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sp survival author under the Monternet mode: Long Valley 2004-10-10 11:04:38 sp survival plan in the blog China (Blogchina.com) Monternet mode: Long Valley Wen: the correspondents stationed in Beijing Zangzhong Tang Yinjian Fen problems, causes In August 2004, a low-key is established by Zhuowang Information Technology Co., Ltd. (Zhuo Wang Information), and the other identity of this mysterious company is crowned with "China Mobile Network Operations Support Center", China Mobile The family is independently peeled out independently of the original Dream network center department and is intended to work in the company? In the next month of the reporter, I found that Zhuowang information is a new company and positioning of this new company from China Mobile tend to clear. When China Mobile is frequently changed, the SP is in synchronized. There is a quiet layout of the internal organizational structure of Zhuo Wang Information Company. Compared with the impact of SP behind China Mobile, the SP is now in China Mobile's frequent red card, and SP has been pushed to the crater. And the SP does not have the right to speak on the wireless value-added service industry chain more exposed. SP's survival status is worrying! Even the fact that is in front of it is what we cannot use the initial SP of the industry. In April 2004, the Ministry of Information Industry issued the "Regulations on the Regulations on the Regulations of Short Messages" issued, June 15, and issued a "Notice on Carrying out Mobile Information Services Self-examination". Then, Sina, Sohu and other portals SP have been punished. Moreover, the unfavorable news has touched the investor's nerves, July 7 NetEase's announcement warning in Nasdaq, Netease, Sohu and Sina's share price of 12%, 5.4% and 10.2% respectively. Water can be boat can also take the boat, and foreign investors always don't understand the "China Conceptual" SMS mythology turned into the reach of the city downstream. It is also called forced to postpone the listing plan. SP is undoubtedly the first cold winter since the growth! Therefore, some people even predict the end of the "SMS driver era" of China's new economy. Perhaps the terrible thing has not been coming yet. The industrial chain that has already been distorted will become a unique in China. The SP industry chain is reconstructed under the fencing of China Mobile. In the future, it is very likely that most SP has to be degenerated into CP (content provider). In the past, many SPs are likely to be a wedding dress for China Mobile. Why is the movement of the knife from the palace, self-destruction network mode? "The real reason behind" is that China Mobile is step by step to build its own mastersp. "One insider told reporters. To this end, first introduce the SP billing platform MISC system, although this system does not imply the problem of group issues and completely solve the problem of silent users, it will also increase bad accounts, but China Mobile should open the Zhuo Wang information company established by himself. Create a good toll platform. Of course, it is undeniable that China Mobile has a "name", "the SP industry", and the SP industry has also breeds such as unhealthy content, deceiving consumers, forced subscriptions, but in Development initial SP pushing hits to make a big text message value value, this cake is not available. When SMS becomes new wave, Sohu, NetEase and other portal SPs in addition to advertising, the relationship between China Mobile needs to be cautious, and after they take several illegal SP open knives, the results of China's concept shares have shown, China Mobile's face Undoubtedly became the barometer of the stock market. Although breaking the existing industrial structure, change China Mobile and China Unicom double oligarch "At least it seems impossible", but we are willing to solve the future development of SP from the perspective of changing the industrial structure. Industry experts believe that the development of healthy telecom industry chains should be new in the new competition. "This hopes that more telecom operators join industry competition, SP has greater choice, but also depends on the atmosphere of the moving.
