Search Engine & Spam
With the rejuvenation of the chaos, the search engine is always unfavorable in the long-term war with Spam (this is easy to understand, the search engine company really considers only a few people in the search results, and the Internet will give the search engine all day how to deal with the search engine There are tens of thousands of thousands of Webmaster, so the punishment for spam is very severe. In fact, all SEO spam behavior is usually only one penalty: permanent shield. Now popular Taiji chains, Phoenix chains These hypocrinions, there is a possibility of being treated as a spam. The domestic search engine registration has not yet formed a market, but it is a very developed industry abroad. It has grown 200% per year, and they call SEO, that is, Search Engine Optimization from a certain angle, almost spam is driving search. The engine advances for a long time ago, the search engine can be more accurate for search results, in order to rank the most relevant search results in front, the META TAG is invented. At first, Meta TAG is very easy to use. At that time, honest WebMaster fill in the website summary, and listed the keywords with his website, search engine, index, and retrieve these honest Meta. Tag, and as an important basis for the search results, then, it is a sweet time that is nothing.
The years have passed quickly, and the sweet time does not block the power of the capital. "Once there is an appropriate profit, capital is bold ... There are 50% profit, he is in danger; there is 100% profit, he dares to trample in all human laws; there are 300% profit, he dares to commit any crimes Even the danger of sparing the first. "More and more websites began to pursue income pursuit of PageView, they start to deceive search engines, they are in Meta Tag into keywords, stuffed into their own website content, but popular but popular Keywords. The power of the masses is huge and the relevance of the search engine is destroyed. . .
Search engines begin the first round of counterattacks, but weak, their approach is: more dependent on the web page instead of Meta Tag when sorting
Cheating is retreating, starting the second round of attack, and they use a lot of keywords with the same color as the web background in the body, and in Image tags, in the web code to join "invisible comments".
The search engine starts the second round of counterattacks, they find a valid approach to filter these invisible words and achieve small victory.
Good is a good person's epitaph, despicable is a permission of the despiced. Check the visits of the website, fully in accordance with the rules of each website. So, cheating carefully produced two websites, one for users to access, one for search engine access, whenever discovered access requests from search engines, Returns a web page that can be used to search for search engines, and normal visitors can only see another very different website. This method is called CloAking. This third round of attack, cheating wins.
On March 1, 1998, the hot vocabulary "Monica Lewinsky" in Altavista, Excite, Hotbot, Infoseek, Lycos, and the search engine homepage actually be 50%, 30%, 30%, 10%, 50% respectively. Search results are spam. From this time, what is the extent to which cheating is rampant!
Search engine, because of their moral weaknesses, because some means are not willing to use, so you can't completely distinguish the CloAking website, you can't completely deal with cheating. Search engine can only be severely punished spam, to warn cheating, the result of today is that all SEOs are recognized by the spam behavior, only one penalty: permanent shielding. However, severe punishment is just an excuse of powerless people, but cannot really improve the situation. "Once there is an appropriate profit, capital is bold ... There are 50% profit, he is in danger; there is 100% profit, he dares to trample in all human laws; there are 300% profit, he dares to commit any crimes Even the danger of sparing the first. "Cheating is not afraid of punishing, when the Internet frenzy is coming, pursuing the cheating of PageView is even more unscrupulous.
There is no choice for search engines, only to find new correlation sorting, only to find sorting basis for cheating can't control, only to find sorting, search engines, don't choose.
So, a chain analysis appeared, and PageRank appeared. A web page, saying what it is, what is it? The object is gathered, and if it is true, the link to this web page should come from a web page with similar content, so the link to this web page can be used to verify the correlation of this web page.
Who, most impossible for greed? Who is most likely to provide web content? It is a government website, and an education website. Therefore, in hyperlink analysis, GOV and EDU websites are typically given higher rankings, and hyperlinks from GOV and EDU have higher value.
But PageRank also brought some unrulying wrong sort factors: the new station is not as good as the old station, the small station is not as good as the big station, the professional station is not as good as the popular station. A new website, a small website, a professional website, its content is better, because it is impossible to quickly get a lot of chains, so you can't get the right rankings, even if it is unparalleled. A historic old website, a big website, a popular website, even if it has not been updated, or the content is far less than some small website, it can get a high ranking.
When the super chain analysis is just out, the SEO is a pessimistic argument, thinking that this is unable to cheat, SEO has finished easter (like each search engine for the near future, SEO industry more faint, in fact, although search engine ranking market The big head is going to search engine, but SEO is still earning, after all, only the labor model has the possibility of laid-off, never heard that the liar will be unemployed), but, the road is high, the magic is high, soon SEO Methods to deal with super chain analysis: You don't like links, good, I will do a lot of websites, prepare a lot of links, which customer pays, all my pages give it a link. This SEO method is called Link Firm. This method is still effective when it appears, but it will not be possible, because a website has a lot of content from the content from the content, or a website that is not a search engine gives a lot of unhappy links, it is not difficult to judge. . And whenever I find a LINK FIRM, those sites that use the Link Firm are all dead. I have seen a guy's post on the WMW forum, saying that his website was sealed, but he felt that he was very clean, did not do spam, so he took the initiative to ask Google's reasons for his website. It was just because he used one. Link firm is really poor. Sorting algorithm for search results, if more is based on conceptual, topics, web content, rather than chain-chained chains, such as chain chains on the network, then the search results are in essence will be better.
Just, let the computer learn to understand and evaluate web content? It seems to be a very distant thing; do you spend a lot of manwork a web assessment? This is definitely the business behavior of loss, only by volunteers. ODP is close, but can only click, and it is still unable to follow the results of super chain analysis when search.
