At the moment of being free of the TCL Group IT business, Yu Cuiwei, which consistently pursues free, still chose to escape.
Yu Cui Wei has already appeared in the media as early as June, but Yu Cuiwei has been denying.
Interview Yu Cuiwei did a very large turnover. In the three promotion of a good friend, Yu Tsui Wei promised to accept interviews. However, she is not willing to accept a face interview, I just want to ask a few questions through the phone, and the time is late, the better the better. After a few things, she finally agreed to interview with reporters in Hangzhou.
"I am now, or not, if you say, how to say it is wrong. I said that I am wrong, saying that others are wrong. But now I am definitely a reason, if there is no reason. It is also hypocritical. This is inevitably stimulating to another person, because it is impossible to only be alone. "Maybe Yu Cuiwei has never willing to accept the reasons.
"In fact, I am very embarrassed because I have done in this location, and an employee leaves, the price of the company. It has a lot of impact on the company. This thing is to do it again. It is necessary to go to work together. "For leaving TCL, Yu Cuiwei repeatedly expressed his embarrassment," I've sorry Yang Weiqiang ".
Interview is carried out in Yu Cuiwei's own company - Yuchen Technology. Yuchen's office is decorated in accordance with Yu Cuiwei, and the ground does not need wood and tiles, brushing lacquer, and the office's tone design is also Yu Tsui Wei's idea. Here, Yu Cui Wei wants to do what to do, she feels free.
TCL left office
Yang Weiqiang said that Yu Chengwei is like a small grass, and it is very picking the soil's alkali. Temperature and humidity of the climate, others may only see the bright side of the odd flowers, but did not see its pick-up.
Join TCL is Yu Cuiwei's first time, she worked for 7 years in EMC and Merger, but she didn't work in TCL for 3 months. In fact, in the early EMC and Meig, Yu Cuiwei faced a lot of difficulties, but she did not give up and continued to stick to it. And in TCL, she felt that she did not stick to it.
"Knowledge Economy": Not long ago, TCL has made a large activity, as if there is no name?
Yu Cui Wei: Yang Weiqiang came through the phone, and later considering that this identity is not suitable, maybe if it goes, interview him and my reporters are half a half. Because this is very sensitive.
"Knowledge Economy": There is a saying that you did not complete the tasks that they gave you?
Yu Cuiwei: At least from the current sales figures. I am March 9 to TCL, mainly based on familiar, sales in April, is managed by I. In May I started to talk about this, at least I was in April, the highest month of sales. If the annual traffic is calculated, that month is the only one 100% completed the month.
At the beginning, I didn't know which task was done, and I asked to increase the task more than 20%. I think I didn't reach 20% of me, but I completed the task given by the company. 100% is completed.
New customers are in my stage. New customers in the whole year are also increasing when I am in place, and the only month that completes the annual task is also the highest month of the year. I can't say that it is good and bad, and it is defeated, the number is the only standard for the test truth.
"Knowledge Economy": Why did you want to leave in May? Just did it for a month, no two months.
Yu Cuiwei: I want to be like a trial person, although it is three months trial period, but I can determine the person's go and stay more than a month. If a person stays one month, then it is basically two or three years, three or four years. If people go, I will let him go in the principle last month. I think this is the adaptability of a human environment. I don't have to take too long, I can feel it very short.
"Knowledge Economy": What is the problem with these problems?
Yu Cuiwei: I can't talk about what is wrong. This is still myself, I think anything has his own reasons. Before large businesses and individuals, companies are much stronger and more important. And individuals should be much smaller. Then I think it is still my own question.
I am not free to value. This freedom contains your own idea to be implemented. Is it recognized. Don't let the idea just the idea, but can't be a practice, I think this is very horrible, I think youth has always been vain. I am also very afraid to meet, it is necessary, but it is not the main, I hope that my thoughts can think of it, I don't think I can't do it, I will feel that I have no value, I don't do anything, finally I feel that I have no time. Many things have done, even if it is wrong, there is also an opportunity to implement, anyway, I have done, I will not think. I don't think of it, I will feel unfortunate.