"Of course, the best way to spend the winter is to actively find the firewood that can warm your own, the final outline is also actively expanding new business, including online games, mobile games, WAP services and IVR (speech value-added) services." Knowledge economy "tries to help the industry to explore the problems, reasons and departments of the SP industry value chain, and promote the development of the entire industry to the healthy and healthy direction. SP enters the cold winter to make a significant contribution to the China information industry, now facing upstream manufacturers "Abandoning". In the end of the industrial chain, SPs can't control their own destiny. Standing in China's telecom industry chain, the movement is driven by a reason and some kind of interest, is sancing to bring a lot of SMS income for them. Many spies. China Mobile is open and punched in early August 2004, Sohu Chairman Zhang Chaoyang didn't laugh. The president ancient Yongzhen was also hurt. Because China Mobile announced on June 17, Sohu technicians WAP PUSH way is 1374 in the Sichuan group, and the monthly purchase of 10 yuan of Sohu Milin LMS products, and violates the cooperation agreement between the two parties. From September 1, Beijing Sohu Online Network Information Service Company's MMS Business Business One year, the newly added additional platform business and cooperation marketing application for 6 months, suspended a new SP cooperation application for all other business platforms to apply for 12 months. Sohu disclosed this incident in Nasdaq, After applying for a suspension and approved, Sohu trading was stopped for a long time to complete the rear resort. But its share price still fell 14.6%. At the same time, there is also a fines and aerial network, in which US Tong was punished because MMS business involved is unhealthy Content, fined to force US Passage to postpone the listing plan, have to "evaluate this line when appropriate". There is also Sina and Tencent, the former is penalized is the unhealthy voice interactive service (IVR) to provide erotic. Content. The latter was punished because it was provided to provide a lot of emotional content, violation of business norms. China Mobile announced that from July 27th, Sina's IVR service business was suspended from August 15, 2004. Suspension of all existing platforms for the new business and cooperative marketing application for 3 months, and suspend all other new cooperation applications for the other have not yet opened the service platform for 6 months. The second week of punishment is announced, the Nasdaq stock market Opening, Sina stocks have a sharpness of 9%. As Sina and Sohu were punished, "China's concept stock" Nasdaq's firm image was rewritten, Netease was also implicated. The second quarter of 2004, the wireless value-added service fell sharply 33.8% (see below). In early September 2004, China Mobile also opened a penalty, more than 20 SPs suffered from "economic sanctions": 1 SP was 5% after 3 consecutive months. Exited by the assessment, cancel the full network service qualification, downgrade as local sp; 1 SP is not in line with the SP qualification requirements of Treasure box business, stopping its information fee settlement and forced exit processing; 6 SP due to IVR business for 3 consecutive months The assessment is unqualified, forcibly exiting and stopping the full network service; 12 SPs are imprecuished by violation of business content norms, and to varying degrees of fines, and suspend some new business applications. At this point, the China SP industry has suffered the first cold winter. Some people even predict that China's new economic "SMS driver era end"! How to move this to the SP industry? When SP is fined to watch TV, we will often see such information, "Mobile users send text messages XX, Unicom users send text messages XX, participate in activities, win the grand prize". Maybe you are not interested, you will not feel this for you, but some similar SMS services, causing many users' complaints, the reasons are more "disturbing the user's audiovisual" and "inexplicable Deduction.
The user's complaint rate is higher is the first primary incentive of SP. According to statistics, mobile phone users have a second bit of mobile complaint rates ranked by this year's 3.15 complaint rate, second only to real estate complaint rate. Specifically, complaints are more concentrated in multi-brand, poorly reshuffected by bad SMS. SMS revenue only accounts for about 3% of the year's income, but its complaints account for more than 70% of the entire complaint, which is guaranteed to move the headache. It seems to maintain your own image, mobile should also act. But "In fact, mobile does not want to punish SP, although SMS business revenue only accounts only 3% of the entire mobile revenue, but the absolute number is not small, and then there are many days of moving in SP." Senior industry is in the reporter Analysis, "The problem with the SP is not now existed. It can be said that it has always been caused by mobile self-supervision." Why do you want to self-discrete? " It is said that the unhealthy content caused by the development of SMS has alarmed the high level of the party and the government. This pornographic website is naturally a culprit. To this end, the Ministry of Culture and the Ministry of Public Security were specially combined to sweep the yellow action, and it was in the "China Sweeping Yellow Year". The Ministry of Action and the Ministry of Culture and the Ministry of Public Security have discovered erotic problems with wireless value-added services, and the two joints provide a Huang SP list. Subsequently, on 19 April 2004, the Ministry of Tailor issued the "Notice on Regulating the Regulations for Summit Services", June 15, and issued a "Notice on Carrying Self-checking and self-testing activities", with the previous Different babies, this credit department has made a very meticulous specific requirement for SMS business market access, business promotion, custom application, service providing, charge transparent, handling complaints, etc. Things have developed to this point, and China Mobile is also difficult to take