(2004.10.10) From: IT Times
From an angry Sanders to the bleak Guo Kezun, from the fairy child to Huaxion 's battle. In the past 33 years, AMD has struggled to raise the weapons in his hand, and a few times, the sad AMD is destined to survive in Intel's shadows? It is an accidental opportunity to let AMD have seen the hope of changing fate, and the competitors actively send the door. Can I find Intel's life in China, AMD's sorrow and tenacity?
Intel and AMD Century Sorrow
10 years, 5 billion US dollars, Andron processor let Intel stepping on the sky, falling on the most confused strategic fans in the history of development. The Intel of the muzzle aligned RISC was finally copied by AMD with "Dragon". In August 2004, Intel "Plagiarism" AMD launched a new to 64-bit new to strong processor. Intel began to give up the company's technology route, and the euphemistically accepted the fate of Anteng's temporary failure ...
September 23, 2004, Beijing, Beijing International Club, Chairman and CEO of the AMD Board, Dr. Ruiez visited China's special press conference.
After donation to China, the lessons of Ruiez not only allowed the dignified scene atmosphere to be greatly relaxed, but also fully demonstrate that he has been a good mood recently. Ruisz will symbolize the AMD Greater China (including mainland China, Hong Kong and Taiwan), delivered to AMD China President Guo Kezun's behavior, no indicating his determination and confidence in the Chinese market. Guo also rose the President of AMD, and General Manager of China.
Although AMD China still lowered the trip to Roujz, but from the trip arrangement, people can imagine that he is willing to be in China's meeting, and when meeting with Chinese officials. Great wind. Perhaps the memory of AMD and Intel's tears in 33 years is getting more and more indifferent.
End of an era
In fact, with Intel War for 33 years, AMD has never turned over. In China, Intel's strong and AMD's dairy can be optimally verified from two scenarios: One is the music of July 9, 2002, "The Source of Anteng Shengshi Enterprise" Concert, one is During December 9, 2003, Ruiez's desolate and rushing in a hurry. The former is the "Anteng Shengshi" illusion of Intel's "Anteng Shengshi" in the domestic enterprise, and the latter is an AMD to establish a loss of the Chinese company.
On June 29, 2002, there was a message on the Internet of the server manufacturer on the Internet to launch antenan 2 server, claiming to be the first to release the world's first Anteng 2 products. At this point, Intel officially promoted Andton 2 processors for 10 days. According to the practice of the industry, Intel issues new products before, OEM manufacturers released the product. The wave of trends caused the vibration of the entire industry and the anger of competitors, and the major websites have filed from the trend: no chickens come to eggs? Intel is also dissatisfied.
On July 9, the same year, the wave, Lenovo, Fang Zheng, Baode, and more than 100 famous high-tech enterprises in the country, Dynasty, Jia Intel officially went to China. Almost all domestic and foreign server vendors have said that it is necessary to launch antenan 2 server product. It is a big trip to be happy. "Anteng Shengshi" seems to be from the day.
This is definitely an era of Intel's one-handed sky, everyone is glorious with Intel. It can make AMD is still behind.
In March 2003, AMD high-profile released 64-bit dragon processor, at this product launch of AMD to export AMD more than 30 years, no Chinese government officials arrived, purple light, summer new, and Shuguang and other partners were also absent. - No domestic manufacturer is willing to stand up with AMD.
On December of December 2003, AMD started to send a message to the media in Beijing: AMD Global CEO Ruiez will announce the establishment of AMD Chinese company on the 9th. But at the conference after a week, the reporters saw a double eyebrow lock tired old man, and Ruiez did not announce AMD Chinese company to be established, and even looked did not mention it. . Ruietz, Ruiet did not expect AMD China's plan to surprise, which is a heavy blow to him. The original 3 hour conference was reduced to 1 and a half hours. This is too loving, but also disappoints the extreme. On May 19, 2004, when AMD Chinese company was really established, this old man refused to come to China. Destiny conversion
Different openings bring Intel and AMD to two two destiny. Fortunately, this situation is not fixed, but in turn over time, Intel and AMD are "transparent".
