Depart from the starting point, the suffering is difficult, but return to the starting point. This is the greatest troubles facing many entrepreneurial companies. What is the cause of a large number of entrepreneurial enterprises even can't even enter the gate of the profit area? "Scientific Investment" lasted several months, and hundreds of companies in the "Scientific Investment" Entrepreneurship Enterprise Case Libuard in the Entrepreneurial Enterprise Case Library were counted, and the data was obtained in entrepreneurial enterprises, only 23% of the strategy Because it is only 28% because of the implementation reasons, but because there is no way to find a profit model, it is as high as 49%. What is the profit model? There is a story to introduce to you:
A monkey is looking for food around. He saw a fruit tree covered with fruits on the rocks from the gap of a rock. So desperately drilled in the narrow gap in the rock. If the monkey is, the fruit of the rock is the profit of it is eager, what will the monkey do? It chooses that will succeed, and the body has been grinded by rocks. Because of tired and hunger, monkeys are thin. In this way, at day 3, it was very easy to drill past, and eat fruit. After all the fruits on the tree, the monkey is ready to continue to find food, then he discovered that because it is too full, it can't come out again. This poor monkey did not find a profit model, the ending must be very tragic. Because, when it is finally hungry, it is exhausted from the gap of the rock, it is even weak to find new food. In fact, it can choose such a profit model: After you have a hard drill, put the fruit first to the side of the rock, then drill out, look for the next fruit tree while eating; he can also call a small monkey drill Over the gap, send the fruit together to share. Obviously, looking for a profit model, the result will be a hetero.
Enterprise profit model or business model, like the blood vessels of the body. The blood vessel has problems, and the blood pass cannot be smooth, and a person can't live healthy and comfortable. The company is the same, there is no reasonable profit mode or a business model, no matter how big your business is famous, how can you toss, you can do it, it is just a breath. For business operators, this is a painful thing!
Is there any regularity? Have! "Scientific Investment" has passed a large number of cases and visits to many successful entrepreneurs, and found that there is an easy to neglect between corporate strategy and enterprise operations. This rule is the profit model of the company. Look for this mode, and transform according to the company's own situation, enterprises can find their own profit, get rid of the unsolved situation.
Enterprise profit model is a topic that often talks about in the business community and academia in recent years. The so-called profit model is that it is a way to make money, and it is a regular way. It is not the kind of east, the wind of the West, is not a shake. It is such a thing: it can maintain a continuous profit from a longer period of time and bring a continuous profit from enterprises.
How many companies have how much make money, but only the best (not necessarily the biggest) enterprises will talk about mode. The pattern can be grasped because of its regularity, so you can learn, you can follow it. It is like a piece of clay, a semi-finished product, you can transform according to your own situation. "Scientific Investment" adopts a large number of studies to extract the most common 8 profit models of entrepreneurs. Seriously study and study, maybe you can help some entrepreneurs go out of trouble.
Entrepreneurial profit model
Mode security index: ★★★★★
Continuous profit index: ★★★
Innovation ability index: ★★★
Key Reminder: Find the common interests of the large industry or large enterprises, actively alliance, transform powerful competitors into dependengis, borrow boats, borrowed high to achieve the first goal of striving for profits and make companies grow rapidly. Wenzhou Linhai, is said that Wenzhou people are extremely familiar with fish. In the sea, sharks are a very fierce guy, very bad, many fish are their attack targets, but there is a small fish to swim with sharks, sharks are not doing it, and they are opposite to it. It is a fish. The freewoming of fish is to attach to sharks, where is the shark get it? When the shark is hunting, it follows some of the disabled, while it is also because it also drives the drone on the body, so the shark is not only disgusted, but it is very grateful. Because there is shark's protection, the situation is very safe, no fish dare to attack it, can attack it. This kind of survival method and philosophy of survival are very discouraged, but it is very effective.
It is based on the natural revelation of this "survival". Smart Wenzhou people have realized a lot of truths, which is that weak people have to survive, not only wisdom, but also effective.
