Sun PS professional service provided by the commercial website consultation has created leading e-retailer Qingyun straight
"Sun PS professional services provide a set of excellent skills for JCREW.com project, including basic architecture design, server and storage platform integration, architecture design, database adjustment, results - outstanding functional planning and other skills. In assessment, development, deployment At all stages of maintenance, Sun Consulting has laid a solid leading position for us and provides field project management. This is also important. "
PAUL FUSCOJ.CREW Senior Vice President and CEO
Overview
It is necessary to strengthen its popular website business jcrew.com, it helps to strengthen its popular website business JCREW.com, it helps Sun's architecture design and implementation experts. In the side of the J.Crew team, the Sun PS professional service business website consulting designers and project managers have helped the company to adjust the performance of the site, increase the maximum traffic, and rapidly grow a loyal online shopping group for the company. Provide exciting new features. With the help of Sun, J.CREW has become one of the first companies that successfully establish the Internet, catalog, and traditional retail outlets.
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The forefront of e-commerce technology
JCREW.COM was initially launched in 1995 and is one of the earliest websites of the Internet to consumers (B-TO-C) mode. In the first year of starting operation, the basic site brought more than $ 2 million in J. Crew's direct mail order retailer. Unfortunately, the JCREW.com website operates unstable and low performance, which is not possible to support the company's Web-based business objectives, thus hindering that the website has succeeded in the early days.
In 1998, J.CREW desperate Sun PS professional services use a new architecture based on Sun Enterprise server, Sun Storedge array, Solaris operating environment and enterprise version (J2EE) Java 2 platform, rebuilding a platform for jcrew.com sites. When the normal running time and performance of the site is significantly improved, J.CREW immediately starts recognizing the benefits of this investment. Site using the Sun platform has quickly brought nearly $ 30 million in revenue per year, which is far more than the income of the initial start.
But full of business wise J.Crew has also developed a higher expected value. In order to achieve the goal of establishing a business to consumers, it is successful as the catalog sales and traditional store retail operations, and the company also works again in 1999.
While collecting the design and implementation of Sun PS professional services, J.CREW also requests Sun PS professional services to help further improve its performance, scalability and technical capabilities. Sun PS professional service positive response, a multi-layer architecture is designed according to the SunConnect solution architecture. Through this proven effective method, Sun professional services rapidly enhanced site performance, meeting the company's support for rapid response, maximum traffic, user personalization, internationalization, and other aspects.
As of the end of 1999, JCREW.com's sales revenue reached 62 million US dollars, accounting for 15% of J.CREW pillar income. After the new architecture is enabled, J.CREW expects that 2000-related revenue can be close to $ 120 million.
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Make you click and order simple and easy
J. Crew's customer information library is rapidly expanded, requiring the performance of the performance and ability to improve the basic architecture of the website. To achieve long-term business goals of J.Crew, Sun PS Professional Services recommends transplant existing websites to multi-layer architecture, including Solaris operating environment, Oracle8i database software, and custom e-commerce application products based on J2EE technology Server - These are all running on a highly extended Sun ES enterprise server and a Sun StorEdge array.
Under this new architecture, J.CREW can easily increase the processing power of the web infrastructure and disk capacity, without interrupting the current operation, so it is easy to expand the site, allowing it to handle a lot during the holiday season. Transaction processing and large-scale transaction peak. Java technology in Application Product Layer enables J. Crew to generate some advanced features to generate a third-party inventory, ordering, and accounting system, such as helping customers quickly and effectively complete online shopping personalized web pages. J. CREW Senior Vice President and CEO Paul Fusco said: "Sun PS professional services have indeed been implemented by their architecture plan, and their knowledge and professional skills are worthwhile. Our site is very reliable and Extension, whether it is longitudinal or horizontal. It really supports our business plan and makes our reseller customer feel clicking and ordering this sales method is easy and pleasant. "
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Preparatory expert team
In order to provide the best service as much as possible and drive the project to complete the project, Sun PS professional service brings the main experts from New York Commercial Website consultation practices (.com consulting practice). The e-commerce consultant of the commercial website consultation provides software architecture and e-commerce solutions expertise; senior Internet practices are responsible for providing systematic basic architecture, security, clustering, capability planning and loading test services; Java Center [SM] service expert Designed and developed a software architecture based on J2EE technology. In addition, Sun PS professional services and e-commerce integrator Fort Point Partners signed a sub-contract contract to help implement application product design.
