Practical Chinese search engine promotion
First, please clarify the difference between search engines and classified catalogs:
1) Search Engine (Search Engine):
By running a software, the software is constantly being scanned and various links on the network to automatically obtain information on a large number of site pages, and consolidate in accordance with certain rules to form a database for query. Such sites (get information ==> sorting to establish database ==> Provide queries) We are called "Search Engine". The software used is generally called "Spider", "Robot", "CRAWLERS", etc., Chinese name "Search Robot".
Usually we check the site access statistics, Baiduspider, Googlebot, Googlebot, Googlebot, and Msnbot, which are searched in the Browser Brief, represent Baidu, Google, and MSN search robots, represent Baidu, Google and MSN search robots.
2) Category: Directory:
The database is created by classifying the site to provide a query, which is called "Classification Directory". The "manual manual" artificial "can be completely artificial, such as a special editorial review site, decide whether it is included; or you can submit it after you submit.
Regardless of the "Search Engine" or "Classified Directory", the target is the same: obtain the website information, and establish a database to provide queries. Only the method used is different. Because of the software automatic, the search engine is automatically made, its database is very large, and the results of the query are often insufficient enough; "Classified Directory" is accurate due to the information on manual classification, but the content collected is very limited.
Usually we collect these two categories as "search engine", and many sites offer queries based on these two types. For example, Sina Search (http://search.sina.com.cn) The default is to query Sina's own directory - "Classified Website" query, and when we query "All Website", it calls Google's search. Engine (you can use the "Time Marketing Network" to try the query).
In view of the current Simplified Chinese Network Market, the impact "Search Engine" is mainly Baidu and Google, including Yahoo! China, DMoz.org, Sina Search, Sohu Search and Netease Search, 3721 and China Search Alliance is also Search the market has a good performance, in addition, many non-mainstream classification directory sites can also bring huge visits.
Before promoting, please make sure your site has completed the following steps:
Site content construction has been completed, no "under construction" page and discontinued link;
The navigation system is clear and constructs "Site Map" page, which can be linked to all the columns of the site;
Unless special needs, the design is designed to be concise, don't have a lot of flashing, a lot of flashing skills, animation;
Complete setting and optimization in the main page, especially the first page (see "Time Marketing Network" in this page);
Now start using the search engine and classification directory to carry out the promotion of the site.
1, register search engine
For Simplified Chinese Site, two main search engines currently registered are Baidu and Google. Although Google almost became synonymous in the world, Baidu has focused on the Chinese world, the content update, the order is reasonable, and the market propaganda is equally advantaged, and the market is in the mainland market and Google Chinese.
Baidu and Google's registration is completely free, usually simply submit the site's home page address, they will automatically capture all the content, to avoid part of the content, because the link reason is not able to capture, you can submit the "Site Map" page address as supplement. Please click on the address below: http://www.baidu.com/search/url_submit.htm http://www.google.com/intl/en-cn/add_url.html After submitting the address, the site will be at two There is Baidu search, and the time that appears in Google is not very determined because Google is only refreshed about 30 days (this called "Google Dance"), so the longest may take a month, the site you submit it. Google is found. When the site is updated, try to handle the updated page to the search engine to remind the search robot to return to the renovation, so that the update content can be found in these search engines as soon as possible. Once included in BAIDU and Google, you can search for Sohu and Netease-based page search supported by BaiDu. Sproduction in Sina Search in Google.
2, registration classification directory
The current main classification directory includes the following sites:
Yahoo! China Search Engine http://cn.yahoo.com/search/
DMoz.org http://dmoz.org/regional/asia/china/
Sina search engine http://search.sina.com.cn /
Sohu Search Engine http://dir.sohu.com/
NetEase search engine http://search.163.com/
For DMoz.org, the general domestic readers are not very understanding, this is an open directory site, which is responsible for reviewing, adding, and managing, which is similar to NetEase's site directory. It is also important because of the large number of overseas search engines such as AOL Search, Altavista, Hotbot, Google, Lycos, Netscape Search, etc. In the above classification directory, Yahoo! China, DMOZ.ORG and NetEase provide complete free login, need to be included by manual review; Sohu Search is only for non-commercial institutions such as school, business organization, etc., Sina Search must Payment can be logged in. During the login process, you need to choose the category that best suits your site, and fill in the site and the login information. After submit, it will generally have feedback to be included in a week.
3,3721 network real name and China Search League
3721 The network real name technology is the entry point, in addition to its own real-name users (the browser installed the plugin users), and cooperate with many sites, the influence has exceeded many search engines, followed by Baidu and Google, currently Site with 3721 has Sina, Yahoo, Sohu and China Search League. Although the registration 3721 network real name requires a certain fee, but choose the right keyword to register, 500 yuan / year investment is worth it!
The China Search Alliance is actually a classified directory, but it has emerged in the way of the alliance, and the foreign military in the search market, although the influence is relatively limited, there is a certain development prospect. Free login is also supported, similar to the above directory site. http://service.chinasearch.com.cn/web/frontward/free/free_protocol.htm 4, non-mainstream classification directory
There is a non-mainstream classification directory site in the mainland, generally claimed to "Website Daquan", "Website Navigation", is actually a comparative original classification directory site. Since the site directory they provide is very practical from the perspective of the majority of netizens, it is very practical, so the current publicity effect is very good, the visits are also very large, such as the most famous hao123.com ranked 14 in the global Simplified Chinese site (According to Alexa Site Statistics). You can go to these sites to see if there is a direct directory and classification of your own site. If there is, you will send a letter directly to the webmaster and ask for a record. If you can include it, you can bring considerable access.
Here is currently famous sites:
http://www.hao123.com/
http://www.v333.com/ (itself is ranked according to Alexa, not included) http://www.cnww.net/
http://www.wu123.com/ Do not land
http://www.5566.net/
http://www.37021.com/
http://www.k369.com/
http://www.da123.com/
http://www.94135.com/
http://www.265.com/
http://www.guang.org/
5, paying search engine promotion
Now the major search engines are launching their own paid promotion, including:
Baidu bidding ranking service (0.3 yuan / click above);
Google's Adware Service (0.5 yuan / click above);
3721 network real name (500 yuan / ordinary real name · year);
Sina, NetEase, Sohu and China Search alliance toll login and bidding ranking.