In 2004, Intel expected "Anteng Shengshi" finally failed, since the date of the year, And Teng was increasingly criticized and questioned. The historical opportunity has opened a huge joke to Intel.
Perhaps Intel is too anxious, maybe Antan 2 processor is too advanced. Abandoning the X86 architecture Anteng 2 is neither compatible with 32-bit systems that have been widely used, and Intel cannot come out more of the apps that are suitable for the Anteng 2 system - Andron 2 is hanging in the market. Although Intel spends a huge sum of Angang 2, the demand for China users is still inexpensively.
Anteng 2 will be in a long-lasting suffering. On April 22, 2003, AMD launched a downwardly compatible 32-bit 龙 processor.
Two major processors with different technical ideas have begun to exchange in the Chinese market: An Teng gradually be hit into the cold palace, but Dragon has soared. At this time, public opinion is getting depleted and unfavorable, and there is a predicted internationally: "Intel may terminate the research and development of Anteng at the appropriate time in 2005." The British "Financial Times" is called Intel and it works hard. It is better to do it now. Sun is even tuned to say: "We are now, And Teng is in the future. The two are not in the same time and space."
According to statistics released by Sun's website, the sales volume of Ontaro is 10 times the sales of Ontari. Intel's hopes finally hit a crush. Not only that, Yunlong also won IBM and Sun's recognition, even HP companies in the Anteng Contempse, also announced the launch of AMD64-bit servers.
Hewlett-Packard makes Intel mood complicated. On February 27, 2004, Intel CEO Cregg. Berett gave up the Wanteung chip to obtain a widely supported final hope, turn to new to 64-bit new to strong processors. It was originally antenna to open the system against the closed system, because the lack of board vendors and extensive support for application vendors, must have become the second "closed system" in the field of high-end calculations.
In history, every time, when AMD is fully expanding the market share, I will always encounter Intel's large price reduction and powerful blocking, AMD is always a feather. But this time, AMD strive for an exception.
Ruilz's key moments visit China
The progress made in AMD Chinese company in 2004 gave the Ruiez that was joined AMD in April. Therefore, in the last visit of Ru, he announced the official establishment of AMD Greater China. Previously, AMD was only responsible for coordinating in China in China in Hong Kong.
After establishing the Greater China, AMD will achieve the goal of "rooting China" by further integrating the three parts of the company including supporting partners, R & D, manufacturing, localized talents.
Since last year, Shuguang, Fang Zheng, Lenovo and other companies have become AMD partners, so "service partners to help them success" becoming one of the important strategies and main tasks of AMD, AMD will further increase, etc. Many partners' cooperation and expand the market. In addition, AMD has also increased in China in recent years, including establishing and expanding memory, CPU packaging plants, and establishing laboratories in Beijing. Guo said that the future AMD will also strengthen localized production and development strength, form a pattern of research and development in the southern production and northern China. Its localized talent's strategic plan is that the future AMD Greater China's high-level leaders will use China's local talents. It is reported that AMD will carry out major architectural reforms in Greater China in the next few months, re-integrate the resources of the three places, and strive to achieve the localization of AMD. AMD has strengthened its strength in the Chinese market, and the competition of chip vendors has been upgraded to all confrontation and transferred its global competitive hotspot to China.
Guo Kezun: Walking in the dark Intel Forest
From now on, AMD is lifted to life and death, and it is large to maintain the Guo Kezun in the Trithowz in China. Compared with the President of the President of AMD, Guo Kezun, who has been hiding behind the media, is full of temperament. From the date of the last, Guo started to fight for AMD China Jiangshan, from the initial most unfamiliar Jiangxi morning to China's largest computer manufacturer, including dawn, Fang Zheng, Zi Guang, Xia Xin, Hisense and Lenovo, AMD is being Constructing your own forces.