into account their own interests, must personally fade, strict SP violations. Of course, this is a saying. Another saying is, "In fact, from the back of the moving" to launch your own MISC system toll platform and to set up MASTERSP, mobile, the Ministry of Culture, Ministry of Public Security and the Ministry of Information, is just just right. The reason why mobile this action name is smooth, accelerating the movement of the SP cleaning. "From the later article, we can see that this statement is more convincing from the move. After the SP was punished, many SP were punished, causing a single in the industry. In order to strictly, Sina, Sohu, NetEase will initiate the "Integrity and Self-League Alliance" established in Beijing, at the alliance, the three major portals' heads, respectively, Indicates that the content of the health and transparent tariff standard will be guaranteed, and the flag of "user reliable wireless product" (CTWS) has been introduced. At the same time, the three major portals said that other Internet companies can also join this alliance, but the specific standards are still being brewed. In this regard, some media said that this is a three-door door show, because China Mobile does not participate in this meeting. This buried the development of the industry. "China Mobile naturally does not participate in such a meeting, he wants to form its own SP company." Senior people in the industry said. SP Save Internet Economic SP as a new business model, once saved the Internet economy in low tide, but this time they can save themselves? According to statistics, this year's Spring Festival is 7 days, and China's mobile phone SMS transmission has exceeded 9.8 billion, and the market income is nearly 1 billion yuan. In 2003, China's SMS delivery reached 170 million, increasing 161% over the previous year. It is predicted that China's SMS growth rate will reach 46% and 30% respectively. There is no doubt that the SMS-based wireless value-added business has become another hot field of the SP.
The significance of SMS is not only that he can bring convenience to people, but the important thing is that the rise of SMS saves Internet companies in poorly stumbling. In 1997, the Internet has raised and falls into the development of the collision. Until the end of 2000, Internet companies were alive. During this period, the Internet experienced a "called good seat" embarrassment. Affected by communication technology, mobile communication terminal development, and people's consumption habits, there is no suitable business model is the most important issue of Internet difficulties. The earliest enlightenment of the Internet, Zhang Shu, the new website, is hidden. Sohu, Sina and NetEase have also been difficult to have in this paragraph. Until 2001, with the popularity of mobile communication terminals - mobile phone, the rise of SMS, they truly brought the first spring of life to Internet companies. "It can be said that there is no text message to have a prosperity today." "Seeing SMS to save the Internet companies. "The development of wireless value-added business, later changing the rules of many industries, and impact traditional business models." Industry expert analysis, "For example, the rise of SMS changes the unidirectional communication, consumers and merchants of traditional marketing models. Interacting, providing technical channels for today's integrated marketing communication. "Since 1999, by 2001, the mobile phone users have increased more than 60 million than the number of more than 60 million, attractive Actively joining many SPs. Some experts say, "China SMS service market has attracted a lot of SP's active participation, from a sense, it is the participation of many spings, everyone is bigger, the main wireless value-added service market, cultivating Such a brand new market. "So SP has created new information interactive channels and lifestyle, and also changed our traditional business model. Of course, it is undeniable that the mobile dream network launched in China and the "dream network model" launched from the SP cooperation is also greatly promoted to the development of SP and the prosperity of my country's wireless value-added business. About the cooperation between the mobile dream network of SP and China, there is a metaphor of the image. It is said "Mobile Dream Network" is a big stage, and the spings are actors performing on the stage, "Mobile Dream Network" is not popular. There are many people in the audience, and love does not look, and the programs who are performing with the performances are not exciting. It can be seen that the cooperation between the two sides is critical. "Although later, Dream network mode is tampered with, but the dream network mode is not good for SP and Internet." Senior people in the industry make a mid-to-dream network mode. According to statistics, there are more than 2,000 SPs in the mobile dream network in China, and there are more than 10 months of more than 3 million yuan. There are dozens of more than 1 million, most of them. Revenue comes from SMS games, SMS dating chat, and news customization. Dream network mode advocates "one point access, all net transfer, one point charge" and "85/15 division mode", which provides SPs with a new business model, this win-win model creates a new era of China's new economy. Link: Several Wireless Value Added Products SMS: Short Message Services. It is a short message service that is currently the highest in the utmost peak rate. It is sent to a friend after establishing a text message in the mobile phone, and each SMS capacity has average 140 bytes, ie 70 Chinese characters. EMS: Enhanced short message service. Compared to SMS, the advantage of EMS can send simple images, sounds, and animations such as simple images, sounds and animations in addition to send text short messages like SMS. However, as a transition technology, EMS did not have a wide range of applications. MMS: Multimedia Information Services. Videos, pictures, sounds, and texts are transmitted to GPRS. At present, operations from all over the world have launched this business. Ability to automatically transfer the content created by the user.
