On September 26th, on the "Shang" word track in the Shanghai International Circuit, the Chinese characters of the "HP" of the Chief BMW HP will appear. Previously, HP official has officially announced this news. This is the 16th station of the season F1. With more and more manufacturers, more and more manufacturers, including HP, the world-renowned manufacturers in Shanghai as a marketing position.
In addition to HP sponsor BMW and its drivers Williams, the Ferrari team and AMD, McLaren teams and portfolio label and Siemens have launched a similar cooperation. Microsoft, macro is more than nearly more than 50 big customers in the world to visit Shanghai, visit F1 events, and enhance each other. On September 26th, in Shanghai's F1 track, F1 marketing battle can be said with a smoke.
Join Shanghai F1
In the F1 team and IT enterprise cooperation, the most comprehensive and deepest cooperation is a cooperation between HP and Williams and BMW teams. The cooperation between the two is a model for IT to provide technical support for F1 events.
HP announced on September 15 that in this year's F1 Shanghai station schedule, HP will first use "HP" Chinese character logo to replace the previous HP "Invent" logo. The growth of this move is not related to the growth of the Chinese market. China is a recognized world's largest, the fastest market, so it has always occupied an important role in the global strategy of major companies. Because of this, major multinational companies have Borrow the F1 Grand Prix to launch the marketing public relations.
Sun Zhenyao, president of HP China, said that the HP made his Chinese name "HP" unveiled the move of the game, and it is more important to explain the typical representative of the F1 team and its sponsor "China Complex". And with a TV broadcast of the event, there will be billions of TV speakers with the 200,000 viewers in the world. The first time I saw the word "HP" in the most eye-catching position of the BMW Williams F1.
F1 another sponsors, the world's second largest microprocessor provider AMD is unwilling. On September 24th, the President Hector Ruiz personally visited China, with its accompanying, and AMD global partner. According to the news from AMD, after hector ruiz participated in the media meeting in Beijing on September 24, he would lead these partners to participate in the F1 event of Shanghai.
After 30 years of Intel with its competitors, AMD achieved a historic breakthrough this year. Not only in Intel launched 64-bit microprocessors, China's association, Fang Zheng, and the wave announced that cooperation with AMD, using AMD chips on its PC, server. Participating in the F1 event, not only for strengthening cooperative relations with partners, but also emphasizes its attention to the Chinese market.
There is also a macro of Taiwan's computer manufacturer behind AMD. Macro 鹮 is scheduled to hold the National Dealer Conference in Hangzhou on the 25th, and the 26th will lead these dealers to see F1 events in Shanghai. Accompanied by, there is a new chairman of the macro, Wang Zhenntang, the new president, Italy, and some media reporters.
Dafa's hand-owned Shi Rong will officially retreat from January 1 next year, and the take operator is Wang Zhenntang designated by it. The macro the market's strong field is in Europe, North America, and the motherland's mainland market, Hongxia has not become the mainstream PC manufacturer of the mainland, which has become a treasure of Shi Zhenrong. Wang Zhentang has received the interview with this reporter that Hong Rong will strengthen the strategic layout of the motherland, and in 2005, there will be a series of strategic initiatives, and leading the channel factory to see the F1 event as a series of strategic initiatives.
Even the world's largest software manufacturers Microsoft have not given up this marketing opportunity. According to Microsoft internal people, Microsoft will lead 40 major customers to China to China, Shanghai, to see F1 events, including Morgan Bank, US Securities Exchange. Microsoft's Chief Operation Officer Wu Shixiong confirmed the matter when the reporter was interviewed and said that this is beneficial to strengthen cooperation with big customers, and said Microsoft attaches importance to the Chinese market. The reporter's interview learned that HP and AMD's sponsors provide financial support from each other, and also provides a series of products, technology, solutions and services for the F1 team, whether Williams or Schumacher Behind its success, there are these sponsorship support. Because of this, these sponsors are called the behind-the-scenes hero.
Behind-the-scenes hero
In the story behind the scenes, HP and Williams' cooperation have typical significance.
The cooperation of HP and BMW Williams F1 team began in 2000. As the first sponsor of the fleet, HP also provides BMW Williams, including Linux-based supercompose technology, wireless network technology, mobile computing technology, printing and imaging technology, and global 7 × 24 hours professional service support. These support have a strong technical back shield for the BMW Williams F1 team in terms of racing design, performance management, manufacturing and remote sensing survey.
For example, the data obtained by the wind tunnel is quickly transferred to the technical partner of Williams, the Linux architecture provided by the Linux architecture, which plays a key role in the design of the car, which makes William. Song has an excellent aerodynamic model technology. During the wind tunnel experiment, the Williams team has greatly improved the ability to design, simulation, and experiments in a virtual environment.
On March 7, AMD extended the cooperation contract of the same Ferra, and the agreement between the two sides has been sign in the end of 2006. Rose Tott, the main executive of the Ferrari Team, Roose Brane, Chief Designer, Luo Martino, said that AMD has become the most important partner of Ferrari.
Henry Richard, a senior vice president of AMD Global Marketing and Marketing Department, said: "The victory of the competition is the victory of the entire team, AMD Tongrari is the leader in our respective fields, and the cooperation of Ferrari will greatly promote AMD development. It is mainly because the continuous improvement of the Ferrari racing speed is also necessary to improve the work environment, which also promotes the development of AMD strengthening technology to a certain extent.
Full text:
Oriental network
