Ma Yun has said that Alibaba is "engine" to be China e-commerce users. I originally emphasized Alibaba to be "80 years of enterprises", I changed the past few days, saying that I have to make "102 years of enterprises" as their own development goals.
Ma Yun said in an interview, "I hope that e-commerce is as convenient as tap water." Is e-commerce really as he said so easy? At the same time, Can Alibaba succeed in three centuries, realizing the development goals of "102 years of enterprises".
View wireless e-commerce prospects
The latest data shows that China's Internet of Internet has reached 87 million, and China's number of mobile communications users is 315 million. If you can integrate these more than 300 million mobile phone users and 87 million netizens, the business marketing and service objects can expand a very huge population. According to statistics, with the transition of communication service providers to the third generation of the third generation of network, the narrowband wireless market will also be developed. By the end of 2006, the wireless users will exceed 1.7 billion, and the two billion will pass wireless. Way access to the network. Such a beautiful market prospect, no matter which businesses will not give up.
It is understood that Alibaba has established the world's largest online trading market, in the traditional B2B e-commerce field, has accumulated more than 4.8 million customers. With wireless way, it is possible to provide electronic business capabilities to users anywhere, and truly perform e-commerce anytime, anywhere.
It is not difficult to understand that these customers who have accepted e-commerce concept is undoubtedly a potential user of wireless e-commerce. And Alibaba said that as an important promoter and service provider of China's e-commerce, once there is a wealth of wireless resources, the three wireless technology, platform and personal terminals are combined, which will have leading advantages in traditional meaning e-commerce. And advance advantages in the field of wireless e-commerce.
Alibaba target users' movement is more compact. Alibaba has been working hard this year, such as the "China Network Business Conference" and "Ali College." Alibaba currently expands the expansion of the target group, but also cultivates a cognition of potential customers, but to transform them into their own faithful customers, this time, it is more clearly expanding the group of target customers. Tome mobile phone users.
Personal transaction into "killer"
Another compelling information is that the Alibaba website's C2C auction website Taobao's personal users will be able to carry out the sale of goods through the handheld terminal.
A few days ago, Taobao was first publicly disclosed in its business data. October in August, the value of all online success transactions reached 120 million yuan. Following the first index, Alexa ranking, netizen coverage, the total amount of the commodity has also achieved leap-on growth, and the amount of members of the member has reached the second place in China. Three times the company.
Some e-commerce experts analyzed when they were interviewed by reporters, Taobao free policy was indeed in line with China's e-commerce development, after all, the C2C industry was still in the primary stage, online trading store and real-world stores, people always I hope my cost is minimized. From Alexa ranking, a few days of domestic auction giants have fallen sharply, almost straight down, which is likely to be because many of the original users have realized that this dock is not good, in China, platform docking significance, Unless a cross-mode fusion.
For the C2C website, to expand the momentum, expand the revenue, first welcome the guests, but can't make more potential consumers refused to reject the door. Alibaba side said that only a better service is better than the charge, giving users a real value, allowing users to get benefits in online transactions to cultivate more more loyal web traders.
At present, the market potential of personal online trading is very huge, and only 7% of China's current 87 million netizens will shop online, so there is a large market expansion potential. This data will be doubled if trading is carried out through the handheld terminal. Not long ago, Alibaba announced that it will add another investment of 350 million yuan, mainly for the website to further build a more complete security system, payment system, service system, and technical platform. The investment will continue to be inseparable.
Going out of the "engine" of the country
Alibaba's relevant person in charge revealed that Alibaba's introduction to China's advertisements in the US election, the advertisements of Chinese companies have begun to play in the US CNBC.
China's small and medium-sized enterprises have exceeded 13 million, and the number of foreign countries is larger, and is the bodies of foreign economic development. Ma Yun believes that with the development of China's economy, China SME will become the engine of China's economic development, and Alibaba, which serves SMEs will be, if China has now become the world's manufacturing center, then Alibaba will act as a SME Going out of the "engine" role of the country.
Alibaba's revenue 70% comes from Chinese suppliers of China's export exports, and serving domestic merchants only accounts for 30% of their income. Ma Yun believes that as China is joining the WTO, Alibaba is coming to overseas the best time. Alibaba not only serves export of foreign trade in China's SMEs, but also serves export trade in SMEs in every country in the world.
It is understood that Alibaba has reached a good partnership with more than half of the world's top 500 companies. Ma Yun said that a big background that Alibaba coincides with Alibaba is that the world manufacturing center is moving to China. Globally, whether it is general clothing, toys, or electrical, information products, the products of "Made In China" identified, and at the same time, China's products manufactured in the global market are also increasing. China SMB aggregated on Alibaba website, inevitably become the focus of international buyers.
For Asian SMEs, the most lack of business information. With the use of the Internet, Alibaba is mainly two things to these companies. First, show Chinese companies to the global buyers, and the other is to provide international buyers to Chinese companies.
This may be another important legal code of Alibaba's "102-year-old enterprise", Ma Yun said, "Future, I hope that SMEs will develop their finance, management, product development, and consult all in Alibaba. Alibaba offers platforms, brands Technical support, and specific applications are made by the software developers of Alibaba. "