It mainly adds to the recipient's phone number, which MMS communication can be performed between the terminals. At the same time, MMS also supports E-mail addressing, so information can be passed between terminals and E-mail. Not only can I send text content, but MMS information can transmit multimedia information including pictures, sounds, video clips. The distorted industrial chain assumes the important link of China Telecom's industry chain, completely relying on its upstream manufacturers and managers - China Mobile's nose is hard. The telecom giant is in one fell swimming, it is not enough to affect their fragile nerves. This is a twisted industrial chain. From the division mode, the industry is analyzed. Since China Mobile is in a core position throughout the industry chain, the end user has absolute control, master the user's consumption payment channel, and SP can only be charged by China Mobile. However, SP and China Mobile have serious information in charge of charge, and then China Mobile is in an absolute advantage in both game games. Therefore, the final fee can only be said. This allows numerous SPs to move around, and the faces of moving in the middle are over. The cost of SP payment to China is mainly including two parts, respectively, communication costs and information fees, where the communication fee SP should be regularly paid in China, and the information fee SP and medium movement generally follow the 85/15 model. Divided. However, according to an industry, "China Mobile's provincial companies often reduce the total amount of charges with bad accounts, which in turn reduces the division of SP. The specified division mode is 85/15, but the final result may be 50/50 is divided into. "In the cost of the SP service, the bad account is inevitable, because on the one hand, the two parties in the commissioned agent charging agreement reached in SP and China Mobile, consumers can refuse to pay for SMS fees, this nature Generate a certain bad debt; on the other hand, since the SP is connected to the consumer custom SMS, when the mobile service is sent to the mobile service, the medium movement may not receive, the case where the package may not receive, the case is naturally It will produce certain bad debts. Both are objective, but how big is the bad account? "In general, there is not much bad account from the cause of technical reasons, but it is a human headache for artificial setting." A person who once worked in SP said. The person also said that a SP created by a SP in a month of a month, and after the company sent 100900 invoices to the local movement, local movement may only give you 100,000 yuan, 900 yuan I don't give it. "This 900 yuan SP is no way to pay, only bad debts. This kind of thing will encounter a lot when the SP is in the provincial mobile company, which is not asked." It is said that there is a spmony In the West, a province, from January to October this year, has not been taken, and this income may only be handled. In this way, the division mode is actually remembered. The BD career has the so-called BD, which is the abbreviation of the SP's Business Development (Business Development). Since the SP must reach the provincial mobile company to achieve a delegation agency relationship agreement on the charge, the SP must be charged from all provinces, SP must have a special personnel and mobile contact relationship. Therefore, BD will be delivered. BD initial responsibilities are expanded business, that is, a commissioner with mobile contact. However, in practice, it gradually fell completely as a role of pure and mobile public relations. According to the industry, the sales of BD is usually high, such people often require a certain background, or it is difficult to compete. In addition to their own income, they usually have some of the money for their own disposal. "This part of the cost is mostly used to deal with the relationship between the movement." "Generally, the BD daily work is to see which Director moved. Have time or hands tight, about them come out to eat, drink tea, sing, or support some money.
