How far can I take a regular CRM service? Source: PConline Editor: zzh [03-12-31 14:46] Author: Pacific Technology News Group Winny
US Decisionone has just ended the long-term IT business outline contract with Electronic Data Systems Corp, but Decisionone does not intend to transfer all applications back to its own data center, so it faces customer relationship management ( CRM) reselection, either continuing to manage with a messy EXCEL data table, either transfer to the Hosted service. Frank Tait, deputy manager of the Decisionone Market, said it hopes that CRM software can be established within 45 days, as IT services are converted to internal systems, they are also limited to their own capabilities. Decisionone finally selected the CRM solution for the application executor Salesforce.com. Due to any additional software or hardware, Decisionone provides application software for 140 market salesperson within a short 45 days. This successful example once proves the advantage of subscription system (Subscription-based) CRM service: can be used quickly. However, in addition to the configuration speed, the IT department's manager has many potential factors, such as CRM customization, employee training, comprehensive and security of CRM before companies decide whether to order, register or use a CRM software service. Sex. For some companies, custom CRMs reflect the needs of a particular sales organization. The current CRM customization is often based on the same paragraph code provided in the Application Service Provider (ASP). Therefore, some cautious, requiring strict CRM subscribers began to expand their attention. ExceleRgy's executive director David Leibowitz believes that CRM's application is gradually tending to individualize, so their company has abandoned Salesforce.com's charges, and choosing to use Microsoft's CRM software for internal control (in-house). Faced with the requirements of custom CRM, the leader Salesforce.com of the CRM market has also changed its strategy since this year, the new solution "Sforce", according to the company's chief technology official Cary Fulbright, customers can be based on their needs Summangle, the Salesforce application, control code by Salesforce.com, and the data category changes arbitrarily. The comprehensiveness of the application is also another stumbling block of ASP. Salesforce.com's software standard interface has conflicted with third-party software vendors, such as the application of Tibco Software. But even if the CRM software has improved in the above, there are still many people who don't have a cold, and Fields, president of Cingular Wireless, is one of them. Fields said that as a long-term CRM software user of Siebel Systems, another famous e-commerce service provider, each time the regular upgrade of ASP code, will make him chill, excited to upgrade will destroy this company with 1800 employees. The original business operation has brought adverse consequences. Most of the companies with Cingular Wireless scale have such problems. Although the Field does not conflicting the ordering service in principle, he believes that it will be more ideal for a mix of third parties. In addition, some people have questioned Salesforce.com's ASP mode only small, up to 1000 users, and the technical official Cary Fulbright argues that Salesforce.com's software can serve 50,000 employees. It is sufficient to perform large-scale operation. However, if the comprehensive integration of the software is incorporated into consideration, the scale is not so important.