AMD starts to show the mountain water
Guo Kezun and Ruietz have worked in Motorola, because this layer of relationship, Rong Rong AMD, Ruiez, please come to Guo to go to AMD (China). Ruiez once said, "With Intel, we can't touch it hard, but we are smarter than Intel." Guo Kezun led the god of this, and under the guidance of this belief, AMD took the domestic half of the heavyweight PC manufacturer. However, facing Intel's iron hoof, Guo Kezun creates a solid copper wall, or a fragile barrier?
In November 2002, the AMD at the time of Nakuchi attended the Chinese brand computer market. In order to win the battle of "Virgin", Guo Kezun did not hesitate to go to a thousand miles, and the new product launch of the Jiangxi local computer brand - Chenchuang in the name. Therefore, the first time to cooperate with AMD is the intermediate computer, not a year after a year, in hand, summer and purple light.
In terms of summer and purple light, cooperation with AMD is purely high-priced, and there is no "look" Intel. In fact, the strength of the two is not enough to attract Intel's attention. Naturally don't be under Intel's "Golden" radiation, and Intel does not know the new list of summer and purple light; for AMD, these two " "Small Chinese" is not the history of the history of the large-scale entering the Chinese computer market. At this time, AMD is still very far away from the gap in the open Intel China camp.
Intel (China) is a precision instrument, which will not easily make any even less mistakes. For more than ten years, the market offensive and defense system established is not AMD to tear. From the perspective of technical research and development, product update, marketing, channel operation, etc. When the PC industry that has gradually cut, Intel's "Silver Bomb Attack" has become a magic whistle that all PC manufacturers will not.
In this context, Guo Kezun and the entire AMD have done in the Chinese market: Intel Black Forest, which is enough to suffocate, and each step may cause failure.
According to the reporter of this publication, although the Ziku Notebook has been 9 years, but did not take the goods from Intel, and the latest advertisements of Ziwa did not indicate the "Intelinside" logo, which means that the average of 50% of Intel advertisements. The rebate, the advertisement is on the account of Intel directly populated cash to the PC manufacturer. In 2003, the purple light launched 3 notebook products using AMD processors, followed by laptop products of Intel processors. At this point, there is a rumor on the market that violets are forced to withdraw the AMD notebook products. The planned plan of the AMD notebook product is that competitors apply to the ghosts behind them. If the rumor is true, AMD encounters Intel's black hands obviously too early, and Intel is very unexpected to AMD's vigilance.
Summer is more accurately positioned in the competition between AMD and Intel. Although AMD products were selected in the first notebook, Summer New Summer IT Division's IT Division's response to the "IT Age Week" reporter is that Xia Xin and AMD have not so close.
The fact is true. After launching notebooks installed with AMD products, Xia Xin immediately launched products with Intel processors. What is even more embarrassed is that the Summer V3 series notebook just listed actually uses a full US processor.
Dawn brings new hope
AMD's first in the Chinese market is only two partners who do not have a mature strategic cooperation program. After encountering the dawn, AMD has taken an important step in the Chinese market.
Dawn Group from the "Intelinside Fund" and Intel "Market Fund" is the promotion of 64-bit servers in China, and the dawn is the only server manufacturer in mainstream brands. At the moment of the positive server market, the dawn is not eager to find an opportunity for a while, to avoid lying down Dell, HP and IBM's knife, and catch up with the row in front of the association, wave, Fang Zheng and treasure German local server manufacturers. At this time, in March 2003, AMD launched the first 龙 processor.
According to the practice, AMD will send the chip to each major server manufacturer for sample test before publishing this processor. The dawn of identity has a strong interest in the first 64-bit processor chip that can be compatible in history. After testing, the dawn found that AMD's technical performance was excellent, and the dawn saw a longer future. In the second quarter of the year, the dawn began to consider working with AMD and closely with AMD. During the contact process, the dawn found that the US company has been much more powerful than the imagination, and the technical strength is very outstanding.