"An industry in which I have done BD said. The industry also said that the BD's public relations usually divided into the Standing PR and the event public relations. The above is the content of the executive public relations, and the executive public relations are mainly related to mobile and maintenance. Striving for the acquiescence of the group; the event public relations is the public relations when encountering an emergency, and it is complained that it is complained or to be punished. At this time, I will see the activity of BD. At this time, there will be more activities in the BD hand. The cost is for yourself. Although there will be a problem with the relationship in each industry in China, in the development of SP, the principle of relationship is almost all from all the practitioners as Gui. According to the SP Forum pair, "you think in SP What factors are most important? "The survey shows that the relationship between the mobile high-level relationship and mobile policy relationship accounts for the top two in the ranking. In addition to the processing of relationships, BD generally has some advanced movements, such as golf," purpose is Personnel with mobile play the ball and contact your feelings. I once had a friend to apply for a SP's BD. Other aspects are excellent, that is, I will not play golf, and I have never passed. "In addition, when the person familiar with the person, BD and mobile personnel often take a young and beautiful woman, these women are usually picked out from the bar," the purpose is to use women to get moving people. " In this industrial BD, the role of this industry is like this? The helpless SP of the SP has a weak position in the entire industrial chain, and the monopoly advantage of China's mobile determines the non-normal or even distortedness of the relationship between them. Wang Linlin, Professor Wang Linlin, Nanjing University of Posts and Telecommunications, Wang Liangyuan Said, "Existing telecommunications industry chains (see below) are closed, content and applications, gathering, and external announcements are made by telecom operators, and the enclosure refers to operators monopolize end users. Content provider is open to application developers. "They also pointed out that in this industry chain" content providers and application developers are not directly for end users, and become one-way suppliers of telecom operators, subject to the strict control of telecom operators. The content and application services needed by users can only be obtained through a single channel of telecom operators. The user's cost is paid to the operator, and the user information is fully controlled by the telecom operator. "A telecom analyst believes that" our current telecommunications industry chain is unreasonable. In all aspects of the industry, only telecom operators are too small, essentially China Mobile and China Unicom two double oligarchies. They are in the most core position of the entire industrial chain, mastering SP's blending power. "From the theory of industrial economics, the scientific industrial chain should be that there are many market competition subjects in the industry and downstream, and the industrial and downstream enterprises have more bargaining freedom. Such industrial structure is beneficial to the whole The competition and development of the industry. The existing model of China Telecom's industry chain has caused the telecom operator to have the right to blend the whole destiny. This absolute power leads to distorted relationships, especially in the industries that have huge economic interests. Corruption has also been breed. This industrial disadvantage determines that many SPs have no better ways. China Mobile has changed to change with the rise of SMS services, China Mobile's monopoly advantage in the telecom industry, especially mobile Internet. Strengthening. Therefore, China Mobile has established his own mobile dream network. There are two core mode of the dream network mode. One is "one point access, all nets are connected, a little charge"; the second is 85/15 Pattern. This is the initial idea of dream network mode, and it is also its soul. The so-called "one point access, all network is connected, a fee" means that SP can achieve all the interworking of mobile network access from any province Internet, and SP is only settled in a company.
