Web data stream analysis beyond click count
In the early stages of e-commerce, Web site data stream analysis typally mean that installs counters on your homepage and runs simple statistical programs on an external log file to record click rate. However, industry leaders soon realize that simple click counts are neither accurate and far from the level of detail required to achieve marketing purposes. As a result, each company is looking for more advanced analysis tools, which can provide full information that will do anything in accessing the company's Web site and visitors once after entering the site.
It is necessary to determine the habits of visitors in the case of US $ billion in the Internet advertising. For example, after mastering the correct user history information, you can personalize your site to accommodate the taste and habits of our customers, thereby increasing the user's loyalty, increasing the chance of cross-selling. According to a recent research report, less than 5% of the e-commerce site visitor actually purchased the goods, so seriously treating the site analysis will enable you to make your site in all aspects of the weapons, which will mean Either win sales share, or make customers give competitors. Site analysis is not necessarily complex: for example, further understanding of the data of site calorie (end users have always used the external web pages and sites of your site) to help you determine the effect of the recent promotion.
Fortunately, software vendors use new products of various prices to meet site analysis in addition to capturing various needs other than clicking. The cheapest Web Data Stream Analyzer is generally below $ 5,000, but they also provide minimal information. If you just want to try it, then you can even find the free software utility like Wusage and Analog as a nice start. High-end Web site analysis package prices are between 40,000 to $ 50,000, and this has not included hardware and personnel.
Some ASPs have begun to include service-based analytics tools to reducing a certain initial technology and financial burden in a variety of services they offer. The I-ECHOES of Eluminate and Keylime Software from WEBSIDESTORY company's I-echoes provides access to users of different enterprise analysis tools for users in a monthly fee. In the ASP model, you don't have to invest in hardware infrastructure or training, the program can run immediately, and sometimes as part of the contract, you can even get a consultation service. However, ASP-based software often also have shortcomings, such as third parties will be able to touch your tight defense secrets.
Web log
Do not talk about costs and implementation issues, then what information do you want to find? Where the site starts analysis is your access log for your web server. Whenever the user requests a web page on your site, this request is recorded in the access log. The access log records typically written in a CLF (General Log Form) consists of seven domains, including the date and time of the request and the IP address or DNS hostname of the browser. Sometimes this basic information is everything you need.
However, if you need more information, ECLF (Extended Universal Log Format) may be what you need. ECLF provides features such as tracking references and identifying cookies. Providing a more advanced mechanism for recording user data has become a standard practice for web server vendors (such as Microsoft), although such programs are usually dependent on the server.
In addition, many software vendors now provide users who can extract information from access logs, including WebTrends Enterprise Reporting Server and Mediahouse Software's StatisticsSserver Livestats these installable solutions. These packages provide an enterprise-level feature that is not available in a simple access log. For example, you can quickly understand the quantity of special visits, the total number of visitors sessions, and the length of the visitor. You can also get useful additional features like configurable report charts and support for individual servers and server clusters. In addition, built-in security allows you to grant different levels of access to different levels of employees. In addition, some Web site analysis tools also enable you to perform real-time log analysis. For example, when using Mediahouse's livestats, you can quickly see how many users are accessing the site, they are watching which pages and they stay in the site.
Establish behavior model
A disadvantage of log analysis is that it does not always provide information on high-level marketing, such as browser to shoppers, income and visitor history on each customer. In order to meet the above needs, several behavior analysis packages and services have been launched.
Products like WebTrends Commerceths and Netgenesis NetAnalysis and many new ASP services can generate all online viewers' history profiles. They can generate small HTML code that must be inserted into the entire site encoding, namely metadata. Such code can be executed on the webpage load and start the data acquisition process. This data is typically saved in an encrypted relational database on a stand-alone server, which makes you execute data mining functions in real time without impairing the performance of the web server.
You finally got a series of instructions who visited your site, where they came from and why, why did they leave the exact report of the visitor's behavior. For example, a report can tell you that many visits have left your site at some point in the checkout period before the implementation of the transaction. Review this process can expose the defects that cause potential customers leave the checklist. You can also record the first visitor and the number of the first shopper in the process of accessing your site, and this is exactly the effect of advertising promotion activities after the advertising period and analysis from other sites to your site. The wonderful path of the data stream.
Obviously, the correct combination of log analysis and behavior profiles can have a direct impact on the success of the Web site. In addition, the information you get from pre-analyzed is difficult to capture from the real world, but this information can be easily collected online. Web Data Flow Analysis Tools and these latest developments can enable websites to get a detailed report on Internet customers and their habits.
