Data Analysis Removing CRM CRM Product Leading Supplier Siebel Recently Program, in the coming months, the company's CRM application system and interface products that are connected to companies such as SAS and SPSS are launched. Previously, in order to enhance the strength of the company in the field of business intelligence, Siebel acquired NQUIRE for data analysis software suppliers in October this year. Online CRM application supplier Salesforce.com has recently cooperated with MicroStrategy to provide data acquisition and analysis services for customers from Salesforce.com. Salesforce.com said that the company also plans to further strengthen cooperation with commercial intelligent product suppliers next year. Another leading CRM product supplier PeopleSoft plans to release a customer behavior model product that is supplemented as a company PEOPLESoft 8 CRM application platform in December. This product can achieve collection and analysis of customer behavior information, and establish a corresponding predictive model based on relevant standards. At the same time, PeopleSoft's PeopleSoft 8 itself also provides data analysis. According to the company, this data analysis function can be achieved, such as which type of customer is easy to compete for competitors. Robb Eklund, Vice President of CRM Product Marketing Department, said, "We believe that data analysis should be a prerequisite for all CRM applications." The extraordinary CRM product supplier begins to develop or use third-party support by internal development or by means of third-party support. Integrated business intelligence processing and data analysis functions in CRM solutions. This combines the business users expect to have a better tool to help them refine the needs of value information in a large number of customer data stored in the CRM system. This development trend will lead to the integration of traditional commercial intelligence systems and CRM systems.