This can effectively reduce the operating costs of SP, improve the settlement rate, and benefit management. The 85/15 division mode is the proportion of the SP and China Mobile both parties in the information fee. The division of this information is implemented is the charge system. The so-called billing system means that SP and medium movements generally divide the income of short information fees in accordance with the predetermined 85/15 division pattern, rather than first removing bad debts and then divided into, which is equal to the move. For SP, it is of course a more fair. According to relevant experts, this model is based on the lessons of the European and American SP industry failure and summarizing Japanese and South Korea's successful experience. "The SP industry in Europe and the United States failed. The reason is that mobile operators have failed to handle the proportion of themselves from SP, and they are divided into revenue, and they have more than 20%, killing their SP industry." In the industrial experts tell reporters, "The Japanese and Korean models are success, the reason is that they do better in the proportion of the proportion, and help SP to conduct market promotion, provide financial support." The intersection of words, mobile operators The charge cannot exceed 20%, exceeding this limit, and our SP industry may also need to repeat the inconsistency of Europe and the United States. "If the information of the mobile operator is too high, the income of SP is too low, it will be difficult to maintain its own operations, which will be devastated to the healthy development of the industry." Industry expert should take blood. The dream network model has strong rationality and scientificness, so it is also highly respected. It is a high-efficiency operation mode that promotes SP - currently mainly short message service - industrial interests and traveling. But this SP industry relies on survival models, but it has been quietly changed. Dream network mode is changed according to internal news, China Mobile is ready to change the soul of Dream Network mode "a little access, all net, a little charge". "China Mobile will require SP to settle in various provinces, settlement with each province, but this required document has not been officially introduced. Although the movement has been operated in this mode." The industry disclosed. Senior experts in the industry said: "Once the dream network mode is forced to change, it will bring serious blow to the SP industry. It is recommended that China Mobile has departed from the overall situation of national industrial development." If each SP must be in each Provincial access can enter the province's network, and to settle the provinces to each province, which will undoubtedly increase the operating cost of SP. "If you are a SP, you must set up an office or branch in each province, including the technical, business development, after-sales service, and financial, in accordance with 10 people in each province 31 provincial-level units across the country are 310 people, which is definitely a small cost. "A telecom analyst said. Not only that, the change of dream network mode will also further breed the abnormal relationship between SP and provincial movement. "Because SP must establish relationship with the provincial mobile provincial movement of resources and policies, it has created a hot bed to bribery bribes, which fuels the abnormal relationship between SP and mobile." A economic expert gave his own analysis from the perspective of bribery bribery. . According to the informed person, the mode of the "should be hiped" before the dream network will also be changed to the "real income system" in accordance with the "should be honest". The so-called real-collection system means that the movement will be divided into the proportion of the resulting short message fee to SP, which is divided into the proportion of the prior determined, which is equal to the SP party. Obviously, the interests should be considered by the receipt, and more moves more. But "This will also reduce the profit margin of SP, which will affect the operation and enthusiasm of SP.
"Experts analysis, once China Mobile changed" should be harvested "to" real-collection system ", will break the original division patterns of both sides, breaking the international telecom operator in the wireless value-added service industry and SP is not more than 20% upper limit, this It is very likely to destroy this industry in China's development. The Japanese and Korean model also increases the proportion and support of SP / CP. The following three songs have emerged before the MD mode is officially changed to strengthen their advantage. In April 2004, the Ministry of Information Industry issued a rule of regulations must be more than RMB 10 million. This threshold makes a large amount of small and medium SPs. Tight, China Mobile's SP enterprises in the Ministry of Information Industry cross-provincial business Outlotting a batch of small and medium SP. Now, the Ministry of Information Industry has clearly stated that all mobile communications companies must provide relevant access services for providers who have not obtained the business license. Currently, the country There are thousands of SP, but there are only more than 300 value-added telecom business licenses in cross-regions, which means those SPs that have been developed in the province, if they do not increase the registration capital of the company to RMB 10 million, And apply to obtain the ICP certificate will be restricted in the province. Through the first two steps, a large number of SPs are cleared, and the remaining are some of the large SPs, including the portal, etc., now the whole network access is only available. More than 170, "For these sp, China Mobile is restricted through constant punishment, which is not allowed to get together. "Analysis of people in love. It is estimated that at the end of 2004, 90% of SPs will be eliminated." Through the constant penalty and 'economic sanctions' to limit some big SP, "this is China Mobile to change the dream network mode After strengthening your own advantage, there is an additional means of surviving SP development, there