Compared to the first China Joy, the order and content of this exhibition standard, the order and content of this exhibition norm a lot, "" supporting the national game industry, promoting international exchange cooperation, strengthening intellectual property protection, guiding healthy consumption "
This exhibition lasted 4 days, and the premium hall and No. 1, No. 2 exhibition hall were enabled, and the exhibition area exceeded two yuan, from 130 participants, from Europe, North America, Asia and China . It includes, including such as American Art, France, Japan, the world's top game giant, as well as Shanda, Jiucheng, Netease, and Jinshan, the local well-known enterprises, such as the country.
The Chinese and foreign awards have arranged a professional forum meeting every day, such as the International Digital Interactive Entertainment Industry Summit Forum, China Mobile Game Industry Development Forum, Asian Electronic Entertainment Technology Forum, Game Grading and Protection Minor Round Table. The audience is mainly representatives of government departments, industrial professionals and media representatives. On October 4th, the International Digital Interactive Entertainment Industry Summit has lasted, many industry insiders have published their own opinions on the current problems currently in the game industry, and briefly introduced the recent dynamics of their companies. The US ESA Association Chairman Douglas Lowenstein International Software Publisher and Association organized China's social and cultural traditions, fully understanding China's software approval system, but current software approval temporarily and even months, sometimes even manufacturers don't know what to find Which sectors are processed. In addition, "foreign entertainment software introduces the quotation" may be the main cause of lag in the introduction of foreign entertainment software. A new game in Washington, a new game, will appear on the pirated software stall in Beijing or Shanghai after two or three days. This situation enables the government's software approval mechanism to play a truly role, and the interests of the manufacturer are infringed. Julien Le Bigot, Director of China's Marketing Department, China's current video game market is quite similar to the Western market, and of course there is still a certain difference. For example, there are many pirated behaviors, it is difficult to assess the destructiveness of these behaviors, it is said that 90% ~ 95% of the market is robbed. I want to talk about some of our traditional leverages we used in market sales, including publicity advertising, public relations, and more. What I want to say is that we have a broader magazine in Western or a news media can choose, you can see sports magazines, national magazines, or local news newspapers and magazines, you can publish our game advertisements, but in China Can't come, there may be this movement in the future. China also has a lot of new things, such as movies, many cinemas suggest that advertisements are played in front of the movie. The advertising fee is very expensive, nor does it know how good the effect is, but this is a very new phenomenon. In addition, it is difficult for us to get real statistics to see how much returns give us in the marketing plan. Square-Enix Deputy Society Ben Division China will develop into the world's largest network market, and we should shoulder a mission, which is to make China a world model. This is the mission of the world model, and it is not only cultural or technical aspects, which should include a broader meaning. From two large direction, you can draw the boundaries of hardware and software. With the hardware, we refer to communication technology to transcend the hardware's blocking blocks, both PCs, mobile phones, all kinds of hardware, can fully integrate, users can enjoy what he hoped by the users whenever service. In terms of software, we hope that users are not only passive acceptance, but also interact with production, operations, and jointly create satisfactory service standards. The next goal of our company is to introduce advanced technology, cultivate China's local professional talents, achieve integration with other fields, including publications, movies, advertising, etc. Our ultimate goal is to make China, create entertainment. What did Chen Tianqiao online game from Shanghai Shanda Chairman? First, it dedicates a batch of mature and content consumption habits for the entertainment industry, providing more possible possibilities for the industrial future. At the same time, the development of online games has established a group of huge content issuance systems, enough to smile and be limited by the digital TV industry published in bandwidth and server capabilities. This system can help future emerging game products to help future emerging content industries provide better and better services. As an emerging media, online games, has a mature sales service model with the media - outside the user registered charge service, also brings new opportunities for the online advertising industry. Today, the grand emphasizes that they have to do China, not to take a cartoon, but to establish a interactive entertainment medium based on China, leading the world. We must not only have advertising, but also have e-commerce, but also create more updated profit modes.
