Car sales CRM service management system 2003-7-30 13:47:17
First, background:
The automotive industry is regarded as a pillar industry in countries. It plays a porous role in the process of economic development. The global economy is increasingly integrated. The competition between international and domestic automobile industry is increasingly fierce. my country's automobile industry is facing huge opportunities and challenges. Therefore, adopting international advanced management ideas, modern management methods become one of the important guarantees of sustainable development of automotive industries. Enterprise information management in automotive industry is an indispensable and missing means of enhancing the core competitiveness of business value chain.
In the automotive manufacturing enterprise, auto parts manufacturing enterprises, automobile sales enterprises, old car trading enterprises, auto parts, automotive rental enterprises, and driver training enterprises, car rental enterprises, automotive maintenance enterprises, car rental enterprises, etc. The Carebusiness Suite Automobile Sales Service Management System is a management information system kit developed by car sales companies, automotive maintenance enterprises, automotive maintenance enterprises and auto parts enterprises.
Carebusiness Suite is constructed in the Carebusiness platform. As the general foundation of the application, the Carebusiness platform is constantly being reused in multiple industries. It has a continuous verification of CareBusiness Suite covers almost all business links in the automotive sales and service industry, built-in science The management process is integrated with customer relationship management ideas, which can be applied to business single car service companies (such as engaged in car sales, or only car maintenance), and is also suitable for automotive services companies including a variety of business types.
Second, the system characteristics
● There is a good interface between the subsystem of CareBusiness Suite, and the subsystem can be easily exchanged, maintaining the consistency of the data. Each system can operate independently or in combination with other subsystems, and automotive enterprises can choose the corresponding subsystem and their modules according to their own characteristics, and construct a personalized enterprise management information system that meets the needs of their own phases.
● Carebusiness Suite is based on process rather than document management, built-in scientific management process, and realizes the need for automotive enterprise business process management.
● Carebusiness Suite integrates customer relationship management ideas, regarding enterprise transaction objects as corporate customers (including legal person customers, individual customers, agents, partners and suppliers, etc.), delicate personalized customer information management, all business The information is associated with the corresponding customer, making customer history information and personalized information into important clues to customer care, and become an important basis for maintaining customer loyalty and assessing customer lifetime value.
● Carebusiness Suite supports Windows clients and IE clients, and the column layout is arranged in the form of matrix, providing column jump, historical clue track, and current clue positioning, and truly implementing 360 degrees of data view feature, users are extremely convenient.
● Carebusiness Suite integrates simple queries, composite queries, charts, and report analysis into the module, and user acquisition analysis results are extremely convenient. Query analysis, chart analysis, and report analysis are performed for the current data set, truly providing decision support information for each user, making analytical functions no longer a patent of the hierarchy manager.
● All documents and tables of Carebusiness Suite can be exported to Excel, Word, HTML, TXT format files. Support for the generation, preview and printing of various documents (such as sales orders, quotation orders, ware lists, outbound orders and procurement plans, etc.).
● CareBusiness Suite supports automatic conversion management of multi-currency and multi-count units.
Third, system architecture
Features
Carebusiness Suite mainly includes system modules such as automotive sales management systems, automotive maintenance management systems, automotive maintenance management systems and auto parts management systems, and its series modules are constructed above the Carebusiness platform, and the modules are both relatively independent. Can be organically coupled. Car sales service companies can form their own management information system as needed according to their own business scope, characteristics and management needs. 4.1 Car Sales Management:
Car sales and ordinary merchandise sales have great differences, in traditional automotive industry management models, paper documents and manual management are their mainstream mode. This approach brings poor data reliability, low operation efficiency, statistical analysis is difficult, and the possibility of extracting useful information for enterprises is extremely small! Obviously, this traditional sales management model can not adapt to the market demand of today's car sales enterprises. Adopting advanced management models to manage customer relationships, using information management means to cultivate the importance, become one of the important ways to enhance competitiveness.
Car sales management system includes automotive sales opportunity management, store shopping guide management, test management, quotation management, order management, and action management and other sales management modules, storage management, outbound management, and inventory management warehouse management module, supplier management, procurement The whole vehicle procurement management module such as inquiry and purchasing orders.
