First, the role of business card
1. Promote himself: a small business card records the name, occupation, working unit, contact method (telephone BP machine, E-mail), etc., form an outwardly propagated medium.
2. Propaganda Enterprise: In addition to labeting personal information, business cards also labeled corporate information, such as: the name of the company, address and business of enterprises, etc. Incorporate corporate names with CI image plan into office supplies planning, this type of business card enterprise information is important, personal information is secondary. In business cards, there must be a logo, standard color, standard word, etc., which make it a part of the overall image of the company.
3, the contact card of the information age: In the digital information age, everyone's life work learning is inseparable from various types of information, and the business cards communicate with their unique forms, and to a large extent convenient. Our life.
Second, the classification of business cards
1, according to the nature of the business card
(1) Identity identifier class name. The contents of the business card mainly identifies the name, position, unit name and necessary communication method of the holder to deliver the personal information of the person.
(2) Business behavior identifies class named tablets. In addition to identifying the name, position, unit name, and necessary communication methods, it is also possible to identify the business scope, service direction, business sector, etc. of the company to deliver business information.
(3) Enterprise CI system business card. Such business cards are mainly used in larger companies with overall CI planning, business cards as part of corporate image to improve corporate image and marketing corporate image.
2, classify according to the production process
(1) Offset printing card.
(2) Color print business card.
(3) Laser print business card.
● Business card design points
I. Basic requirements for business card design
As a person, a professional independent media, is designed to pay attention to its artistic. However, it has a significant difference with art works. It doesn't have a high aesthetic value as other art works, you can go to enjoy, go to taste. It does not cause focus and pursuit in most cases, but for memories, with stronger recognition, which makes people get the required information in the shortest time. Therefore, business card design must be a concise and concise, font level, emphasize design awareness, and novel artistic style is novel.
Basic requirements for business card design should emphasize three words: simple, accurate, easy.
1. Jane: The main information of business cards should be concise and clear, and the composition is complete and clear.
2, accurate: pay attention to quality, efficacy, accurate information as possible to the delivery information.
3, easy: Easy to memory, easy to identify.
Second, the business card design
1, the first three aspects before designing the business card design
Holder's identity, occupation.
The nature of the holder and its unit of its unit.
Holders and units of business category.
2, unique idea
The unique idea comes from a reasonable positioning of the design, from the full understanding of the holders and units of business cards. A good business card can stand the following aspects:
Is there a visual impact and identity.
Whether there is a working nature and identity of the media subject.
Whether it is chic, unique.
Whether it meets the business characteristics of the holder.
3, design positioning
Determine the design concept of the previous three aspects, determine the composition, determine the font, determine the color, etc.
Third, the components in business card design
The so-called constituent elements refer to various materials constituting the business card, which is generally referred to as a sign, pattern, a copy, a business card holder name, a communication address, a communication method. These materials have different mission and effects, which are collectively referred to as constituent elements.
Two categories of elements of components:
1, constituent elements of shape
Sign (trademark or business logo) design with pattern or text shape and registration)
Pattern (formation of color blocks forming a business card)
Contour (several borders)
2, constituent elements of the scenario
The name and position of the business card holder.
Business card holders' unit and address.
communication method.
Business field.
The above components are in the design of the business card, and the focus of their design is determined according to each type of business card.
Fourth, business card pattern
The design of the pattern is an important part, and the pattern has:
1, attract attention
2. Pass the occupational characteristics and industry characteristics of business card holders.
3. Guide the reader to lead the sight to the induction effect of important solutions.
Pattern composition
1. Gravity of the pattern
Monochrome gravity uses monochrome gravity in business card design to maintain design integrity and no loss of visual impact.
Mix color gradients more than two color gradients, the effect of this picture is more active, but the application should be paid attention to the strong and contrast of color and the proportional distribution of composition.
The image gradient visual name, the factory name or distribution product, is doing light and weakened, color gradient, size gradient, forming a richer visual effect.
2, the role of the pattern in business card is to cut the subject, rich picture, and prompt the reader. The existence of the pattern is to make the subject, the composition is eye-catching, and personality, and it is not a lord. 3. The performance of the pattern is as follows:
Take the image related to the business card holder industry to form a pattern with distinct personality.
Take the image photographic picture related to the business card holder industry as a variety of artistic patterns.
Painting texture, gives a strong art personality of business cards. Such as: oil painting texture, sketch muscle method, sketching muscle method, quick-write texture, watercolor texture, national painting muscle method, etc.
Color block flat and business card paper shading performance
Business card composition
Size of business card: The general business card has a size of 90mm 55mm.
The shape of the business card content:
1, rectangular structure.
2, elliptical composition.
