the attitude of the country to online games. In such a attitude, the chess and other types of games will be developed towards good direction. We were selected as a cooperation object. Perhaps the next selection is other companies, this project itself has a significance of its significance over its promotion of the association, or competitive game.
Moon: After working with NHN strategies, have you planning a traditional chess and card to South Korea? What resources have been introduced from them?
Bao Yue Bridge: NHN Group has a complete system, we want to integrate these contents and existing resources to integrate the user. At present, the main project is not coming in.
Products like a bridge, South Korea also played, but related products are still blank, so it is easier to be accepted by users. The rest of the traditional chess, it is estimated that there is no relevant cultural soil, it is difficult to root the sprout.