"Knowledge Economy": Do you think that TCL is hard to adapt?
Yu Cuiwei: I am a person who is practical, I am not a thinker, nor a strategist, I am a simple action home, I don't think I am a person who is deep, how big ambition People. Who will give me how much work I do a 100% effort to work? It has a hard work of Zhejiang people. There will be more thinking there, and TCL is also talented. Talents are quite a lot, and the people of highharities are very much.
"Knowledge Economy": Interpersonal relationships?
Yu Cuiwei: can't say complicated. More scientific saying, more occupations, the talents, I am just the horn of the ice. The biggest ability of my biggest work is also implementation. Where I think I am not qualified for this position. And there is no industry experience. Maybe people will think that many of my ideas have been adopted, but they are not like this.
I don't have industry experience, others have industry experience, others are very senior. So I think others is more suitable for thinking about these issues.
"Knowledge Economy": Who does someone do it?
Yu Cui Wei: It must be an experienced person. Have a speech. There is no say in no experience. If there is no right to speak, there is no words. If there is no words, there is no decision-making power. No decision power cannot have an execution. No execution, you will continue to find ideas a day. Continue to find the process of ideas, you find still there is still no way. You will find that you have more and more no ideas.
"Knowledge Economy": Then your thoughts do not agree, what is the main aspects?
Yu Cui Wei: Nor does not agree, mainly the enterprise environment, which involves many interference factors during the implementation. From all aspects. Maybe I have not tried to implement it. Some ideas, after all, it is someone else's company, so big company, can't afford it. I still feel that I have the idea, there is no big force before. Dare to dare to be dare. For example, I said that the brothers, I will give all 10 stores tomorrow. It may be that I have no more than 10,000 funds, but I can take this responsibility, but I am negative in TCL. It is not so much responsibility. Tcl So big company, Yang Weiqiang created the TCL Digital Note. More than 1,000 sales teams. The company's total talents must not change much for a person. His help to provide me has a lot of help. And I didn't have the work of his help, I didn't work in the middle of the public opinion, and I was together in the middle of the storm. Still chose to take a break. I feel very sorry.
Liu Dongyuan 16 sin
At the beginning of Yu Tsui Wei to TCL, some people think that Yu Cuiwei is in front of the "one mountain is not a three tiger" obstacles. The first is that the TCL notebook is currently the highest manager is still the general manager of TCL Computer Company Yang Weiqiang. In addition, before the TCL computer and TCL digital re-incorporation, TCL digital general manager (formerly friendly online general manager) Liu Dongho's generals generally lead all the business in TCL notebook, and after Yu Tsui Wei joined TCL, the rights of sales and marketing were divided, then Liu Dongho will only be bracked in the rest of the TCL notebook development and manufacturing a business. However, Liu Dongcian claimed that his rights were "increasingly reduced".
"Knowledge Economy": Liu Dongho has also left? What is he walking?
Yu Cuiwei: I don't know, because he is late than me, and he is also a senior shareholder. I think it is too much to say it too much.
"Knowledge Economy": What is the crime?
Yu Cuiwei: If I can write down, it will not be a sin. It is also the opinion that people follow me. Because I do this, some people give you, I will feel very awkward. I don't know why you can do better, people are sincere and fearful.
"Knowledge Economy": What is Liu Dong aid and what you are responsible? How can you have some of your vice presidents? How can you give you this piece?
Yu Cuiwei: Liu Dongho is responsible for the product part of notebook, market and sales I am responsible. If it is a piece of it, he will not ask this opinion. He will say in advance.
"Knowledge Economy": Do you have a dispute between a specific thing?
Yu Cuiwei: It is not a dispute. I don't have a positive quarrel with Liu Dong. Every time I listen to him, he doesn't just mention it directly. He has to mention the opinions all about Yang Weiqiang. I don't have a trouble with him. If you don't have a trouble, with me straight Say, it may be fine.
