In Beijing Kempinski Hotel, more than 400 people listened to the story about two entrepreneurs, twice with hundreds of millions of dollars prices, successfully sold successfully. The protagonist of the speaker and story is a Chinese science and technology entrepreneur, currently the company's content exchange technical division and general manager Wu Jincheng. In 1995, he created an AR-RIS network company with others. In May 1996, Ar-RIS was acquired by Cascade Communications with $ 140 million. In April 1997, he created a arrow company. In May 2000, the arrow company was acquired with Cisco $ 570 million. In this speech, Wu Jincheng has explained the following interpretation of the entrepreneur he understood. 1. How to find an entrepreneurship model has a soul. Found a company, entrepreneurs must first have an ideal and a certain ideal, and then start with the idea, consider how to form a team, how to develop this company into a complete company, how to foresee the company's development prospects, and determine the company's development direction. 2. How to establish an entrepreneurial target entrepreneur cannot be a target. Making money is an important goal, but it is not the only goal, because entrepreneurship itself should have a concept, the concept will drive a lot of new product creativity and practice impulses. 3. How to develop an entrepreneurial principle When you create a company, you should not always think about it. Otherwise, you will put your attention how to recover, you can't get it back. I haven't made money today, will I make money tomorrow? In the face of very hard work, you will feel unpleasant. For the first time, the expectations of entrepreneurs to make money will be relatively high, and the second job will not be like this. But every business needs to be supported with enthusiasm. 4. How to plan an entrepreneurship This is a loop process. First of all, where do you want to see where creative? How can I have this idea? How to find funds? What is your relationship with the investor? How to deal with this relationship? How to organize a team? How to do the product market marketing? This product is over, will you still want to do it? This is the beginning. 5. When creating entrepreneurial conditions, don't have a very significant invention, what is important is what you do, will it succeed in the market? Then consider how fast the market needs? What is your ability? Your team is good? Is there enough funds? Finally, combine these. 6. How to determine a large company in the entrepreneurial period, at least three years five years can you make it, because the time is too long, so the risk is also big. Because the market is constantly changing and developing, three years, five years later may have changed significantly, and may differ from your original expectations. Therefore, entrepreneurship is the best in two years, and I want to think that the product is best in two years. 7. How to deal with investors have a lot of entrepreneurs, since it is my entrepreneur, I account for 99% of the company's shares, and investors should be 1%. This idea is wrong to venture capital. I usually think that entrepreneurs and investors preferably each account for half of them. Entrepreneurs go to investment, half of the equity must be handed over to investors, and if more investment will be made, the entrepreneur will be less and less in the company, but this does not mean that you have less money. Because the company's value will get more and higher, how do you have to do it in a short period of time? 8. How to make creative entrepreneurship does not have any mystery, many people can do, it is important that entrepreneurs must have a considerable understanding of the market. Because of a good idea, it does not necessarily value in the market, there is worth something in the market, and it is not necessarily difficult. The key is how the market needs to combine the products you have to do.