In the hot iron, Guo Kewele launched Ruisz visited the Dawn high-rise in March 2003. Then, from April to July, both parties communicated in detail in technology and commerce, and finally reached an agreement on the marketing of both parties.
Negotiation is not smooth. A dawn staff revealed to "IT Times Weekly", the focus of the dawn is the focus of interest is how much resources provide to support the dawn, "which contains the price of funds and processors. An interrupt message." According to him, In the first 100 trillion super-computer project of China's first 100 trillion supercomputer, the first 100 trillion supercomputers served as "Red Grid" service, the dawn has a total of 2560 AMD's 龙 processor, "and these processors are not ultra-low The price is purchased, it is free. "
After the "Red Grid" of Dawn, in August 2003, Shuguang officially launched a server product based on the Dragon processor, which is the world's first server vendor that supports the processor. To this end, AMD and dawn jointly develop a detailed market promotion plan, which means AMD began to enter China's corporate calculations. AMD has achieved the first huge victory in China.
AMD revolution has not been successful
Good luck in AMD has not been well continued.
When carrying out the public relations to the same party, Guo Kezun hit the "soft nail". Not only that, but the same party still shows the heartbeat of the Intel camp this year. Tongfang will refuse AMD reasons to "provide long-term support to" whether AMD has sufficient resources. "Tongfang's actions indicate that they do not believe in AMD strength.
In addition to the loyalty of Tongfang, Intel pursue, gave the financial support of Tongfang, and increased its investment in the R & D, product, market, sales and training of Tongfang in 2004. The two sides have been more close, and the relationship is warmed by day, and even transcended Intel's largest partners in China. On June 4th, the same parties unexpectedly launched PIV2.8G computers, the price was only 4999 yuan, and Lenovo can launch the same price after 2 weeks. Obviously, Intel is used intently with the same parties. There is no special price of Intel, and the same party does not dare to have such bold market behavior. With Intel's special, Tongfang tasted a small sweetness in this promotion.
There is also a wave of computers as the same attitude as the same party. The wave of 2000 is still producing an AMD processor-based computer, and the partnership between the two parties is still harmonious.
In the second year, the market situation of the wave of the wave has changed, and the failure of huge investment promotion will push the tide computer to the edge of death. At the end of 2001, the Mango Group merged the wave server and the wave computer, and the wave server has been in the Intel camp, and the wave is completely abandoned with AMD.
A wave of elderly, revealed to "IT Times Weekly". At that time, Intel and Wave Beijing Company reached a LTA partnership based on the strategic cooperation of vendors. According to this partnership, Intel gave the most limited offer on some special models, and also gives a lot of subsidies. The employee summary said: "The relationship with Intel is in addition to business cooperation, and there is also emotional."
It is this application in the education industry to make the wave computer gradually strong in the education industry, and launched the solid foundation of the inversion of the wave of other industries. Therefore, the wave is more than once, and the wave is never selected to use the AMD processor.
Although I have always supported Intel, the "station" of the wave server is still much flexible than the wave computer, because the former is in the industry. The tide server is inevitably wanted to capture greater autonomy.
On May 26, 2004, the wave received Guo Kezun. The wave of representatives came out of the chief scientist who had just returned from overseas. Zhuang, Guo Seconds were originally calculated by the Chinese Academy of Sciences.
According to the reporter of this publication, Guo Kezun visits the wave of Beijing, in which the two sides involved in cooperation between individual projects and fields, especially in the field of high performance calculations.
However, Guo Kezun first left the wave, followed by the back of the Internet, the disclosure of this secret visit action, most of which is very vague, want to say. Industry analysis is that the wave deliberately discloses this information, and its intention is to press this to Intel.
A few months later, it turned out that Guo Kezun's public relations to the wave were returned. The wave group is not a product that is not installed with an AMD processor, but based on Intel's new to strong servers. This server becomes a dead opposite of AMD similar products.
Fight in the DIY market
After the fairy child fell, there were three points, Intel and AMD had a one, although the same decent, Intel was launched with AMD. AMD is a weak, almost all people think that it will be subjected to the Intel.