The preparatory team implemented the SUN confirmed approach, which was able to efficiently develop and deploy multi-storey e-commerce architecture. This method, also known as the SunConnect solution architecture, combining a reasonable unified process (RUP) to define a flexible, open platform, on the one hand, in line with customer business goals, and on the other hand, it is possible to reduce the implementation of new technologies the cost of. RUP is a web-based software engineering process process that improves the work efficiency of the group and provides the best software operation method to members of all groups. RUP consists of four definitions, complied with a close phase (start, theoretical elaboration, construction and conversion), which helps the Sun team to develop and launch a new web infrastructure in less than four months.
The SunConnect solution architecture also establishes a reference frame based on J2EE technology to easily convert legacy applications to components-based open mode, establish a framework for business matters, and add new application products and Technical perfectly has no shortcomings in business model without having to re-reporting the existing infrastructure.
Sun PS Professional Services Consultant first assessing the e-commerce goals of J.Crew, subsequently description of the functional aspects of the desired technique (now part of the SunReady solution). Based on this brief, the team can build an architecture and test to determine whether it is ready and assist completion of the conversion from the boot environment to the working environment.
For J.CREW, the SunConnect solution architecture has great efforts to successfully implement the overall project. According to FUSCO: "In less than four months, Sun PS professional service designer created a powerful, flexible multi-layer environment, and software architecture using SunConnect framework and J2EE technology ensures legacy system. , The new Oracle database and the newly customized e-commerce application product are smoothly transferred.
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Scalable multi-layer architecture based on Java technology
J.Crew realizes that the performance and availability of websites greatly affects whether they have the ability to provide services to rapidly grow online shopping groups. To ensure maximum scalability, reliability, and performance, Sun PS Professional Services recommends combining Sun ES Enterprise Server and Sun StorEdge arrays and assigns important third-party software products. In order to reduce management costs, the JCREW.COM site is hosted by Digx, which is a leading Internet and application product service providers in Washington. The database layer consists of two Sun En En En En En En En En En En En En En En En En En En En En En En En En En Encirculatory, 4GB Memory, 36GB Disk Spaces, and four storage spaces, composed of Near 200GB of Sun StorEdge A5200 disk arrays, and is configured Oracle Parallel Server. ORACLE 8I database, Sun Cluster 2.1, and Veritas Volume Manager software run. The cluster environment enables J.CREW to maintain higher levels of availability and performance, especially in the peak of communication, such as Christmas shopping peak season.
Two Sun Enterprise 4500 servers (each 400MHz processor, 5GB memory, 36GB disk space) cooperate with two Sun StorEdge A5200 arrays to provide space for the Web layer of the site infrastructure and the application product layer. The iPlanet web, directory, and certificate server provide front-end Web interface, and the custom implementation of the Dynamo product of Art Technology Group (ATG) provides application product logic.
When configuring the ATG Dynamo application product, the Sun Working Group built a strong application product server architecture based on J2EE API features - including JavaServer Pages, Servlets, Java Database Connectivity (JAVA Naming and Directory Interface (JNDI), and XML technology. . With J2EE components, customer search queries can be converted to database queries, and then this structure will respond to compile into customizable web pages, which are displayed in front of customers in a dynamic manner. In addition, XML allows seamless exchange documentation between completely different systems. E-commerce features (such as shopping carts and payment methods) have been linked to existing support systems such as inventory control systems and accounting system.
The new architecture allows J.CREW to easily connect to the customer's Web logic with the application product layer, integrate application product layer legacy system, and also facilitate seamless integration of new application products and technology. This dynamic, personalized personal experience makes J.Crew improve customer satisfaction and can bring repetitive online services. If there is no J2EE technology, the company will have to put considerable energy in the following aspects: Recombinant legacy rear end system to support all new e-commerce functions; develop new software code to integrate its application product layer and database layer.
Can the Sun infrastructure can seamlessly expand across multiple servers and storage arrays, and it is critical to J.CREW. The company's site can support 8,000 users at the same time, 250,000 different visitors per day, with a number of clicks, and more than 85 dynamic pages available per second. J. CREW is expected to double the traffic of the site in 2000, which can adapt to the continuous increased traffic.
Fusco said: "Customers continue to visit our site again, because the site has customer-friendly interface, fast page load speed, high security and function can be customized. It helps promote our sales."