For companies that provide services such as sale, conservation and maintenance, you can integrate other systems such as automotive maintenance management, jointly support the information management of the company.
4.2 Car Maintenance Management:
The automotive maintenance business is the service enterprise in the automotive industry to pioneering and innovative products. It is the sublimation of the proposed service, reflecting the new service concept, which greatly expands the extension of traditional car maintenance services, better adapts to market demand, meeting love. The new, higher needs of the car family.
Automotive management systems include individual and group customer management, vehicle and driver management, member management, insurance, annual inspection and other agent business management, rescue service management, beauty service management and business settlement management.
The automotive maintenance service business is incorporated into the automotive parts management service in the auto parts management system. The automotive maintenance management system can make a multi-service automobile service enterprise management system with automotive maintenance management systems and auto parts management systems.
4.3 Automotive Maintenance Management:
With the development of the domestic automotive industry, the scale of this industry will continue to expand rapidly, and the market will also be more standardized and mature, more competitive, car maintenance enterprises or repair shops with maintenance business, about more than 100,000, car maintenance It has become an important part of the China Auto Industry. In recent years, with the rapid development of the computer hardware industry, many operators are considering the use of management software to strengthen management.
Automotive maintenance management system includes maintenance business acceptance management, maintenance form management, maintenance accessories management, maintenance workshop management, maintenance management management, maintenance settlement management and tool management management, etc.
Automotive repair services are mainly to deal with customer on-site service, and automotive rescue services are incorporated into automotive parts management services in automotive distribution management systems. All combination of three can form a management information system that meets a variety of automotive services business companies.
4.4 Auto Parts Management:
There are about more than 300,000 operators of Chinese auto parts. With the rapid development of society, today's information, efficiency has become a weapon competition in all walks of life. Manually handmade paper and hand tools in the auto parts industry, can no longer adapt to the development of the market economy, auto parts, due to many models, and the type of parts, is difficult to reach scientific and accurate. The application of the computer in the auto parts industry has become an inevitable trend of social development.
Auto Parts Management System is specially developed for the daily auto parts of auto parts, the purchase and sales of products, and the settlement of the product. Because the auto parts products are more complicated, manual accounting is cumbersome, it is not easy to count, classification and other realities, you may make you feel busy. Auto parts management system not only provides you free from cumbersome work, but also provides you with all-round, multi-level system management, so you can easily. Auto Parts Management Systems include accessories sales management, accessories purchase management, accessories warehouse management, accountable management, etc. Engineering car maintenance and automotive maintenance, it is generally also included auto parts management business, and the auto parts management system can be with automotive maintenance system, car maintenance system, Cooperate to meet your requirements. V. Typical case
The SPEED Automobile Association is the first member rights organization of the first invested by the International Automobile League, Fujian Province, and took the lead in joining the China Tourism Auto Association (CTASA). SAA advocates modern automobile culture, actively build specialization, networked automotive service security system, SAA's service tenet is "fast rescue, driving worry-free".
Customers' loyalty is an inexhaustible power source for sustainable development. Introducing customer relationship management philosophy, building a CRM system is an important means to maintain customer relationships and enhance customer loyalty. To this end, SAA commissioned Dache-Billion-qi Company construction with CRM as the core management information system, became the first car service company in Fujian Province, in member management, rescue service, car beauty, agent intermediate business and car No useful supplies management and other fields fully realize information management.
The sales module of the SAA management information system mainly includes customer management, contact management, membership management, membership card management, opportunity management, product management, price management, partner management; service modules mainly include vehicle information management, service agreement management, maintenance Service management, rescue service management, service return management, automotive insurance management, auto-annual inspection management, automotive beauty management and car beauty supplies sales management; procurement and warehouse management modules mainly include beauty supplies procurement management, beauty supplies in warehouse management, beauty supplies Library management, inventory management, security customer management, transfer management, and allocation management, the settlement management module mainly includes a settlement, rescue fee settlement, beauty boutique settlement, annual inspection agency fee settlement, and insurance agency fees.
