Generally speaking, the URL contains keywords to help rankings. This usually involves two problems: Whether the domain name should use keywords and sub-page names should use keywords.
Domain ranking optimization effect and brand effect
From the perspective of search engine ranking, the domain name containing keywords is generally better than domain names. For example, if you search for a search term, the website www.hosting.com is easier to get a higher website rank than www.ipowerweb.com. In addition, when you are linked, people are generally used to use the website name / domain name for text link content. In this way, the domain name containing the keyword can add weight to the website.
However, from the brand effect of the product or service, if you provide the product or service with the brand's strength and a deep market potential, then the company name (brand name) should be relatively appropriate. Therefore, whether to use keywords in the domain name, it is advisable to start from the long-term perspective, according to the market strategies of the different goals developed by the company, do not enter the misunderstanding of the urgent work.
Problems with keywords in domain names
Question 1: Whether the domain name is suitable
The domain name should not be too long, generally one to two keywords best. Such as kw1.com or kW1-kw2.com. This customer is easy to remember.
Question 2: Do you have an independent domain name?
Independent domain names can get an accreditation of search engines. The survey shows that most of the search engine rankings give smaller "importance" for websites that do not have independent domain names.
Question 3: Does the domain name Keyword Stuffed Domain
For example, KW1-KW2-KW3-KW4-KW5.com. Imagine, if the "importance" of the keywords that appear in the domain name is 1 point, Keyword1 is the keyword you want to promote. Then, for this domain name containing five keywords, each keyword "importance" in the search engine is 1/5. This reduces the "importance" of the most important keyword KW1 in search engine. And in the domain name, there is always a need for a higher search engine rankings in order to provide practical information to customers. Search engines sometimes ignore some of the keywords that appear in the domain name.
Question 4: Does the domain name are honest with product or service
The "deceptive domain name" problem in optimization should be avoided. Assume a site that provides a hotel reservation service, if "ABC-HOTELS-CCommodations.com" is reasonable. But if it is "ABC-HOTELS-ACCOMMODATIONS-TOOST-INFORMATION-BUSINESS-TRAVEL-GUIDE.COM", it belongs to a spoofing domain name.
Recommended keywords in sub-page name / address
The related keywords in the subpage address can effectively improve this page in the keyword correlation score of the search engine. But avoid excessive web optimization, which causes a lot of stacking keywords in sub-page names, shaped like domain.com/kw1-k2/kw1-kw2-kw3-kw4.htm. This result will only be counterproductive.
Although this may not do for users, because they are not these, but whether you have claimed on your website. In this way, a very network experience is very likely to think that your website is just a search engine, in fact, there is no more quality content. On the other hand, for the search engine, for those sub-page names that have a lot of stacking keywords, each keyword "share" is placed, and even some keywords are ignored, this is not impossible. .
Other issues using keywords in the URL
Many search engine optimizations have been mentioned that multiple keywords in the web name should be separated by separator when optimizing Google is optimized. So, what separator is recognized by the search engine? Can you do a separator?
Question 1: Search engine acceptable separator
For example, a search engine optimization page:
Search-Engine-Optimization.htm
Search% 20Engine% 20optimization.htm
Search_ENGINE_OPTIMIZATION.HTM Do they play the same role in Google's page level rating?
Many users think that the search engine will treat the underscore as a separator. Because some famous network classification catalogs such as DMOZ and Yahoo are also using underscores in their file names. But in fact, at least Google will "-" and spacecode "% 20" as space characters (ie, "% 20" effect in the URL). But Google does not agree to "_" is a separator. For Google,
Search-Engine-Optimization.htm = Search Engine Optimization
Search% 20ENGINE% 20Optimization.htm = search Engine Optimization
Search_ENGINE_OPTIMIZATION.HTM = SearchengineOptimization
We can search with "allinurl" to verify. Or use "Search Engine Optimization" as an example, simply enter: AllinURL: Search Engine Optimization in Google, you will find that any URL containing underscores is not present in Google's Search Results Page (Serps).
Experts say: "The difference between" - "and underscore" _ "is not one of the features of Google, but is based on the consensus formed in the IT industry. Underline" _ "definition is just a common letter Not a separate symbol. And the definition of the character "-" is a separator identification for text index. If your file name consists of several keywords, it is appropriate to use the separator to optimize, such as even characters "-" or Space feature "% 20", but not advocated using underscore. "
Question 2: Frequency of separator
If you see a URL similar to this in the web: www.seocompany.com/seo/search_engine_optimization, we can easily make a space in the URL as a space. Although the underscore "_" may be more readily readable, such a URL in the web page will bring trouble to the user. Therefore, from the user's easy-to-use perspective, we do not recommend that you use underscores in the URL.
There is also a question: Does Google have the "-" of the "-" appearing in the URL? Practice shows that even the characters in the URL are best in one to two. There are many users trying to enhance keyword density by such as "Search-Engine-Optimization-Website-Search-Engine-Optimization.htm", but the result is frustrated to discover the PR value of these pages, not only can not improve. The website ranking, but in the search results, the sales are hidden.
Conclude
General Search Engines give a certain "importance" to keywords in the URL. So you can optimize the URL to enhance the rankings of the website, but should pay attention to the optimization strategy when making web optimization. In fact, if the website is more than a house, it is like a housing foundation for the search engine. Those reasonable and long-term optimization strategies are like chosen a solid foundation to take the house, regardless of the algorithm of the search engine ranking, but those websites who use sand do founders have to fight. Once the website ranking algorithm changes the wind, these websites have only "waiting from the beginning, and the old mountain river".
