ASP evolution process introduction
The ASP market has been paid in 1999, and several happy families, but the successful story is very rare. Every time a company such as Salesforce.com can also raise an example of thousands of failures. However, regardless of the organization will not use the application service provider, the industry is forecast in the next five years, most CIOs need to figure out how to let their companies start using the application service provider to complete the IT task. In order to make the user more about ASP, this article will introduce its evolution process.
The first lesson: either specialized or die
Successful application service providers have only those companies that choose a specific feature and use the application service provider model and distributed model to move this feature.
Let's take a look at the example of Salesforce.com. It chooses the traditional CRM implementation process and optimizes it. A traditional enterprise CRM project will take several months of installation, configuration, training, and delivery, while Salesforce.com technology enables companies that different sizes to start using the CRM system. It is built on the host hosting model at the beginning, which only needs to provide its system in the host hosted environment, which makes the old card software company, like Siebel and PeopleSoft, it is difficult to compete with it. In only two years, Salesforce.com has become the second largest CRM provider (calculated by customers) - obviously threatened Siebel's dominant position in the CRM market.
Second lesson: Application service provider is an example of software distribution
Salesforce.com and other successful companies have proved the real benefit of the application service provider to manage the original software in a concentrated place, but to allow software producer to provide applications in distribution, so that software is implemented Quick delivery.
In other words, Salesforce.com is not a real application service provider. It is just a company that publishes its software through the host hosting model rather than a company that publishes software through the traditional distribution channel. The host hosted software has become a third software release method that directly faces the enterprise and indirect through Var.
Other software makers have begun to pay attention to this situation. At the end of 2001, Microsoft started a version of Great Plains software through its BCENTRAL site. Oracle has recently announced that it will take over the company's entire IT operation in its customers who are willing to sign five years. That fee? The entire IT budget of the contract company will reduce 5% if it is paid in the year. Because other software companies are also starting based on host hosting providing solutions, CIOs will have to assess serious assessments to purchase a ready-made service to save this service more money than itself.
Lesson 3: Purchase software from integrated task simple application service provider
The lack of integration capabilities is the most common reason for the lack of application service providers to lose sales. If you choose to entrust your CRM, ERP, email, or other core systems to remote companies, you must have a method of integrating these systems.
A part of the CRM system is that it moves the information collected during market development to the sales order and billing receiving system. If Salesforce.com provides your CRM function and Oracle provides your general accounting feature, then people must integrate these two systems.
In the short term, customers - not software producer - must handle integration. This means that more important tasks is to study the data types that will be managed in the managed system and the integration capabilities of processing processes. As long as it is possible, the CIO should insist on the integration of the process (Web service interface) instead of simple data integration (file input / output). Over time, any host-hosted application service provider will have to handle processing integration issues as five major events such as its head.
Fourth lesson: You may also become an application service provider
Don't laugh - becoming an application service provider is not so impossible. If you have signed a contract with a development company using the ASP (Application Service Provider) model release software, you should look at your own company's development software and estimate how you can release these software to customers and business partners. Today, most companies use a Web site to send internal systems information to the customer's desktop computer. But in the future, companies will use Web service technology to publish internal systems.
In other words, you will not release a HTML page that displays the sending order. Customers can connect their bill management systems directly to your company's sending system to extract information about the information sent and automatically upgrade their own internal systems.
To achieve this, you will have to become an ASP - you need to allow your partners to access your app in a host hosted manner. In this case, investing for host hosting applications is reasonable. Understanding the failure and success of the first generation application service provider will be more successful when you start to provide users with access to your system.
