The so-called website optimization refers to the planning of the website ranking rules for the search engine, the web page is designed to ensure that the website can get better rankings on search engines, so that more potential customers can find you quickly, thus The maximum network marketing effect is obtained.
■ Use of keywords
We look for keywords to use them in web pages. I have seen the introduction of the search engine work and the web ranking rules, you may remember how the search engine reacts to the user's query. It first uses the keyword input to search criteria, retrieves web pages containing this keyword in its database, and then follow the "Match / Location / Frequency" principles to return to the website ranking search results.
So in order to let your web page appear in a search result of the keyword determined in advance, you must use a keyword on the web page. Place the keyword includes: title, Meta label, web page text, Alt tag, etc. However, it is important to pay attention, don't repeat a single keyword (spam), and you can't arrange keywords (also spam) as simply in Meta keyword tags, but should follow the necessary grammar rules to form nature. The smooth statement makes the visitor look very comfortable, and also takes into account whether the customer has sufficient attraction. In short, keep in mind a principle: there is an attractive and value of visitors, and search engines will not be seek.
Indeed, this work is not easy, but as long as we are willing to work hard, put our thinking to the extreme, you will be satisfactory.
■ Website theme plan
Be careful not to make your website theme too dispersed. Because the website theme is over, the consumer will be more energy in this area, so the quality of the information provided will also be. We know that search engines have been committed to providing users with high quality information search services, so it will return those websites that provide value information to give the user.
If the website content coverage is wide, it is indeed necessary to retain a lot of themes, what should I do in this case? Or the same principle, as long as you make a reasonable organization of the website information slogan, you will naturally form a relatively concentrated topic, then the search engine will naturally give you a relying on the website rankings.
■ Enrich website content and website popularity
Both are complementary, and websites with rich content will usually be welcomed by visitors. Please note that the content of the content here is not a complicated content, but refers to the depth of the content.
When searching engines are in the ranking website, not only do you want to see the information relevance of the webpage, but also consider how the site's reputation is, how much is the external link, how is the click rate of the web page. Therefore, a content enriched website will definitely be in front of the content of the content.