The new product is over 180 games, including many domestic and foreign game products, including PS2, PC, Network, and N-Gage. Each booth set up a field experience area, not only guided from the hand, but also a high-level person candidate. Among them, several new games released the signing ceremony very eye-catching: EQ2 ("Endless Tasks 2") Log in to China's EQ, and the EQ, since the introduction of Bibi Agent last year, there is a cold encounter in China, which has not hit The enthusiasm of research and development vendors SOE (Sony Online Entertainment). Its high-level considered that EQ's initial positioning is based on European and American players, and its game background, operational methods do not consider the need for global development. The EQ2 has been adjusted according to the characteristics of different regions, and has selected the strong game oranges in China as a partner, and established a joint venture company, and jointly operates this kind of masterpiece with pure duries and downtown. In the show animation, we can see that the new generation of MMORPG represents EQ2 to reduce difficulty, expand the game vision, from a sense that it is not EQ extension, but opened another door to the mysterious world. This game will be tested in the Americas, which is approximately to meet Chinese players next spring. Online Dragon, Yubi, "Heroes Invincible Online" On October 5, the Internet Dragon (China) company that has been highly independently developed, announced a news that the old 3DO loyal fans, the net dragon has achieved the hero of the magic door. "This world class classic stand-alone works network version development rights and Asian regional operation rights. "The Heroes of the Magic Door" series is the peak of the game computer game, which is comparable to the "Diablo" series manufactured by Blizzard in the eyes of the players. Its magnificent worldview, complex skills systems and huge hero teams provide rich original material for the development of online games. But the classic is difficult to surpass, especially if the difference between the East and Western culture will cause the connotation understanding of the deviation, it is not known. This game will be handed over to the Net Dragon's digital research and development, which is expected to be launched at the end of 2005. "World of Warcraft" China official website website announced that the booth of the "World of Warcraft" is quite a bitter heart, in the grab position on the entrance of the first exhibition hall. The lifelike 1 people's alley simulation model attracted many players to take a group photo. On the afternoon of October 5, Mike Morhaime, president of Blizzard, visited the Shanghai venue, and launched the World of Warcraft Chinese official website (URL http://www.wowchina.com). This move means that "World of Warcraft" has experienced a long North American, and the European server pressure test is finally contacted with Chinese players! The experience of the scene in the PC is surging, and the players around the Jiucheng desk have been buried, and they will fill in the questionnaire, hoping to exchange the precious first domestic server internal test account. "Navigation Century" officially signed the overseas market China introduced too many Korean online games, and now our own research and development games will occupy the Korean market! On October 5, Beijing Game Snail Company held a strategic alliance signing ceremony with South Korea Nine Bros., the world's first 3D nautical agency online game "Navigation Century", announced the importance of South Korea. This is also the first online game introduced by South Korea from mainland China. Li Liujun, General Manager of the Game Snail Company, said in an interview with a reporter that there will be progress, this "Navigation Century" is entered into the South Korea market with more than South Korea products, and fully explains that my country's game development level has been flying. It depends on the harsh test of foreign manufacturers. When the reporter asked the glorious "Air China Sea Time Online" to bring a certain pressure to the "Navigation Century", Li Liujun was optimistic that "the air charter" sharpened sword 4 years, one toward the sea, grab the first machine, but will give it It has never been involved in the glorious glory of Japan in the field of online game development. The star helps the Hong Kong sister moved to the line of Double Directs online, I don't have a heavy gold, please ask the Hong Kong sister, the film star Yang Yuyi is signed. Yang Yuyi has played dramas such as "缱绻 缱绻 凡", "delicious love", is currently the first level of Hong Kong Wi-TV station.
When the male protagonist, the TV drama of the magic paradise "Xianjian Qi Chuan" was opened, and there was a lot of unscrupulous fans. However, when the TV series male protagonist Hu Ge is ancient dress came to the online star magic paradise booth, the audience was very enthusiastic. The main task of Hu Ge is to promote the next step in the next step to recommend a variety of mobile games. "Game Bas" is served as Hong Kong Digital Media Ambassador on October 6, and the Hong Kong Trade Development Bureau booth was surrounded by the security guard. When the red movie star ancient giant base was invited to attend the appointment ceremony of the Hong Kong Digital Media Ambassador. The ancient giant base of the "Game · Base" is also a game fan, often powering to play and fight.
Yang Qianhua and "Fantasy Westward Journey" players face the last day of the exhibition, "Fantasy Westward Journey" spokesperson Yang Qianhua hurriedly arrived at the 1168 exhibition at NetEase, giving NetEase game channel for 4 days show the next success. Next year.
The Sword Exchange Your Overview will make the player's noise problem with a micro word still not get effective control. Although the organizing committee has requested the exhibitor to control the volume of the music on his booth background, but in order to overwhelm the other party, the manufacturers still have a strong force, and tune the decibels to the limit height of the staff. The most obvious is the ninth city and grand network booths that are expected to be accepted. Everyone did not disclose the place, and all kinds of sound effects were turned off. The grand lion dance conference gongs and drums, and the nine city rock music is deafening. Poor staff who must stick to the post cannot be smashed like a player, can only plug a pair of small cotton balls in their own ears ... a representative of a vendor complained to the reporter: "If the opposite is the small voice point , I will also do it, the problem is that there is no one to obey, the industry quality! "The reporter's heart, protect the environment, everyone is responsible, raise the hand, start from me ...
The name of China Joy should be a comprehensive display of digital entertainment products and technology, but from the content of the exhibition, it is basically just a online game manufacturer joint product launch conference, promotion meeting and players meeting. PS2 and other household game consoles, mobile phones, other digital products, can only play the poor role of "Accommodation". Technical products and hardware products almost phenoto. Behind the rise of online games is a huge market interest driver, but as a professional exhibition, there should be fewer utilitarian factors, and there are more active pragmatic discussions. Only in this way, our game industry will flourish in a healthier and orderly direction.