is also a means of suppressing the SP brand. For example, during the Athens Olympics, China Mobile held the "Wind Athens" activity. Its content is some of the big SPs, but you can't see the SP own brand, but you can only see the brand of mobile. "This shows that China Mobile wants to gradually put the SP into CP, behind the reason It is the biggest SP that you become the biggest. "What is the analysis of the industry? Is there a way to change the mode in the beginning of 2001, the mobile wireless value-added business of SMS has just started, and the dream network mode has won the uniform call from the top, and the SP is of course very happy. Support. However, because the provincial branches of the mobile phone are independent legal subjects, they are a loose "Banglian" relationship, all of which have their own interests, SP is still going to all provincial mobile collection. It is said that China Mobile Group Lu Xiangdong, Vice President, from the beginning, did not agree with SP to all provinces. But why did China Movie have sword homes, self-destruction network mode? "Self-built company, becomes MASTERSP. "The industry is disclosed. This is the ultimate goal of China Mobile's self-destruction network mode. This year, the MISC (Wireless Internet Service Center) system is increasingly known. It is said that the system can standardize SP behavior, China Mobile clearly requires mobile to launch this system as soon as possible, Guangdong Mobile has launched this new system in September. "In fact, this is a billing system, which is difficult to resolve restriction group issues. "Does the MISC system can limit SP group issues, and industry experts tell reporters," It can't completely solve the problem of silence users. " "Industry experts also pointed out that" due to problems, the emergence of MISC platforms will increase bad accounts for generations.
"According to this expert, since the customer has an uplink to the request information when the customer is ready, the uplink information arrives at the SP through the mobile network, and then the SP will send a set of customers to accept customized information to move, that is This MISC platform is charged by it. However, when SP accepts custom information to MISC, due to excessive data transmission, it is easy to miss this information, forget the billing, this must have more bad industries. Account. In addition, the new MISC platform requires SP to follow the principle of "one month application, one month review, one month approval". In response to this principle, "this will obess wireless value-added The business is timely and fast, and the development of the SMS business has greatly suppressed. "His example said, such as a concert next week, you need to communicate with the audience through SMS mode. This business is fundamentally caught in the new MISC platform, because the cycle of the application is too long, will greatly increase the cost of corporate cost," The hindrance of wireless value-added business market growth is obvious "." But may not deny the new system facilitates mobile specification management and can unify the SP to this platform. This should be moving to yourself - Establishing MasterSP. "Industry expert analysis said. There are also industry experts to think that" China Mobile is beginning to die, now you have to die. " This is very unfavorable to the development of wireless value-added services. "Obviously, on this issue, China Mobile faces decision-making test. On the basis of the MISC platform, China Mobile has also set up a Zhuowang information company. The company is the dream network operation support center, industry expert analysis, this company is China Mobile Cuinee's SP prototype. It is reported that Cui Jian, director of the original mobile dream network center of SP, and the company's general manager, and Dream Network Center by the deputy director Zhang Bohan temporarily presided over the daily work. Industry's analysis believes that "China Mobile Data Center Director People choose vacancies, a new round of personnel change means adjustment in the industrial layout. "Zhuo Wang Company's establishment of the movement is building its own Mastersp aircraft carrier. The analysis of the insiders above is confirmed by step." China Mobile intervenes the SP industry, meaning that China will take advantage of its own chain, with your own New companies to complete the promotion and sales of wireless value-added services, and build their own brands. "Industry's analysts said," This will allow other SPs to provide products, do not touch market and sales, and degenerate into CP. "The industry's analysts have got their peers recognition. They said that in fact, China Mobile has strengthened the supervision this year, it is to make SMEs, punishment portals and some big SP manufacturers as soon as possible, only surface phenomena," Seeing this market gradually maturing, China Mobile accelerates the steps of operating wireless value-added services. "Some experts believe that China Mobile's behavior is to promote China's wireless value-added services from all open business models to Japan and semi-open business model. The significant feature of Japan and South Korea model is to promote product promotion and sales of mobile operators, SP Do not carry out market promotion and other marketing, only provide products according to operators, operators yourself to assume risks and benefits. According to experts, China Mobile has seen Japanese and Korean models as early as 2 years ago, and actively to Japan's DoComo And South Korea's SK study, but because the new wireless value-added market is inadequate, SP is not prosperous. China Mobile has known the strength of oneself and it is difficult to promote the development and prosperity of the entire industry, so the entry and supervision of many SPs It is not very strict. "China Mobile is put on SP from the strategy, I hope to make a large wireless value-added market with a wide range of SPs, and then put these business under their doors. "A telecom analyst said. But this kind of letters have indeed promoted the prosperity of SMS-based SMS value-added services, and on the other hand, there is also a good thing in today's SP industry.