Wenzhou Peak Motorcycle Group is just a small factory that produces motorcycle vehicles. However, the product originally developed by this company has a uniqueness, and its surface anti-corrosion performance exceeds Japanese corporate standards, which fills the domestic gap, which has become an alternative to motorcycle manufacturers to replace Japanese imported originals. The company initially won the products of China's famous motorcycle companies through marketing, and then cooperated with this large enterprise. In 1992, the two sides jointly funded Rui'an established a motorcycle accessories Co., Ltd., with a registered capital of 6 million yuan, and 70% of the deposits, and this company is 30%. Life is designed for this enterprise to produce zero accessories such as motorcycle brakes. This peak has become "fish" attached to "big shark", and the output value has been doubled in several years, and the scale and benefits have been extended more than 10 times before the cooperation of the company.
Subsequently, Peak uses the money to earn, continuously expanded, and the product is hosted by the gate, and the fuel tank ... finally developed into the whole vehicle production. Starting for an alternate, later developed to independent operation, and obtained a motorcycle production license issued by the country. After the timing is mature, Peak is separated from the cooperation with large enterprises, and has become an independent motorcycle vehicle production enterprise, "fish tactics" is successful.
This model is very popular in the long triangles of the machining enterprise, and the Pearl River Delta is very popular. In Guangdong, Guangdong, Jiangsu Kunshan, similar small companies can be seen everywhere. Practice has proved that this is a shortcut that starting to success in a start-up small business, and the risk is small and the probability is high. Similar to the peaks, the final development of "comprehensive", more companies, more, go to the specialization, walk "special, essence" road, such as Jiangsu Jiangyin's Cao Mingfang is a Shanghai FAW specialized production car bumper, even Become "Forbes" China's rich.
The essence of "Fish" is in that large companies have a smooth product circulation channel, with the vast number of customer groups, like a huge fierce shark, and SMEs exist in terms of funds, technology, or talents. There are many innate shortcomings. If SMEs can find the binding point of the big enterprise, form alliances with large companies, they can effectively make up for their own short boards, naturally you can share the profits of large enterprises.
"Fish Tactics" For SMEs, it can be rejected by a high degree of reason. And the method can be varied, for example:
Supporting and OEM production
The era of global economic integration, social division of labor will become more and more fine, and the production and marketing of a commodity is often subdivided into many links, which gives opportunities for supporting producers. Big, complex whole machine - car, motorcycle, household appliances have many supporting manufacturers, even small items such as tables and chairs, cigarettes, liquor, telescope, etc., there are many products that work together, such as Shandong's There are many white wine to use Sichuan roasted pulp. The Qinchi of the year also set off a large wind wave. These supporting manufacturers are like the moonsticks in the moon. Don't be a small set of this role, although the starting point is low, the profit is thin, but the investment is small (many projects often take hundreds of thousands of investment can be operated), so it is appropriate for entrepreneurs that are lack of funds and lack of experience. As long as you do a good job in relationships with the upstream manufacturers, work hard, guarantee quality, then you can use this platform to complete your entrepreneurial transition and dangerous period in less than a long time. It is a more new type of cooperative relationship for brand manufacturers. In order to reduce production costs, or in order to open up new business areas, it is often produced by the products that are trusted by the goods. OEM production is not only popular among multinational companies, but some domestic well-known brands or regional brands also provide an OEM production. That is the sentence: first-class enterprise selling brands, second-class enterprises selling technology, three streams of companies selling products, of course, there are super-flow companies, they sell standards. In the era of such a brand, a brand is established to be a lot of manpower and material investment. But once the brand is established, you can generate a so-called brand effect, the brand itself can be used to make money. Processors are produced by an active, and it is the brand's reputation and consumer recognition. Oil is also divided into two kinds, one is self-produced after an alternate, this is called a borrowing, which needs to be delivered, usually only in the regional market; the other is that after product production, give the original brand all Sales, also known as founders. The former risk is greater than the latter, and the investment is also greater than the latter, but the finals are easier to achieve, generally only in domestic brands, and there are few international brands to use this method, and entrepreneurs can choose.
proxy
Agents are producers' operational extensions, and they have its agents that affect big products. Although the agent is married for others, it is also accumulating the experience for ourselves. Making agents can accompany the capital original accumulation for their own tangible items. At the same time, you can learn marketing knowledge and establish channel networks, which can be described as two. Looking for products for those brands having good reputation or developing potential, is a small profit, a half-time sale. The initial entrepreneur can consider only one store, start from one county or a prefecture city.
