Americans have a proverb: When a knows what you want, the whole world will also make the way. Recently, the industry about senior white-collar workers, college students, is unspeakable, and related policies in coastal in-service entrepreneurship is more regarded as a large marker of the independent entrepreneurial environment. This issue responds from the previous cases from this period from this period to the new "Entrepreneurship" column, in order to find and experience the generation of the era of venture with the reader. Element 1: There is a unique insight or exclusive technology to have a unique insight or unique technology is the key to success, but it is also the most difficult thing to do. Obviously, your unique insights or technology (of course, it is best to have patents) is your advantage, just better if you master Apple McKold, the operating system, then you will master this key. Entrepreneurs Shortz is explained, "If you can put a barrier to block many competitors, you will take your market before you are based on your market, your success is greatly improved." How to find a unique Experience or unique technology? Experts recommend looking for markets: biotechnology, software, and telecommunications in the following areas. Note that there is no cafe. Element 2: Operating, pursuit of perfect Jim Coke, Boston Beer Corporation, I really like to talk about the experience of the students who meet with Harvard University Business School. Cut should tell them to the experience of students as entrepreneurs. Among them, Coke asked these future business management a question: If Coke intends to create his own company, he should do first. The students' amendments are very representative of business students: "Do a market research." "Hire advertising agents." "Find a good public relations company." There is a student tip to say that his classmates answer. The future business leader's suggestion "the most important thing" is to put the center of gravity. " Cock recalled that he was the reaction at the time. "What does this mean?" Cut said that he was very surprised to find that there is no student mentioned that he thinks it is only a significant key thing. Brew a little beer. If you have no unique insights or exclusive technology - even if you have - entrepreneurs recommend only operations properly, they can have a victory coupon. In this regard, Michael Dell explained more detailed: even if you have a patent of some product, you can't guarantee your future. The real competition leader is those who operate properly: the key to enterprises does not depend on a great point or patent, but depends on the operation and improvement of a certain strategy. Look at Disney, Wal-Mart and Coca Coca, you will understand the strategy - in fact it is not so complicated. Their business strategy is not deep, but there are not several companies to copy their success. The reason for this difference is that those successful companies have provided some kind of product or provide some kind of service, strive to master the competition in the same industry, know each other, then do better, thus winning yourself in the competition. Another aspect of operating is not only doing big things, but also pays attention to small things. Dell said that he is from this week's customer's defense at the beginning of the week. "If you often participate in this meeting, you will not pay attention to a tendency: all complaints are complaining that some very small things to come to the company ', such as whether the power cord enters the box, whether the box is easy to open, Whether we will deliver goods like a guarantee. We began to realize that customers don't seem to care about what we think is, such as product characteristics, popular technology applied - perhaps these 'big Things' are very satisfied. We have surprised to find our customers, the little things are big things. "Dell believes that the key to the operation is the high low of you expect. You must set up a difficult goal for yourself and your employees. He wrote like this, "When I envisaged the right to defeat your competitors, I want to think about my main advantage, then fully mobilize it." Elements 3: Rushing in front of the competition for the earlie ice hockey star Coriski, talk His success is said that success is not the ability to slip in the direction of the ice hockey, but is always slipping to the ice hockey.
If you use it for enterprises, you have the key to success. So how do you determine your business's foothold? Michael Dell recommends that you consider "Change of customers' purchase habits. There are technical, existing and potential competition, and the most important, your business and your competitors are doing, how do you? It can do it differently. Elements 4: Play the weak, this sentence is blush, because the expectations are not like a good idea. Be intentionally followed by the giants in your industry, it seems to bring you disasters, which is not. FedEx success (imitation US post, etc.) Bronson explained that the benefits of imitation of a famous big company (such as Coca-Cola) is that these large companies often have eaten too much, too self-righteous, and thus often hit. For this kind of company, you can use its disadvantages and use its advantages. Jim Bax Dell said that he is learning from the creation of federal express: small businesses have their advantages when competing with famous large companies. For example, "the big business wants to be a big step. Their employees are more conservative, not good at accepting challenges. And they have too many things to do, be worried." Entrepreneurs revealed that there is a competition with big companies. Two secrets: First, use your small and flexible characteristics, "Shun quickly, sneak attack, playing it before the opponent to understand, do not let them have a breather," Tharmate Turner is so describing this "This is the only way to be a valid method, but also the magic weapon with small winning big. Don't be discouraged. Don't be afraid because you are weak, there is no chance to stop. The rabbit may escape the palm of the fox, but more wins It is the back of the bow, and then jump out to make a more powerful anti-fall. "Second, avoid the head of the head. Your strategy should use your own advantages to compete with big companies in the same field, not hard. With Bax Dell, it is "Revelation from the battle of bear and crocodile: their battle results depend on their battlefield - is land or water." For example, if you are a small retailer, you want to compete with the supermarket giant Wal-Mart, then you better avoid fighting with big companies. Sam? Walton said: "I suggest that these small shops do what I have been doing and proud: contact customers directly. Let your customers know how gratitude you are, personally collect money. Direct contact between people is very important to these stores - it is the big store like Wal-Mart who wants to do anything, "Element 5: Variable disadvantages to avoid the front conflict The statement is that it is an increase in disadvantage. Michael Dell has used this strategy in the mid-1980s: "From the beginning, we aimed at a huge opportunity for the after-sales service that our competitors did not see, and then we used this as a company. At the initial goal. In 1986, we implemented the first service project - home repair computer. If your computer has a problem, no matter what you are in the company, at home or hotel, we will serve the service. We will be in the second The working day was arrived on the same day. Later, Dell also provided timely delivery within 4 hours or even 2 hours. Suddenly, our competitors' service is somewhat outdated, and it is too slow. Even now, if you take a computer To the dealer's service center maintenance, repair time can reach two weeks long - the second working day is not too long. Even so, you can't guarantee that the computer is completely repaired. We account for a clear advantage. This, we The initial disadvantage of the computer industry has become a huge advantage. "Element 6: For others - must have the last founder of the company - must have a love - it sounds surprising. But this is some elements of our entrepreneurs.
