In 2008, the SME management software market reached 5.5 billion yuan (2004.09.29) from: Computer World
In the next five years, the SME management software market will grow in average of 25% of the year, and will reach 5.5 billion yuan in market size in 2008. After years of cultivation, the SME management software market has been formed.
mold. According to Yi Guan International, "SME Management Software Application Research Report (2004)" shows that in 2003, the total amount of SME management software market was 1.86 billion yuan and will reach 5.5 billion yuan in 2008. In the next five years, SME Management Software Market will grow at average of 25%. SME management software market size and pattern feature In 2003, the total amount of SME management software market was about 1.86 billion. During the next five years, the SME management software market will increase the average increase of 25% in total, 2008 will reach 5.5 billion in 2008. about. The main competition manufacturers in the SME market are domestic management software vendors, accounting for more than 90% of the market share, which will continue to exist in 3-5 years. Foreign management software vendors are currently entering the initial in the SME market, and the market share is not more than 10%, and customers are mainly concentrated in the high-level SME market. At present, the SME market can be divided into three categories in accordance with different management software: only applied to the primary SME market for stand-alone management software; applied to the network version alone business management software, but there is no intermediate SMEs for enterprise integration management software Market; high-level SME market applied to enterprise integration management software. SME management software requirements and procurement behavior characteristics The primary SMEs mainly apply simple financial management and personnel management software, the most concerned price factors in the purchase, the government's requirements and manufacturers' data promotion is the main purchase source. Intermediate SMEs require professional finance, personnel and office automation software, the most attention to the functionality and ease of use of products. The price is not much effect on the sales impact on the online version of the business management software, the price reduction and discounts are not much. Advanced SMEs require standardized enterprise integration management software in the industry to improve corporate management. SMEs who purchase enterprise integration management software are very concerned about the company's successful experience and implementing service capabilities. The advantages and disadvantages of domestic and foreign manufacturers are very obvious in the management software manufacturers of finances. It is very rich in ease of use, prices, channels, etc. The main disadvantage is that the product function has not yet been made in manufacturing industry subdivision and standardization. In addition, although the domestic integrated management software manufacturers have their own professional advantages and industry experience, it is generally seen that the industry is relatively narrow. Domestic web-alone business management software vendors are obvious in their respective products, but the product range is narrow. The advantages of foreign management software vendors are based on a very good high-end market brand and powerful research and development strength. The most disadvantageous thing is that foreign manufacturers have lack of experience in small and medium-sized enterprises, and the development of channel construction is slow, which directly affects the performance in SME market. For domestic and foreign manufacturers, the current situation of management software vendors, Yi Guan International believes that the self-purchasing customers of the primary SME market can learn from the practice of individual users, bundled with PC , Price discounts, trials, etc. provide simple and easy-to-use products for SMEs. In the choice of agents, there is an important indicator for the qualifications of the product agency in the primary SME market, and has established a good sales channel for the large-scale sales channels of single-machine software. For customers in the intermediate SME market, manufacturers who provide online alone business management software should focus on professional brands from product, service, market propaganda. Increase product function development, strive to develop and improve the B / S structure products to meet the needs of our customers. In terms of promotion, it is recommended to cooperate in a professional SME server provider to make the network management software pre-installed into the server for bundle sales. It is also possible to establish a cooperative agent relationship with the network integrator, and compete for the first advantage in small and medium-sized enterprises in the local area network. For foreign management software vendors, it is not appropriate to enter the primary and intermediate SME markets. Foreign manufacturers must pay attention to and enter the advanced SME market, establish a medium and low-end line of defense, and cultivate brand loyalty in medium and low-end customers. The success of the senior SME market is based on the successful channel success, and management software vendors must strengthen service capabilities through the construction of their own channels. The channel settings should be divided into industry to meet the professionalism of sales and services.