However, the big wrist can not over-reliance on the big wrist. The biggest danger of doing agents is to be unloaded by the manufacturer. "Scientific Investment" has reported more, and has a professional analysis, some cases are deep, and readers can refer to. Not only is a small and medium-sized businesses, but some companies have been large, once they are deeply derived, they only rely on "", it is also very dangerous. Like Shenzhen Huawei, a "huge Chinese", which specializes in providing telecom operators to provide optical network, fixed network, mobile network, and value-added business sectors, is one of the main suppliers of China Telecom market. And China Telecom has become a big wrist in the big wrist. With the development of telecommunications, Huawei sales have soared, and sales in 2001 reached 2.25 billion yuan. Huawei does not have a very advanced management means and technology, but it stands on the shoulders of China Telecom's giant, and it is very profound. In recent years, China Telecom has been subjected to demolition, and investment shrinks. Huawei follows it. It is increasingly not good. Ren Zheng did to write "Huawei's winter" and put forward alert to Huawei employees. Under the big tree, it is very dangerous, once the sun is high, it is very dangerous to stand under the big tree, it may be shocked by electric shock, or the wind blows the tree to die. Therefore, the small business is in large enterprises, agents can only attach, but can not rely. It is ishled, soaring rain, it is healthy, and it is a rattan to the tree, leaving the trees, and it will be unstable. When the entrepreneur starts to start business, it is inevitable to pay yourself in people for a while, but it is necessary to lose this period as soon as possible, can't add their own fate to others. Small enterprises in large enterprises, entrepreneurial companies in mature companies, the most ideal state is both operational links, there is a capital linkage relationship, but not being held, not an endless relationship. When the small businesses are still independence, it still needs to have large business self-sovereignty. It is possible to try to hold a large business or mature enterprise. You can receive "Dongfang's unrestrained Western bright The effect is great to improve the health of the enterprise.
Entrepreneurship profit model two professional model
Mode security index: ★★★★★
Continuous profit index: ★★★★★
Innovation ability index: ★★★★
Key Reminder: Specializing means that specializing is a special, that is, as the saying goes, "a strike, eat all over the day." In such a temptation, it is necessary to calm down, and it is not easy to specialize. Otherwise, it will not have a "diversified" in the domestic business community in several years.
Maybe you think that the nail clamp is too "small device", the nail clamp is very small, but you think about it, as long as there is 1/5 Chinese use the nail clamps you produce, how big is your profit? If there are 1/5 of the world use the nail clamps you produced? If such a profit space is still not big, you may wish to think about it, and the normal grade nail profit is indeed limited, but if is the high-end product? If it is a specialized finger repair tool for specializing production?
Liang Boqiang is tightly grasping the main business of the nail pliers. It is stronger on the nail clamp, so he successfully entered the profit area. With the "very small" nail clamp, the San Yale brand has become China's first, the third nail scales of the world, and Liang Boqiang has become a billionaire.
In April 1998, Liang Boqiang reads a story called "said words" from the old newspaper who came to the bag. The article refers to Zhu Ji as an example, and requires light industry enterprises to improve product quality. Develop a speech for new products. He produced a thought: to be a Chinese brand nail clamp.
Soon, he rushed to Guangzhou "555" national nails, but the factory has been discontinued. Later, he went to Tianjin, Beijing, Shanghai and Suzhou's four representative state-owned nail clamps. These factories have all closed. State-owned enterprises will not have a pity, but they also have a market for private enterprises. So, Liang Boqiang began learning technology and locks the target in Korea's famous "777" scorpion clamp. Liang Boqiang has booked 300,000 yuan from South Korea, and then organizes the "777" technology, and then sells the bought nail clamp, the researchers don't understand anything, Liang Boqiang fly to South Korea. Since Liang Boqiang is in front of the identity of China's distributors, the Koreans not only explain in detail, but also take him to the factory. Such Liang Boqiang carefully understands their automation production technology and equipment.