He is very worth learning, because he wants to do a notebook, he has many places worth learning. Just I am not suitable for his personality. He is not so objective to see a person, like a number of people in the age of 50, he has a very good side, this kind of innocent will become very good, sometimes it will become very unhappy, he has himself It is quite a place that is nothing, it is not the same career. The approach of career is to discuss one thing. Don't list 1, 2, 3, 4 ... I don't think it is. For his approach, I think I am not very appreciative.
"Knowledge Economy": Do you mainly from Liu Dong's impact?
Yu Cuiwei: Nor like this, or because of your environment and culture, this aspect is from digital environment, on the one hand, on the one hand, on the one hand, there is a 7-year accumulated professional manager's environment. At least each growing environment, different groups have different values, which are all not completely consistent, and I am not particularly getting along with people, it may become a defect and bottleneck.
Yang Weiqiang friends
Yang Weiqiang and Yu Cuiwei have been a good friend for many years. He has always been a customer of Yu Cuiwei, so their relationship is very familiar. In August 2003, Yang Weiqiang called Yu Cui Wei, let her go to TCL to take a look. This is Yang Weiqiang officially invited Yu Cuiwei to join.
Yang He said: "In a Taiwanese company, no matter what to do, no matter how high it is, you are always just an employee in the eyes of others." This sentence touched her. In the case of their own career, I have put a lot of energy, Yu Cuiwei has no shares.
"Knowledge Economy": It is too much Yang Ji power, not give you a lot of decentralization?
Yu Cuiwei: I can't say this. After all, he borked the entire performance of the TCL Digital Career, so he worked more than me. Because I am the last come from TCL, then I have to adapt to his kind of thought. I want to get root to germinate, and the roots are not born, it is difficult to sprout. I don't think that there is no problem with Yang to give me space. In fact, Yang is still a very authorized person, I feel that I have no cooperation in this piece, "Knowledge Economy": Ye Yang did not give you so much space?
Yu Cuiwei: In fact, I have done in Yang's location, and a lot of rights are created with themselves. It is not to give it above. If Yang does not give it, it is a voted. I still feel that I have not expanded my work. Space is created by yourself, not given. It is acquired. This is my worldview. So I don't think there is no statement that he doesn't give me space.
"Knowledge Economy": Yang Hui Your support mainly reflects those aspects?
Yu Cuiwei: At least, I still give me space, I often give me a job above, and I will come to Shenzhen's good restaurant to eat. In fact, I feel that the words of the boss can do it. He can't help me with your handle, help me with a detailed layout, the internal relationship reminds me. I think he is very right, I am still very grateful to him.
"Knowledge Economy": How does Yang Weiqiang and Yang Rongshan compare?
Yu Cuiwei: Two bosses are sheep, and they are surnamed Yang. Very coincidence.
Yang Rongshan is very gentle and inclusive. So far he is still very good in my mind, he is a great relationship with the Taiwanese position, marry Taiwanese husband and his good image, I think Taiwanese should Is such that. Very tolerant, kind, inclusive, and thick. He will give you a post, go to wandere, may encounter difficulties, but he will be inclusive, saying that the truth is a very good boss. Can grow to today, he is a very fortunate person in my life. Without her, there may be no today. No matter what is good today, he gave me a chance. If I choose, I will choose this boss.
Yang Weiqiang is a very good friend, can't be said to be a good boss. He is very similar to me, and he is also a perfectionist. He also has a very strong person, and he has a non-commercial person in the middle of the businessman. He is not a pure businessman. He is very sensible, very ideal, very talented. Yang is a very talented person, even if you don't do businessmen, be a speaker, don't do it.
