ASP revenge business software IBM into a goal 2004-3-1 11:15:13
During the multi-network enterprise, the famous survey company and the public media are consistently predicted that the ASP (Application Services Providers) market that provides commercial software with network channels will be sharply expanded. Put the ASP walking in the front of the utility model into the times. From the predicted number at the time, I thought 200
One year The US ASP market will reach 2 billion to $ 6.4 billion. Some investigations are also predicted that Japan will reach 167 billion yen (about RMB 12.8 billion) in 2003. However, the US IDC has recently been published, including ASP, US market application hosting survey results: $ 1.3 billion in 2001, $ 1.7 billion in 2002. However, in the future, the annual growth rate will be developed, and the size of $ 52 billion in 2007 will be reached. It can be seen that ASP "provides software as a service" in the US market, it has been implemented by the customer. It can be described as the actual business that is really coming after the boom. You can mention two examples, which are the most eye-catching IPO (first public release) stocks in 2004, one is allegedly raising a $ 25 billion network search service provider from the stock market - US Google; One is the CRM (customer relationship management) software ASP (customer relationship management) software app for applying IPO in December 2003, the company plans to raise $ 15 million. "Today's commercial software, the price is too complicated" ASP's development is the opposite of the original prediction, because of the famous software suppliers that earn huge authorization fees and maintenance fees through packaging products, It may destroy the influence of the ASP of the existing business model. In addition, Salesforce Japan's president, Northern Village, said, "The ASP at that time also has technical obstacles." In the second half of the 1990s, ASP is a service to prepare a server according to the number of customers, called a single rental ASP. Therefore, as customers continue to increase, it is necessary to spend huge costs on server operation management such as version upgrade and revision procedures. Therefore, compared with the packaging product, you can't make our customers' low priced by the ASP. Software company's single-customer single authorization system also emphasizes the requirements of a single inclination. In this regard, Japan Salesforce said, "Starting from 2000 companies, we will set the goal of multi-rent ASPs that provide applications with sharing methods. And use to achieve shared use, ensure security and maintenance system stability Middleware development has invested a lot of money. Including the server, more than 10 billion yen (about RMB 770 million) "(President of North Village) Since the CRM software is developed by the company, there is no authorization issue. North Village also said, "software, database, server is one. Customers use these resources in virtual form, currently serve 111 countries, 130,000 customers". Salesforce sales have grown geometric grade growth, which has reached 10 billion yen, and the mid-2003 is beginning to turn to profit. 70% of customers are SMEs, 30% are large companies. With regard to TCO (total cost of ownership), according to the US Yangji Group survey, it has been increased from 1/10 compared to Google. Although the company's founder is a Mark Beniof (Marc Beniof), who is called Larry Ellison, president, is far more than his company, which is more angry than his company. . The reason, because he hires an actor outside the customer faith attended the competitors, stage the "Software Term" program, and also distributes "Software Kexing" memorial. This person often advocates how today's commercial software prices is high, how to complicate. Beniv next time I am afraid I have to be cold in IBM. Because the company will provide Sforce service, the service will be widely opened to the business user, and even some people have rumored IBM has been purchased.