One year, Liang Boqiang flew more than 20 times, and bought more than 10 million yuan. During this time, his researchers have basically learned "777" technology. By doing "777" dealers, he gradually spreads their own sales network, soon, his first batch is "San Ya" The nail clamp of the Lun "brand is fresh.
Liang Boqiang did not hesitate to pay attention to the experts from all directions, and several times to fly to the Shenyang Hardware Testing Center several times. In June 2000, "Saint-Jean" has been awarded the first "nail quality test certificate" issued by the National Hardware Society.
Of course, truly achievement "very small" in China's nail manufacturing expert status, not this paper certificate. Making a brand must increase the added value of the product, Liang Boqiang is on the details of the product and the cultural content of the product, emphasizes the product's personalization and environmental concept. Just a small nail clamp, there were more than 200 varieties. This laid the professional status of "San Yale" in the nail clamp. Liang Boqiang has always been developed in the specialization model. It not only lets "San Yale" becoming a brand name of the world, but the most critical is to make the small nail tongue get huge wealth.
Why can specialization be your profit mode? One of the simplest explanations is because it is fine, so it is deep, and it will improve the threshold. Others are not easy to come in competition, and professional production, their organizational form is simpler, and management is relatively easy. In the marketing method, once the market is open, there is almost no need to have more investment. Another side of the cost reduction is the significant increase in profits. In general, specialized production generally finally form exclusive production, at most, the industry's oligarchy competition, the industry is relatively easy to coordinate, and the industry is more likely to form mutual understanding, which is conducive to maintaining a high industry average profit. This is a closed or semi-closed market, unlike the products on the market, once you see your professionals, everyone flocks, the profits are quickly diluted, the cost is rapidly climbing, the product that can be mapped quickly into a chicken rib Everyone feels inevitable, and I feel that I feel unfortunately.
After calculating, the producer of ordinary products, if its profit is 15%, then a specialized product, its marginal profit can usually reach 60-70%. When a company is specialized in professional production, most costs are used in the development and creative phase of the solution. Once the scheme is established, they can constantly copy, according to their own will, determine a higher market price, because you are the only Or a small number of people who can provide this solution (or product), so the market is fundamentally unable to oppose your high pricing. Another way for specializing production is to quickly drive large-scale, rapidly reduce the average profits of the industry, so that small-scale producers will not be able to compete with you, and don't want to compete with you. Galan is used by this approach.
The method used by Liang Boqiang is to personalize the product. In Germany, Genzhou, Liang Boqiang has seen the best nails in the world, which is the German "Shuangli" nail clamp, but such a company is only produced by an auxiliary product. The main business of "Swing people" is a kitchen supplies. Japan's green clock, Yu Li and other brands are also attached to cartoon products and produce. These well-known nail scales have far more profitability than Liang Boqiang's "very small", but they earn is dependent, which is attached to other products, and the profits produced by other products, but not nail clamps. The profits itself is produced. This is a good production form and is also an effective way of profit, but they are not specialized. Liang Boqiang is specialized, because he only produces a nail clamp, all profits are from the nail clamp. So, what is interested in studying the man's nails, what is the woman's nails, what is the child's nails? What is the nails of the elderly, what is different from the nails and fingernails, and designed for different crowds Sexual product. For example, the nails specifically for the baby, the nail clamp is flat, which is shorter than the adult, so that this design fully considers the characteristics of baby nails to avoid harm to infants due to equipment. Once the product is launched, it becomes a mother of mothers. From the product to the production organization, then to marketing, because the face is the same product, only the shape of the shape, the substance is exactly the same, so the same process can repeatedly reproduce, constantly copy, basically will not increase what new cost . On the contrary, with the deepening of the proficiency of each link, the cost will quietly decline. This is the advantage of specializing production, simple and elegant.
Another source of specializing profits is an expert, not only have research and development experts, but also experts in production and organizational management, marketing experts. Specialized production, repeated process, which is conducive to rapid cultivation of professionals who specialize in one link. The experts mentioned here are different from those of ordinary experts, but this is an expert that can produce and bring profit. In general, this expert employee will bring 10-15% of profits than ordinary employees, which is the unique benefit of specializing production.
