Li Shuo published on August 06, 2004
In 2003, it creating more than 100 million. It claims that 2 years will pay 1 million daily, and March is integrated into 82 million kilograms ... A series of numbers indicate that Ma Yun and Alibaba have become a model of B2B. At the same time, there are more and more mysters that are shrouded in these two savvy businessmen. On the one hand, Ma Yun claims that Alibaba can't spend a big money, but also financing 82 million, the top 52 million dilution equity is unpractored; and the media reports on Alibaba, and some call 2003 Realization annual income of 1 million yuan, some said that its average annual income in 2003 is 1 million yuan, such as such a thing. My attention to Alibaba is also from the data suspected cloud. Of course, the fungus has already heard of it, but I started to have no confidence in Alibaba's model, so I didn't pay attention, this website developed to this day, I think it is almost almost dead. Summarized five points, enough to let Alibaba killed, with everyone to reward:
Watch 1: Big companies will not participate in this game.
Big companies will choose to build their own information publishing platforms and supply chain systems, and large enterprises have a fixed supplier and information channel. Ma Yun also said: "Our routine is based on small businesses ... There is not much money in the world, and the largest number of companies account for about 10% of the total number of companies." Although only 10%, this 10 % Of the energy is huge, no need to say more. Moreover, with the development of economic integration and information technology, multinational giants continue to incorporate the acquisition and mergers into the unified purchase and purchase management of their globalization. Alibaba can insert a small place to be less and less, I am afraid it can only be a gangster. Everyone can imagine that if the GE has released a $ 100 million purchase information, how much trouble will GE, but there are several suppliers that can really meet the requirements?
Watching 2: Any capable business, tends to build its own information release platform.
Big companies do not participate in this game, will not affect Ali's profit confidence, after all, the whole country's small business is so much! But how many faithful small companies can Ali? The importance of information flow has been agreed with companies from all walks of life. Without any enterprise, it is extremely dangerous, which is extremely dangerous, which is extremely dangerous, which is extremely dangerous, and meets the needs of enterprises. Most of the capable SME will choose to make the platform development to third parties, or buy them directly, in short, there must be their own platform. Typical examples are corporate websites, based on this, can also be inferred that all online self-service station services are difficult to have long-term faithful customers. Disperse information platform search engine, the future is a substitute for centralized information platforms. Moreover, small businesses are always growing, and some small companies have made big companies, and it is over with Alibaba's honeymoon. In fact, it is not difficult to investigate that 80% of the company in Alibaba is in a serious vulnerable small businesses. Maybe there is a black horse, but Alibaba has any fence to circle it?
Look at the three: Google's rise in the search engine enterprise, the rise of Alibaba will be a fatal blow. (Overweight points, directly attack Alibaba mode)
There are many ways to make a family in the Internet industry, Google is technically, grand is, 3721 is creative ... Alibaba is ... Sales? Still hype? Regardless of the technology of Alibaba, it is already flooding online with its identical procedures in the application and appearance, and a site similar to Alibaba can be built in 2 minutes. Ma Yun said, "Alibaba is famous international, 诀窍 no, one is no money, I don't know how to understand technology!" Close to "," I can use, 80% of customers can use ". There must be a sense of this, although the technical elite does not necessarily make big money, but several IT riches that make big money are both technical. Now Google's two technical genius efforts are showing people that by search engine optimization, the dispersed information can instantly become organized. Although I can't do it now, maybe soon, the company can easily grasp the supply and demand information you need, it is convenient, cheap, information unbound, will fundamentally subvert the information to one place Information search mode for finding. The entire world has become a super body, and there is no need to have any concepts such as "Center", "Maximum". Alibaba will be replaced by the search engine from a simple information supply and demand perspective. Fortunately, business activities are not only in simple supply, Alibaba must vigorously emphasize and solve the problem that the search engine cannot solve. Use the merchant community to strengthen business communication, use integrity to solve integrity issues, are important chess pieces in Alibaba. Ma Yun seems to look very well of Amazon this type of B
2C mode, so he hits the creation of C2C Taobao, in fact, this is very obvious that Alibaba's strategy is transferred, and it is quite sharp to see Ma Yun's eyes.