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A very good partner
Before the site is granted to the production environment, the Sun PS professional service supervises the entire boot phase, and tests, debugs and retested each component of the multilayer architecture during the boot phase to ensure new sites under realistic conditions. Can run reliably. In October 1999, when the improvement of JCREW.com, J. Crew's executive personnel were a little uneasy, but this would be understood that millions of dollars of revenue depends on this new architecture. However, the process of extending from test laboratory to real electronic retail environments is smooth. Fusco mentioned: "Everything is progressing very smooth, even a bit boring, but the boring is also a good thing. We have developed a program and perfectly performing the program. The failure of the site is usually because the architecture design is too bad, you can see it When the architecture of jcrew.com, it will find a strong function, and can expand horizontally and longitudinally. SUN professional service is an important leading role in designing the architecture and managing our website. "He added: "Sun is our very good partner."
Sun can provide excellent consulting services and perfect architectural blueprints for jcrew.com, which is not yet. Sun PS Professional Services is recognized as a leading provider of traditional retail enterprise solutions, especially familiar with small, medium and large retail business unique business problems. Fusco said: "Our technical suppliers understand the CICS system we have left, this is very important. Sun can help us protect our investment even for our website."
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Unremitting efforts
After premise and highly extended new architecture, J. CREW invites Sun PS professional service experts to use the new personalized function to enhance the functionality of the site. By letting users register their shopping hobbies online, J.CREW finds that they can increase their income while establishing a stronger and more intimate relationship with rejuvenation customers.
Sun PS Professional Services implement and manage development work, helping J.Crew launched a personalized engine in the spring of 2000. This engine helps customers track common data, such as specifications or multiple delivery addresses, while also generating target quotations or coupons based on customer shopping modes or conventional shopping records. Third-party service provider collects the "click" data of the personalized engine, then analyze demographic information, then send the report back to J.Crew, which makes it easy for the company to master the shopping trend and further simplify the electronic retail strategy.
Fusco reports: "The customer appreciates the personalization of the site, as this increases online shopping efficiency. We already have more than 120,000 registered shoppers using personalized features, and the number is still growing. Anything, click to order. "
The company's next strategic agenda is to start providing JCREW.com website services to overseas customers and transplanted from the current DiGex shared location center to the DiGex Management Center. To accomplish this work, the Sun PS Professional Services Group is currently pushing J2EE technology-based sites to the world to support difficult Japanese Chinese characters. Porting to management Good DiGex site will provide greater space and better monitoring, extension features, and resources for J.CREW. To this end, Sun PS professional services are providing architecture design and software transplantation services for J.CREW.
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Sun group is full of praise
Fusco said: "Sun PS Professional Services provides excellent skills for JCREW.com project, including basic architecture, server and storage platform integration, architecture design, database adjustment, results - outstanding functional planning and other skills. At all stages of development, deployment, and maintenance, Sun Consulting laid a solid leading position and provides field project management, this is also important. "
Even after completing the development work, Sun PS professional services are still committed to the success of the project. Fusco said: "If Sun's consultant visits our site and discovers the problem, they will take the initiative to inform me. They learn about our website from the technical position. This is also part of our relationship with Sun." Outside the Sun PS Professional Services, J.CREW also rely on Sun SS Support Service to provide ongoing technical assistance. As a customer supported by SunSpectrum Platinum [SM], the company can use the professional engineers who are proficient in JCREW.com website all-weather support services.
In order to develop internal staff skills, keep the website with the best performance, J.CREW invites the Sun teaching service department to train. Fusco recalls: "We participated in UNIX training guided by Sun's lecturer and invited them to customize training according to the actual situation. We want to ensure that the cluster has been properly configured before starting heavy load tests. We arrange your UNIX employees directly Working with the Sun training department for a week. Through field training, we believe that our employees have fully enabled the system to run. "
J.Crew hopes to maintain the rapid revenue growth rate after the platform reconstruction of the website after the SUN PS professional service consultant. Fusco said: "Good, steady project management and excellent architecture design - this is the two major powers of Sun.Coration with Sun is our wise choice."
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"The failure of the site is usually because the architecture design is too bad. When you see the architecture of JCREW.com, it will find its function and expand horizontally and longitudinally. SUN PS professional service in designing the architecture and managing us The website is fully investive in operation. The head is a very good partner. "
PAUL FUSCOJ.CREW Senior Vice President and CEO