Three profit multiplication mode of entrepreneurial profit model
Mode security index: ★★★★
Continuous profit index: ★★★★
Innovation ability index: ★★★★
Key Reminder: Packaging production is made by means of a wide range of image or concepts, which can produce good benefits, which is similar to multiplication. The profit multiplier mode is a powerful profit machine. The key is how you have the correct judgment of the business value of the image or concept of your choice. What you need to find is such a thing, its business value is a positive number, and it is greater than 1, otherwise, this thing is not only meaningless to you, but will cause harm to you.
A few years ago, several Chinese people put out online instant exchange platform ICQ's Chinese version - Oicq (also known as QQ). Then QQ has developed with a rapid speed. The current registered users have exceeded 100 million people, and the number of independently online people reached more than 12 million, alone in China's online instant messaging software market, almost covered all China Netizens. And the cartoon image of QQ - a small-scale little penguin is gradually known and loved by millions of netizens.
At this time, the Guangzhou Dongping Company, which is started with the import and export business, and the prospect of the QQ little penguin image in the commercial field. In December 2000, Tencent, the owner of QQ, signed a seven-year QQ image. Paid use agreement.
Can a penguin bring how much profit space? This is clear that it is clear for Dongli, who has been operating and importing and export. So from the beginning, they already have a clear profit idea. This profit idea or "patent" of the profit model is not a Dongli. Their idea comes from Disney Company that uses cartoon images to get the most profit, just put the pattern, which makes it better to guarantee their success. US Disney is the founder and faithful practitioner of this model. It puts the same image in different ways, rice mouse, Mei, little mermaid and other cartoon images appear in movies, television, books, clothing, backpacks, watches, lunch boxes, and theme parks and stores. Each form has a rich profit for Disney.
Before signing the agreement, Dongli's in-depth investigation has been conducted to QQ users, and it is very powerful to be young people through QQ chat. Therefore, Dongli proposed the "Q human Q life" cartoon fashion life concept, and positioned the derivative product consumption group at 14-26.
Subsequently, Dongli has successively developed 106 series of 106 series of 106 series, about 1000 QQ logo, etc.
If you think that Dongli will invest your own money, produce these products, then you are wrong. Many years of experience in importing business, so that they are very clear from a very popular way of creating profits: image authorization. In fact, the Eastern Dynasties is the first bucket of gold on QQ with this authorization. The so-called authorization production is to grant a certain number of usage costs by charge a certain amount of usage fee. The benefits of manufacturers are the market can quickly open the market through images or brands known to people.
Dongli's acquisition is accumulated in QQ, first authorized a revenue, when the type of product reaches a certain number, in 2001, Dongli's first "Q-Gen" store in Guangzhou is the most prosperous Beijing Road Pedestrian Street opened. The specialty store opened, and the Q fans were strongly sought after. The Japanese business has been more than 100,000 yuan, which exceeded the original "paving Wang" Giordano store in the same street.
There is also a third step in Dongli, that is, the Guangzhou tricks join. Open a store is not the final way of obtaining profits in Dongping. In their plans, the biggest profit will come from the franchise store. To put it bluntly, the store on Guangzhou Beijing Road is only a model store in Dongli, which is the use of a considerable business benefit to potential franchisees. In other words, the store on Guangzhou Beijing Road is just a bait thrown by Dongbai, and their purpose is to catch more fish behind. In just a few months, "Q-Gen" has more than 100 franchisees, all over the country.
A small cartoon image allows the Dongli to taste the sweet time in a very short time, due to the popularity of QQ, the gross profit margin of some QQ products reaches 50%.
In fact, this practice is more popular in the publishing industry, such as "water cooking" series that appears as Cheng Junyi "boiled three countries", with "sending letter to Garcia", "plus The West Asia series, and the "who moved my cheese" series with "who moved my cheese" series, the sold is a concept that has been well known to people, even for people. Several simple texts of cognition. The risk of this model comes from the extensive authorization of the image or concept owner, for some of the difficult-owned image or concepts, such as the above "water", the risk is greater, and its profit multiplication is likely Less than 1, even negative. That is to say, for such image or concepts, you don't have to be better than using it. You don't have to make money, you can use it, you can only wait for money.