Watching point 4: Interpret Alibaba's core competitiveness, popularity to Alibaba's role?
Internet companies are all eating, popular is one of the core competitiveness of most Internet companies, Alibaba is no exception. But what is the popularity? The methods and means of snapping popularity are the largest core competitiveness of Internet companies.
The so-called life person, as long as the mode is correct, the popularity gathers to a certain stage will burst into huge self-growth, such as Tencent QQ, such as winger games, users are geometric level growth is not from huge advertisements or sales investments, many users Just like being attracted by magnets, it is automatic voluntary joining, it is the already popular. The Internet companies do this, as a result of cultivation, this time is coming to the core competitiveness.
Can Alibaba? Alibaba is like a wolf salesman, I have long known. I really want to know how Ma Yun is training them, and there have been no more than enough insurance. It doesn't matter what the incentive mechanism of Ali is not very much, but guess is a "brainwashing, devil training. This is not the characteristics of an Internet enterprise. Through almost forced sales, many companies have joined Alibaba. I can only say that this practice is worthy of death, for a long time, for a long time, for the establishment of word of mouth - people are popular, there is no benefit, the empire collapsed only in Day.
Take the sales as a core competitiveness, and another core competitiveness is to make a show. Ma Yun is extremely high in the central station, frequently participating in various forums, discussions, chambers, spare no effort to speculate on the concept of "online business", and manipulate all kinds of exhibitions, speculation Taobao ... There is a detail, I don't know if you pay attention to: Ali Barba has recruits jobs in the absolute challenge of CCTV. Afterwards, I visited Ma Yun, Ma Yun said: "In fact, I think this kind of recruit is not available, but now this *** (name has been forgotten) all aspects can be recognized by colleagues and leaders ..." This is the case, knowing that it is not a good talent, but I have to come to a "strong man", and the heart of the show is clear. In addition, the company's various types of data, Alibaba is not a listed company, financial data confidentiality, 98% of data information from Ma Yunkou, data mystery, I can't see it. This is the core competitiveness, how do I think Alibaba is not as good as Amway?
Watching some five: What did the customer have got from Alibaba?
Registered capital 100,000 companies, was worth 4-100,000 / year; a year could not do a legitimate business, but also be deceived; the information released is not found ... This kind of major problem, many friends are for me. Live. And in the customer service forum in Alibaba, a lot of questions can't get a reply. What is Alibaba's service?
Accessing Alibaba's website, first let you apply for integrity, the website is good to use, you will make you 1200 first. God, I have to first try first, decide if I don't buy it? The real e-commerce platform is not in advance, which is the transaction between enterprises and enterprises. A certain commission is charged. Ali, you are B2B or a marriage introduction.
If the marriage introduction, if you provide false information, you have to be responsible. What did your customers are deceived?
Product sales, upgrade, revised, always give guidance, but your salesperson just want to complete sales.
Does your product and service have a guarantee, how much can you promote the transaction of our customers? Customers want to return to complaints can't find a reason.
Ali, how many customers do you have? According to your advertisement, 3 million yuan of turnover, only 333 yuan per person? But a honesty will receive thousands of yuan.
Alibaba, are you forty stolen?
Other points?
Is Ma Yun and Alibaba really a place? Of course, but I have already drilled into death, this is the inevitable thing. A keen horses, maybe a few years ago. However, this doesn't matter, it is said that Ma Yun now only accounts for 5% of Alibaba, and Alibaba will gradually fade out the vision of Ma Yun. Ma Yun rely on Alibaba to shape a personal charm, Ali has accumulated a huge number of popularity and considerable popularity, making an important step in online business integrity solutions (this is probably Ali's most precious resources), and the merchant community also Dragon is loud (but as a speaker's tone, the gunman is numerous!), Start to develop its own technical search engine (it is late) ... The most important thing is that although there is no listing, it has been sought after by venture capital, there is These Money, Ma Yun can turn into the clouds into other fields, Alibaba can have the emperor to the emperor, the years, the current Alibaba, there are search engines, industry portals, these chasing troops, but there is no blockade ~~ venture capital pair He opened the door, so the days were still quite sweet.