In addition to Intel's market, the processor market is AMD, and the world's third largest chip manufacturer of Taiwan has a complete CPU R & D and production capacity) process and the United States can almost ignore Even so, the days of AMD are also extremely difficult. As a processor producer, AMD still needs to turn over, in the Chinese market, the large number of household computer markets and the larger industry computer market can't see AMD shadow, and profitable notebook processor The field is basically Intel's "home". On the server market, only dawn is supporting AMD. The DIY market is not enough to achieve AMD against Intel's dreams.
In view of the pressing of Intel's eyesight in the brand computer market, Intel in the DIY market has quietly quiet, but the only reason for AMD is low. This is just the situation that people can see. Before the Digital Digital Digital Intervention AMD Product Distribution, the AMD's channel system was in a chaotic in China, and AMD did not built in mainland China, but Intel has 5 strong distributors, including Yingmi International. And laser. In the DIY market, AMD's parallel, AMD has no channel, and AMD has no channel to obtain the situation from the market. It is more unable to know the needs of users. There is no distribution system, there is no service system, and the internal people of AMD said that it is user Provide services to maintain the image of AMD in DIY users, however, AMD still does not have this force after entering China for many years. Whenever the new product is available, Intel will take the killer, and will encircle the AMD to AMD, while AMD's strategy has to decrease the price, which directly leads to a deficit situation. . Intel's price reduction is usually strategically. Intel uses upgrades and serialized continuous control processor market leadership, the new series of products is more mainly in the improvement of the frequency, but new products are always introduced to the market with higher prices, this part is the main intelral profit. source. And old products become tools for suppressing competitors. By price reduction, the competitors forcing competitors face unprecedented market risks and stress. Different pricing strategies are used on different positioning products to reduce the market competitiveness of AMD. Compared from medium and high-end products, Intel prices are higher. On the low-end product, such as the race and the low-end Pentium series products are different. It can be seen that on the one hand, Intel earns the largest monopoly profit on medium and high-end products, one side to take strategic low-cost sales in the low-end market to combat the opponent. Using a small part of the sacrifice to obtain higher overall profits to achieve the purpose of protecting its monopoly profits. By 2003, Intel accounted for 80% of the market, while AMD only had poor 7%, and the sales of both were more than 10 times more.
But everything has changed with the emergence of K5, K6, K7 and K8. AMD opposite Intel step by step approaching the opponent. And the code of the code, let AMD have seen turning turning. Recently, Ruiez has developed the following objectives for AMD: Strive to reach 10% in the low-end server market at the end of this year; 50%.
Mutual carrying of AMD and Code
Compared with the unintending the public relations OEM vendor, the most proud of AMD is a collaboration with Dangzhou Digital. This cooperation brings AMD to AMD.
In the early struggle of AMD and Intel, because the latter's poor champion, AMD is not in the brand computer market in China, but is in the DIY market. Before working with Dangzhou Digital, the AMD Chinese market is out of control. At that time, AMD was not a Hong Kong company in China. These agents are ordering in Hong Kong to AMD and then distribute them to the Mainland company. Such sales processes make AMD companies in the sales chain of AMDs can't grasp the trend of the China market, and even don't know where their agents don't know, there is no strength and channel to serve the terminal customers. At the same time, AMD's parallel is flooded to the mainland market, and the authenticity of its products is difficult to distinguish.