The profit margin mode of profit march is very extensive. It can be a cartoon image, which can be a great story, or a valuable information, or a skill, even any other asset, and profitable The way, it is constantly repeating them, uses them, and can also give them different external images, such as the world's most expensive cat - Hello Kitty (Kati Cat), the world's most famous one Dog - Snoopy, the world's most popular Bear - Winnie Pooh (Winnie Poolet) and other cartoon images are the most classic cases of profit multiplier mode. How is the Cartoon image of Katie Cat, Snoopy, and the Cartoon of the Weapon? How do you make companies achieve profits? Careful research is not difficult to see, the use of cartoon images well known to make companies reduce product development or development cost, shorten the time of R & D or development. The most critical point is that most developing have produced any valuable end products that adapt to the market, and this image does not exist. With a wide well known image, it can make the product more quickly into the market, reducing the risk of enterprise, and improving the success rate of enterprises. Easy line is using this profit mode mode to develop rapidly.
This is a shortcut for entrepreneurial success, but there are also various problems. As we say in the earlves, such image or conceptual authorization is generally wide, the product line tends to pull, which requires the following points: First, what are the people who are easy to accept the image or concept? And pay attention to these people's preferences. If the East Liberation of the East Phase is positioned in middle-aged consumers or make a practical rather than fashion products, it is definitely a dead road. Second, due to the flood of homogeneous products or possibly in the future, you need to be extremely personalized, and maintain this personalization. If you have to have a possible way to create a unique, it is difficult to imitate the way. In addition, you can also have a choice, which is to quickly cover the product a finely divided market, do not provide opportunities for later people, but premise is a considerable investment. Third, product production and marketing is carried out by means of a new image or concept, it is already very mature abroad, but for domestic business operators is still a very unfamiliar area. It requires some special talents, and there are some special or unique techniques. If you plan to develop in this regard, then it is best to find some special talents to help you. Fourth, most popular image or concepts belong to fragile products, you need to care for them, try to apply it to products that may threaten their image or concepts.
Entrepreneurial Profit Mode Four Original Product Model
Mode security index: ★★★★★
Continuous profit index: ★★★★★
Innovation ability index: ★★★★
Key Reminder: The original product here refers to products that have a non-general production process, formulation, raw material, core technology, and long-term market demand. In view of the exclusive principles of this model, mastering its business will receive a considerable profit. For example, ancestral secret recipe, new products that have entered difficulty.
An accidental opportunity, and the country encountered an old man who dizzy because of eating poisonous vegetables. In the evening, Yu Dingguo returned to the family and the landlord said the day, the old man told him that his relatives have also died because of the vegetables with pesticides, and died. The old words touched his nerves again. On the evening, the Qing Dingguo spurted an all night, search for information about "pesticide vegetables". As a result, he found that "pesticide vegetables" may result in a "pesticide vegetable" caused by the "pesticide vegetables", "three", "three", and even "three", which may cause "pesticide vegetables" that may cause people acute poisoning or death. Through the genetic hazard (scientific recognition). Through retrieving related materials, he also found that the National Quality Supervision Prevention of Quality Supervision, Inspection and Quarantine shows that the fruits and vegetable spot findings of 23 large and medium-sized cities across the country show that "problem dishes" exceeding 47.5% in the market, nearly half of the country, nearly half of the vegetables are not edible. "Pesticide Vegetables" ... facing the "pesticide vegetables", the public usually take the method "One Washing Two Tripartite", but experts believe that this method is not large. Some people use washing net washing, but the detergent itself is a chemical substance, which has much effect on the human body. I think this is what I can't develop, can I develop a machine that can remove pesticides in vegetables? He thinks this is an opportunity.
The second day of the Qing Dingguo specialized to Xiamen University asked the relevant expert professor, so that the use of ozone technology can take off the residual pesticide in vegetables, but because of the technical resection, there is no company to use it to the civilian instrument. I learned about this information, I am excited.
