At the end of 2003, the development of CRM market
2003/11/26
In 2003, at this time, at this time, some of the internationally renowned market research companies analyzed the lack of global economy in 2002, making only 2% micro-growth in the CRM market, predicting the CRM market in the next few years in 2003. Growing rapidly. "The truth is the best test stone", in the development of this year, whether it is the sales situation of CRM manufacturers, or from the customer's needs, you can feel deeply: CRM market is gradually moving, CRM spring is coming . Among the years, most of the old names of ERP, CRM, BI and other software suppliers are or newly developed, or improved CRM products, and propose a new CRM concept, customer relationship management (CRM) field of old big Siebel The system company issued a new product in the specific industry, recently planned to launch a CRM service called "Siebel OnDemand"; in the middle, SAP released the latest version of the customer relationship management application software Mysap CRM 4, focused on 23 Industry; Microsoft put this MS CRM in the end of the year, released in advance to August in August; PeopleSoft's CRM has great improvements in integrated analysis, business process integration, enterprise synchronization, application availability; Salesforce.com starts The ultra-low price version of the CRM software "Team Edition", the SAS, and the SAS increasing analytical CRM software, etc., these CRM manufacturers have foreseen that the market of CRM has been thawed, and the customer's demand begins to grow, so it has increased the fire to participate in the CRM market. Medium, divide each other. The market sales in the manufacturer this year also proved a good development situation in the CRM market. For the development of China's first commercial CRM software, the number of signles in 2003 showed a straight line, and a single sign-up contract amount is much larger than before, except for some CRM systems. Customers such as Wyeth-Bai Palace, Wanda, etc., based on the construction of the first one, the second phase CRM project, and all the cooperation agreements of the second and third phases of the second phase have been signed in the second and third phases. The tendering of several large CRM projects such as postal telecommunications, electronic and electrical appliances and other industries. We can see that the previous manufacturer is promoting the hype, the salesman's CRM sales in the salesperson has changed, and the situation of the CRM user actively finds the supply of suppliers. Mature users are the company's management, business manager as the protagonist, and IT manager as a supporting role, in the form of a bidding form to find CRM project partners. In this way, from the beginning of the project, the company has laid a good foundation for the company, including product demonstrations, successful users to visit and apply consultants, etc., avoiding the sale of CRMs only as a packaging software product. The user puts a lot of specific practical application issues for the CRM project. It also proposes higher requirements for the manufacturer's CRM products, and the "passive" is "active", from "virtual" to "real", actively combined The current marketing status of the company is looking for CRM products that are really suitable for enterprises, rather than "foreign, large, all". This year, Zhongsheng also guided by "customer needs", through in-depth and meticulous research work, it has made a very good improvement to its own CRM expansion, application mode improvement, and ease of use, using complete Internet application mode, covering complete CRM idea, in addition to retaining the original market activity management, sales automation (SFA), enterprise resource management, etc., has also increased contract management, inventory management, procurement management, service and New features such as project execution management.