In 2003, AMD was responsible for Lu Zhong (sound) of China's sales business to find the senior vice president of Digital Digital Digital, expressing the intention of working with the code. The difference was operated in a special business unit after fully exposure to AMD. To this end, Guo Kezun visited the code several times. After the formal cooperation between the two sides, the code immediately conducts channel construction with the idea of the conclusions, and there is a channel system throughout the country, and 500 direct stores are established at all. With a strong appeal, the number of AMD product distributors rapidly increased from 11 in the first quarter to 85 in the third quarter. At the same time, the code has established an 800callcenter system for AMD to provide end customers with after-sales service and product authenticity identification services. According to Li Gang, Li Gang, the doctor's code product manager, since the test of the test, AMD has exceeded 100% of the sales growth rate per quarter. Li Gang issued a Saidi market survey data issued by the reporter, AMD has a share of 13.5% in the 2002 DIY market, and 2003 rose to 23.5%. AMD can achieve this performance, Li Gang believes that the code is not good. So, AMD was grateful to the code. According to the statistics of the internal personnel of the code, Guo Kezun arrived at the gods 4 times. On September 21, 2004, Ruiez personally got a visit to the god code, and then visited the DIY market boom brought by the Science and Trade Electronic Market.
Lenovo incident
It is reported that Yang Yuanqing mentioned Intel in the internal meeting, and in the conference of Lenovo's low-cost computer, Yang Xu performance is the same. However, no one knows what AMD has touched Lenovo. But regardless of the details, Lenovo is truly a chance to give AMD.
Intel's "Golden Yuan" strategy
History pushes AMD to another history. Lenovo Holdings, Guo Kezun represents AMD marriage code, but no one thought that Guo Kezun happened in Lenovo, and Lenovo turned toward Intel's door to AMD, which pushed Guo Kezun to the top of China. It is also the highest peak in the history of AMD. So, at the media reception on September 23, Ruiez's face finally exposed a long-lost smile.
In the early 1990s, Intel needs to support individual PC manufacturers to balance IBM, HP, including global production and market abilities, and prompted them to follow the Intel's product upgrade plan. British sleeves have chosen Lenovo.
From 1994 to 1996, Lenovo's rapid development became the largest computer manufacturer in China, not only defeated many international manufacturers, but also left other local PC brands behind. In 1999, Lenovo is almost equivalent to the sum of other manufacturers to the Purchase of Intel processors. Lenovo has achieved Intel to make a dominant status of domestic PC first brand, and Intel also wrote Moore's law in China's successful writing in China, and Intel controlled the "core" hopping frequency of China's PC industry.
Intel's savvy and power is in its hand to manipulate each manufacturer. Intel's strategic intentions are in the overall situation of the Chinese market, and therefore, Lenovo is just a piece of chess in the Intel China. For more than a decade, Intel has controlled the production and product of various manufacturers, and grasping these OEM manufacturers of the company, and establishing the direct supply of Lenovo, Fang Zheng, Tongfang, TCL, etc. Monopoly system.
Well-known IT reviewers Fang Xingdong disclosed in the book "Challenge Intel", and many domestic PC vendors have never dare to cooperate with other processor manufacturers (including AMD). Fang Xingdong wrote in the article: "The Intel Empire's integration and strategy development and implementation of the precision are not in national institutions. Intel's bundle with the manufacturer in China, providing average fund support, in the market, Propaganda, operations, and even management, etc., domestic manufacturers have been fully infiltrated, and Intel has led the lead. "
The "Intelinside Fund" is not all Intel to control all domestic manufacturers. According to a person engaged in the fund's management, Many of Intel have the right to develop financial support plans to domestic computer manufacturers. For example, a product promotion program developed by a PC manufacturer, if it meets the plan of the Intel Program Department, Intel will support the manufacturer with financial support. He pointed out: "Based on this, domestic manufacturers 'price negotiations rights are weakened in Intel's advertising, sales price returns, and they can only be in the market operation. Intel's attitude affects manufacturers' market share and competition. Relationship. On the other hand, the Intel's behind-the-scenes supported domestic manufacturers to boycotting the competition of multinational companies, and formed a strict monopoly system in China. "In 2004, with Intel's Lenovo's first standing, I made Intel's incredible Things - the large-scale launch of the "round dream" series of computer shocks that have not been developed by the AMD processor.