Communicate with Yang Rongshan, he will be like a elder, listen to you, he advised that it is three words, and Yang Weiqiang is directly given you many opinions, strategy, ideas. You can chat together, eat together, eat more with Yang Rongshan, more serious, and the age is relatively large. With Yang Weiqiang, what difficulties I have encountered, can communicate with him, put forward my thoughts, solve the problem. He is more like a friend. The boss, there is a lot of inclusive, care, space, too close to him, not too easy to have space, thinking about him, not complementary. Unlike Yang Rongshan, he needs this business, this family. You are doing this company with him, maybe I will feel that I can flash, I feel that I am very talented, reflecting value. Yang Rongshan thought about me is parallel to never cross the parallel line. Yang Weiqiang may think about it.
Yuchen startup
"Knowledge Economy": Why is the TCL still work?
Yu Cuiwei: I hope I can continue, change this job, maybe the group is chailing, nor says there is no chance. I still believe that the plan of the hundred stores can be made. Maybe one day, returning to TCL is not necessarily. At present, I have not left there, because now, there is no obvious dispute inside, and some things are now temporarily doing some rational thinking. For each other's time and space, everyone is still very good. "Knowledge Economy": Legend, you have an agreement with TCL, exclusive agent of TCL products?
Yu Cuiwei: All the legend is only legend, no one goes to deny, no one clarifies. First, TCL is a strong company. He doesn't need me to do anything for him. The two issues that do not have funds from each other. If TCL is left, there is no contract. Because it is quite careful to consider this problem. I am actually a person who is very reluctant to sign the contract. I have given me contract, but I have already started feeling that it is difficult to adapt to such an environment.
"Knowledge Economy": When did you start this idea?
Yu Cui Wei: I talked to Yang Weiqiang before the rest, and he also felt a good development. I think if you master product resources, master product resources, product brand leading industries, that is also a way of development, thinking that I am not making manufacturing, there is no technology, I am personal, my biggest value is Do channels, or do channels. I don't think that wholesalers are valuable things. For them, the huge capital flow, for foreign manufacturers, is a transit station, logistics, basically responsible for capital flow and logistics. Real channel company, I think that the future must be a model of retail, many large manufacturers, and merchants want flat. He is not looking for one or two in each area, but is as chain as US Watson. They are all chain patterns, there is no need for many wholesalers in the middle to do it, because these factories can directly go to these retail merchants. For example, Dell direct sales mode, he does not require a lot of middlemen in the middle. It can be directly to Dell's customers, retail will be a very important position in the next five years, and will definitely become all the brands.
Because I am from the manufacturer, I am very clear about the manufacturer's ideas, manufacturers want flat, remote operations cannot control risks. The channel does not operate the brand's consciousness, it is for short-term profits, often hits the price, string, manufacturers need to go to a qualified company, you help me work together. Promotion and sales, there is a reasonable standardization of price space, manufacturers do not need agents to make a story in this middle, because many agent chambers stand in their own short-term benefits positions to have a lot of stories. He will definitely adjust. So, I am confused, I really can't find agents who can make spokespersons for me. This is the original intention of my business platform. I want to implement these ideas into the channel. And the ability to spread the brand propagation is minimized as possible. Such brand spreads may be more fast. And it will be very accurate. timely.
In this case, it is very difficult to do. When I came to do agents, I hope that I can have a professional, qualitized, can grow with the brand, but not only the brand's brand grow, but also help the product brand. Circular growth channel role.
"Knowledge Economy": Then now you are transitioning from the professional manager to entrepreneurs?
Yu Cuiwei: In fact, I can't talk about entrepreneurs, I just found a good name with myself.
"Knowledge Economy": Why?
Yu Cuiwei: Because I think that entrepreneurs need many conditions: 1. There must be sufficient funds; 2. Must have lost mature and stable mentality, can't care too much about each of you, can't care because others, Can't care too much because it is your own; 3. Requirent prediction of the main direction of the industry's 5-10 profit. You choose this market, you need more than 5 years. With these conditions, it is necessary to start business. I have always been a professional manager. I am doing a product brand. Now I have to be a store brand. This idea is totally not the same. I am doing this company now is a similar concept. Not completely adjusted to the kind of mentality that I started.