King Dingguo quickly completed the "fruit and vegetable detoxification machine" program, with a friend in Shenzhen, he found the most authoritative ozone expert Li Zhonghan, the most authoritative ozone expert, and Li Ji Cheng Cheng's business partner, two divisions Cooperation: Li is responsible for product development, organizing production under the brand owned by Qi, and is responsible for sales and promotion.
In April 2002, at the same time as Professor Li, Li Dingguo wishes 500,000 yuan through a friend, and it has established "Xiamen Pepsi Technology Development Co., Ltd. in Xiamen." One month, Professor Li quickly developed the "fruit and vegetable detoxification machine" on the basis of many years of ozone application technology, and successfully passed the product quality identification organized by the National Quality Supervision Prevention. "Fruit and Vegetable Detoxification Machine" takes pure physical principles, do not add any drugs, can strongly remove residual pesticides, fertilizers, non-toxic side effects in 20 minutes, no secondary pollution, no nutritional losses. Through pesticide residue testing instrument, the vegetable residue pesticide removal rate reaches 93-99.23%, which is a machine that actually provides consumers with clean and hygienic "pollution-free" vegetables.
It doesn't mean that you can have a market. The first step in the development of the country is to advertise. After advertising, many people have requested product agents. In order to recover the funds as soon as possible, the people don't refuse. But soon, he found this drawback. Some agents that do not have strength, after distributing a small number of products, reduce the number of purchases or simply stopping the goods. The surface seems to have no loss to both sides, but actually has lost many potential markets, because he could no longer develop other agents, and if this agent If you don't want, then this local market is lost. In the face of this situation, the sales strategy quickly adjusted the sales strategy, only the business of the power and development capabilities made a leading agent, and the strength of strength became a distribution center, and the headquarters assisted to open up the market; for some small operators Introduce "Pepsi-Shi Decoir Detoxification Distribution Center" to provide joining. These methods effectively meet the needs of different levels of investors, but also enabled the country to dig up to the first bucket of gold.
At the time of the development of "fruit and vegetable detoxification machine", the application of ozone technology is still a very unique concept, so his products are also known as high-tech products, which are very honest. At present, with the rapid development of science and technology, some of the life expectancy with original technology products is growing rapidly. Two years ago, very fresh ozone detoxification technology, two years later lost freshness. With the continuous entry of later people, this market is increasingly fierce. The savvy of the customs is that he uses different means to quickly expand the market. Before the arrival of the followers, we earned a lot of profits, and the bag is safe. From the current situation, everyone is looking for opportunities to make money, a favorable product, it is difficult to maintain its "unique". Everyone is looking for its weakness, or cloning, or transforming, so it is the key to the success of this model in high efficiency.
Original product model, in fact, many entrepreneurial companies can vigorously use the model, "Original", the high profit can be brought about by high profits. But the original product mode is not "universal key" to enter the profit area, and it has many limitations:
First, because of the original, it means "no ancient people", so it is often necessary to have a lot of research and development costs and a long research and development time.
Second, because of the original, it means that the market is not high, that is, it means to open the market, and get more money to get more money.
Third, although you may have done a very meticulous survey beforehand, an original product is that it is difficult to measure whether the market will eventually accept it before really enter the market. One of the frequent happened is: You spent a lot of money, spending a lot of strength to take out the product, but the result is not market identity. In this way, all your investment has grown. Therefore, there is a big risk of playing the market with original products.
Fourth, due to the lack of meticulous understanding and cognition of the product, the relevant state departments provide perfect protection for a certain type of original product, producers will face many malicious market competition, this competition often makes it The starter is in trouble.
Protect and extend the life cycle of the original product, extend the profit period:
First, improve patent awareness, and actively seek protection of relevant state departments.
Second, enhance confidential awareness, allowing competitors to have no slogan.
Third, perform a periodic product update, improve the technical threshold, making it difficult for later people to enter.
Fourth, make companies and products more user-friendly and enhance consumers' loyalty.
Fifth, with everyone to eat, in the absence of production capacity or insufficient investment, actively carry out licensed production or technology transfer, so that the product quickly covers the market, does not give later people to take opportunities. This is generally not paying attention to the operator, but it is a very effective way.