Endless retaliation
In 2004, it was "Death Year" recognized by the PC industry. In this year, all PC manufacturers in China fell to the lowest point. More and more companies are busy with the unimacted price war, while trying to lobby Intel to provide more favorable processor prices. Intel is never willing to maintain monopoly interests, so it has caused PC sales to climb profits but fell in the market. Even if the Lenovo of the Asia Pacific PC boss is no exception. On June 3, Lenovo Group announced its fiscal year in the Hong Kong Stock Exchange, and its net profit was only 3.5%, and the price of Lenovo stock was falling.
It is understood that Lenovo has had multiple communications with Intel, but Intel insists that he does not want Lenovo to launch low-end products. In the face of the Intel price policy, the Lenovo turned its gaze to the price lower in Dell and domestic manufacturers. Although Lenovo has kept low-key to AMD, the press conference cooperated with AMD is revoked, and repeatedly emphasizes that it is just a cooperation of individual product lines, but it is still in the industry to set off an uproar.
As the largest customer in Intel, Lenovo's championship made Intel lost a chance of Jiangshan. Of course, Lenovo also knows that Betrayed Intel will necessarily suffer, and its means includes suspending the reimbursement fee, the delivery time is postponed and the sales price return point is reduced. And there is indeed rumors in the market that Intel is preparing to disconnect the associated advertisement.
Everything is clear, but Lenovo will directly endanger Intel's Chinese market share and high-priced strategy, and unveil China's PC manufacturers and upstream manufacturers are bare-paying. Not only that, the change in Intel cooperation camps indicate that it is built in China for many years, and the absolute monopoly status of domestic PC manufacturers will be shaken.
It is used to Chinese manufacturers to feel the rebellion in the Chinese market for the first time. Under the urgent urgency, Intel publicly accused Lenovo launched a product of $ 2999 that cannot meet the basic application needs of users. Yang Xu, President of Intel China, believes that "This is Lenovo is not responsible for customers."
While guiding public opinion condemns Lenovo, Intel does not forget to take market hit action. On June 17th, the second and third-line brands of the PC market in the PC market in PIV2.8g, the second and third line brands of PIV2.8g, the second and third line brands of the PIV2.8g, the second and third line brands of PIV2.8g, and some machines. The price is up to 1,000 yuan. Intel will prevent Lenovo with AMD to link a market chain reaction with AMD. At the same time, in order to further press AMD, July 2004, Intel once adjusted the product price again, and the price of chips including PIV using new naming rules at the end of August.
In addition to pressing the AMD in a price reduction, Intel also boycotts AMD with similar products. On August 5, the next day, the "Township Computer Popularization Program" was launched, the wave released the price of freezing tongue - 1999 yuan. The wave is used in Intel processors. The 1999 yuan computer handed the display of the display to the user, and the replacement of a simple host is clear and more flexible, and it can reduce the burden on the buyer. Intel borrows a wave of 1999 against Lenovo's 2999 yuan. It seems that Intel believes that the strategy of the wave is not a "township Raiders" in Lenovo.
Intel has not been here to Lenovo's penalty. On the second generation of Centrino, Intel accidentally chose the new Nearly involved notebook business, rather than the non-national notebook boss. Things have developed to this step, not the room for no cyclone, Lenovo's brand influence and powerful channel capability is still shocked Intel. The cooperation between the two parties may be composite immediately because of a single compromise. Intel gave Lenovo against the new to strong to the Dragon, while Lenovo high-profile high-end computers on the Shanghai high-end computer is such a signal. AMD can harvest in Lenovo, and now it is still an unknown.
Intel is full of anti-AMD
If it is not a Lenovo, Intel does not have to be nervous, but history gives this role to Lenovo. Lenovo's city is inserted with the flag of two manufacturers who are fighting in the market, and the most terrible results may break Intel China's hard layout.
Leaded joint offensive
In fact, Intel is not the first time to fight against Lenovo. 4 years ago, in the Lenovo, Intel supported TCL for the balance of power, and the Lenovo and Intel appeared on the PIII processor.
