Reference: Foreign agencies issued China Online Tour Survey Report
With ChinaJoy, China once again became a hot spot for global game industry. Recently, Gametrust and DiffusionGroup released the "China Online Game Report" for foreign investors. This report predicts that China will become a large country in global online games in 2007. At present, there have been more than 80 million Internet users, and there are more than 15 million broadband registration users, the high-speed penetration of PC and broadband networks accelerate the development of China's online game market. The specific data of this survey is:
China Internet users spend a week average of 12.3 hours online game and entertainment averaged 12.3 hours online game and entertainment is the second important Internet of netizens; 84.3 Internet users use mailboxes, 15.9 users play online games 37.8% have network access conditions. I have experienced online shopping experience
"According to all the data we get in this study, we believe that 80% of the Internet will be Chinese within 10 years," said Gametrust CEO, "said China The number is the world's largest online game market, but the economy is still not reached. With the rapid maturity of China's game market, we expect its economic scale to grow as high-speed. Online games will become China Internet service market The biggest opportunity. "
"More and more competitors have joined this high-speed development market," DiFusionGroup Chairman Michaelgreeson said "" Business model will change, the new value chain will be formed. This will form new game content and service And eventually threatened the monopoly position of Korean games in China's online game market. "
Some other important content in this report include:
* The popularity of online games in China is because Sony, Nintendo, etc., for a long time, for a long time, long-term neglect of China's TV game market.
* More than two-thirds (67.8%) netizens play traditional chess games, 43.6% of players play with traditional rules RPG games. Internet cafes, 27.6% of people playing strategy games and shooting games.
* The most popular and most influential games are still from South Korea, but the Taiwan region will invade many market share.
* With the diversification of game content and services, the most successful games and services will be designed for specific cultural atmosphere.
* 2D games will still prosper in the next few years, but 3D games will soon become the mainstream of online game market.
* The main audience of Chinese online gamers will not only young men, but will have more and more elderly consumers to choose games as entertainment. Female players will occupy an increasingly important position in the online game market.
* Because Internet cafes will become a strategic place for online game operators, traditional stand-alone PC games will face the risk of losing hardware players.
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