Discuss the establishment of shopping carts and favorites from consumption types

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Discuss the establishment of shopping carts and favorites from consumption types

Author: abin Time: 2004.10.14 Source:

http://blog.9cbs.net/abinstudio

As the network is constantly popular, more and more people start online, and there will be certain changes based on traditional consumption patterns. Traditional consumption models have regional, and people buy books in a county city basically bought in the local bookstore, and few parts have been purchased through postal exchange because they can't buy the books needed. Early Betasman is the best example. But the emergence of the network, e-commerce has changed the traditional shopping manner, the most important thing is to break the regionality, and a Xinjiang XX Corps can pass

Www.dangdang.com Order your own books, and the price is much cheap than local.

The above convenience has been accepted. It is to be said to be the type of customer consumption, which is the classification of the consumer group of e-commerce, then leads to the problem that needs attention when building a website:

Customer classification:

Mushing consumer customer

Careful consumer customer

A suggestion has an e-commerce website with a sales costume:

A customer has a tendency, but there is no goal, just want to turn on the network, because of your propaganda or some other reasons, she enters your website, because she has a favorite clothes on the website, she decided Buying, the first action is "put in the shopping cart", two problems will appear at this time, one is "Sorry, please register as our member ...", the other is "the product has been put into the shopping cart, is it Checkout? "In the face of two situations, customers are likely to give up the first, because the current network needs to be registered everywhere, she is already tired. Furthermore, she quits, dispel this time. An impulsive consumer customer ends the impulse. The second case is better, because this is more in line with the routine shopping rules, compared to usual life, if you go to "good" supermarket to buy daily necessities, when you take a piece of laundry powder, "Good" will call you first Registration becomes a member to shop. The second suggests do not mean that there is no need to fill in the relevant information, such as at least one: consignee address and contact number, etc. Instead, put these steps in the final checkout is submitted.

There is another customer to your website. This customer can search for some item directly from the search engine to your website. She is a purpose, and she may have a lot of such goods in other websites. With the price, she doesn't want to buy it immediately, because she still wants to see if there is better or cheaper, but she is finally wanted to buy, this is a cautious consumer customer. Because of her care, she may wish to temporarily save the information of this product, or further, she hopes that the price change of this item can inform her in time, so we need to build a favorites for this customer and build Mail notification system (assuming customer subscribes to this service). If you ask the customer to register, it may not be anything, because their purpose is to buy a cheap and affordable product, fill in some registration information is nothing.

With the above questions, you need to pay attention to the problem when you discuss our website: shopping cart with favorites.

Shopping Cart: Customer used to store tools that are about to buy goods

Favorites: The customer is used to store the goods you want to buy, but not necessarily purchase (such as the price, then buy again).

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