In 1999, Intel launched PIII processors involved in security issues, Lenovo encountered returns and inventory pressure. After the "PIII" incident, Lenovo and AMD, Vient bearing. Afterwards, the interior of Lenovo has been sent out, saying that Lenovo may cooperate with AMD. At the same time, the President of VIA's special visit to Lenovo, and the two sides claim to launch further cooperation. Intel Ceremony is born and decided to cultivate a competitor to Lenovo in China. The TCL computer then entered Intel's vision.
Enter 2004, always accompanied by Intel's computer. In the attitude of the Lenovo 2999 yuan, the same party issued a sound consistent with Intel and publicly accused Lenovo launched "irresponsible products."
Intel's "Golden Hand" has dotted all the affected computer vendors in China, and even the Harce who has never been in the notebook market has passed the Heille of Intel Centrino. Although Haier has previously entered the desktop action with her grass, Intel is still full of confidence in Haier.
At the same time, Intel does not forget to draw compatible machine manufacturers to expand the number of "Intel System" merchants. In Chengdu, Intel passed product support, reimbursing nearly 778% of advertising fees, and 4 major compatible machine manufacturers such as Octopus, Taoyang, Chengcheng and Jiaye, were pulled into this system.
At the battle for public opinion, Intel's skill is farther than AMD comparable. Intel realized that from the first half of this year, the market head will no longer belong to himself. So the national science education activities covering 160 cities across the country were planned at the beginning of the year, and the event was selected at the time of the launch of the Lenovo and AMD to push the low-cost computer. Intel takeholders to the industry is: performance is preferred for prices. This is clearly different from Lenovo and AMD's low price strategy.
Digital new strategy
Intel is clearly changing the new application sector and market direction in Moore's Law, which is constantly improving. This is the first time I have started to stop from the Moore's law of high-speed flying in the first time. This point does not match AMD.
On July 27th, Intel went to more than 200 domestic and foreign companies in Shanghai to strengthen members of the members. This is Intel in China's 3rd large-scale abundant action. The chip giant Intel puts the focus on the near future, in order to provide the research and development of the test software package and development documentation, and even technical funds, realizing Chinese companies that help to develop feasible products to go to the world, trying to Chinese companies are re-entered.
Domestic manufacturers Zhenggong, Xia Xin first signed a comprehensive cooperation plan with Intel. On the 27th, Intel and Xia Xin Electronics signed a memorandum of understanding in Shanghai, and both parties will cooperate in all directions and deep-level product technology in the 3C field (wireless communication, digital home and mobile computing). Intel will take out the latest CPU chip to develop laptops with summer new cooperation, and both parties will cooperate to develop smartphones. Before a week, Intel and Fang Zheng Technology also signed a memorandum of understanding.
Intel also puts his eyes in a longerstaining to potential users. On August 20th, the day before the opening of the Intel Scot, the Activities sponsored by Intel (China) Co., Ltd. - "National Youth Science and Technology Innovation Competition" opened in Chengdu. This innovation competition is one of the largest, highest-level and most directed national adolescent education activities in China. Intel attaches great importance to it. For Intel, this influence on "dolls" is influenced, and its effect is unlimited. It is also one of the important ways of Intel have always maintained an industry status. And all of this, I can't play AMD, and Intel's wrist is at least AMD.
Conclude
Walking in the dark 33 years, AMD still failed to go out of Intel's forces, and everything in China's huge computer market in 2004, allowing AMD to stand again in a new intersection. Perhaps, from this year, AMD will break the competitive pattern that has never changed from Intel decades; maybe, AMD will let go and return to hard fate. No matter what ending, it must accept reality, nothing else, because his choice is Intel!
We first congratulate Sanders, although he did not see the Chinese market in the Chinese market, we have changed, but the facts have changed, we hope that he will not be angry, no longer mad, but calm down to fine taste Luiez And Guo Kezun brings a surprise; at the same time, we also bless Guo Kezun. The greatest place in this tenacious oriental woman is that she will pour life and career in AMD, which is enough to cause the IT industry to endowed her.
But no matter what, we have to obey the ruthless market guidelines.