Some insiders believe that "Starting China Mobile has achieved spoken SP, and the SP with money is also very popular. The industry has developed to today, China Mobile has a responsibility." Today, China Mobile saw this industry gradually mature Inside, there is a huge economic interest, plus there's no more enough SP in this industry, and it is relatively confusing. This is the internal power and external excuses of moving a single movement. "It seems that the purpose of the Japanese and Korean model is to become MASTERSP." In the industry, the industry is summarized. Zhuowang Information Technology (Beijing) Co., Ltd. (and China Mobile Dream Network Business Operation Support Center) (hereinafter referred to as Zhuowang Information) is a company that is built by Zhuo Wang Group's investment in Beijing. Zhuowang Information will be based on the overall development strategy and management plan of China Mobile Communications Co., mainly responsible for the operational support of mobile phone portal business and the development, operation and support of new products. SP outline? Today, China's wireless value-added service industry has experienced a high-speed but slightly reckless development, and after the impact of the policy level, it entered a crouch period in the industry. It seems that everything you do before SP seems to be a wedding dress for others. If the entire industry is really as mentioned above, the SP is only a CP? Break the existing industrial structure? my country Mobile, China Unicom, China Telecom, China Tietong, China Netcom and China Waitong, but can participate in the main China Mobile and China Unicom two, basically double The situation of oligopoly, this industrial structure is not conducive to the further development and prosperity of China Telecom value-added business. So can you break the existing industrial structure? "This can only be an idea, it is impossible to see the current situation." For our initial question from the industrial chain to solve the road of wireless value-added business development, this sentence is the maximum answer given by industry experts. Wang Linlin, a professor of Nanjing University of Posts and Telecommunications, and Wang Liangyuan gave them a reasonable telecommunications industry chain model (as shown below). Wang Linlin, Wang Liangyuan analysis, "This industry chain is open, cooperative, reflects the different operational models of voice business and data, video and other new business, the voice service inherits the traditional industrial chain characteristics, the new business industry chain is the traditional industry chain A breakthrough. "" While users enjoy new business services through the terminal equipment of the telecom operator, directly face the content provider and application developers; users' information flow flows to the content provider and application developers, they turn over And according to user needs, provide users with better services. "In this industrial chain, mobile operators and SP more is more competitive cooperation. On the one hand, China Mobile provides cooperation support on SP on technology platform. On the other hand, mobile operators can also do their content providers and application developers. Under the current technical conditions, this article considers this a more realistic solution. "In fact, we have to go to Japan, but also to give SP must support, Japan and South Korea are also doing this. In addition, the Ministry of Victory should also standardize the behavior of mobile operators, and improve the transparency of the policy, the opacity of the rules, unfair The policies of the policy are extremely disadvantageous to the industry. "A industry insider put forward the expectations and suggestions of the management department. In the long run, the relationship between telecom operators and movements will be part of cooperation. There is no active participation in SP, and WAP business has not developed so far, it is an example. As the industry expert analysis, the development of wireless value-added business is inseparable from sp. "Of course, in the above mode," cooperation does not mean no 'control' battle ". To this end, Wang Linlin and Wang Liang have further analyzed from the industry chain, proposing the "Telecommunications Industry Chain of Open Cooperation Future", which is what we are now explored. " This is another topic, not within the scope of this article.