3, semi-circular composition.
4, left and right to fractal composition.
5, oblique pattern. This is a powerful dynamic composition, the subject, a sign, and auxiliary instructions.
6, triangular composition. The triangular composition is a composition of the topic, logo, and auxiliary instructions constitute an external directional alignment of a relatively complete triangle.
7, axis shape. The axis is divided into two categories, the central axis and the asymmetric axis.
(1) Central axis. At the center of the screen, a central axis, the subject, a sign, and auxiliary instructions are arranged in the center axis.
(2) Asymmetric axis. Habit the theme, sign, and the auxiliary instructions. The copy of the radius is left on the right side of the axis, and it can be seen to the left.
8. Piece of the bit. In the same space, two graphics have some positive relationship in the position. It is to enhance the connection between various graphics of the screen.
(1) Turial line is positioned. In the same configuration, the core line of the constituent elements is aligned.
(2) The side line is aligned. In the same configuration, the single-wiring or bilateral line of the constituent elements is aligned.
Unilateral opposition. The same side or different sides of the constituent elements are aligned.
Bilateral opposition. Bilateral alignment of the components.
Wrong is opposite. The adjacent two sides of the constituent elements are aligned.
(3) number ratio. In the same configuration, there are more than two graphics, and a graphic side line and a positive pair of positive pairs of pictures are in a certain number ratio.
Business card visual process
The reasonable visual process should have the following features: 1. The subject is prominent. 2. The flow route of the line of sight is clear, and the level is clear.
1, the theme highlights.
2, the visual process of the business card.
The visual streamline of the business card has a direct relationship with the description of the business card. For example, the horizontal version, the person's line of sight is the left and right direction, vertical version, people's sight is the vertical direction.
Business cards' visual processes are affected by visual ownership. Reasonable business card design, generally has a clear visual level, what is the first look, then what, the last look, the general business card's vision is the topic of the business card, followed by the auxiliary instructions of the business card, and finally the business card logo and pattern.
Business card design and form US law
Business card design As part of practical art must follow formal US law.
(1) Symmetrical is perfect, symmetrical visual feelings are solemn, order, quiet, peaceful. Symmetric is the perfect form of organic life. Most of the symmetrical methods applied in business card design are approximately symmetrical. Because the form of business card design is determined in the venue characteristics of the business card, the business card of the general government agency, industry or business leader adopts a symmetrical composition.
(2) Equilibrium is an important factor in form, it comes from stabilizing visual feelings in a force in force, so the equalization is the visual balance of strength and quantity. In the design, the balance of design elements in the overall ratio is the overall effect of echoing and coordination using the virtuality, momentum, and measurement of design elements. Its form is mainly mainly to master the focus of the picture in the organic layout. Balanced balance in business card design is the first designed design, because it has a complete tendency to make.
(3) Contrast, change and adjustment, unity.
If the designer only pays only the local changes, the lack of considering the full screen, the picture will mess up and trivial. Vioence, if only the overall tune and unity, the picture will be dull, monotonous, bored, boring. Therefore, each piece must have a moderate change, moderate comparison, but also to deal with the relationship between the partial parts, so that harmony is unified, and there is no exception.
Comparative method for business card design.
In China's painting theory, there is a painting principle that is an ease of running horses and unsuitable. It illustrates the contrast relationship between space. In a business card design, there is a certain space in the screen, and the components have a disadvantage, in order to enhance the depth of its works, it can stand out in the subject.
In business card design, the size contrast will make the picture level, clear theme.
The design of business cards can be used to enhance business card characteristics to make the overall business card.
Color contrast
The designer should pay attention to make the color of the color of the color, but also to make the color tone of the picture uniform. Handling the color contrast relationship of a good business card, you can enhance the visual appeal of the picture.
Personal comparison
For example: a government official's business card, generally uses a symmetrical or centralized pattern, the font is simple and generous, the theme is clear and clear, the color is simple, the contrast is strong, and there is no need more plot factors. And a business manager's business card is different, he can have a more flexible composition, with a colorful color, etc. Only seizing personality comparisons can design more plotial personality, more and better business cards. ● Business card color and color emotions
Color in the flat design thousands of measant, mastering the emotions of the color to help business cards.
Colorful and quiet
Since the red can be used to think of fire, blood, the sun, etc., you can also think of enthusiasm, danger, firepower, etc. The color can be concluded to think of light, citrus, autumn leaves, etc., you can also think about warm, joy, etc. Yellow can be used to think of light, lemon, spring flowers, etc., you can also think of light, hope, happiness, etc. So red, orange, and Huang give people an active color. Blue can be used to think of the sea, sky, water, etc., and you can think of calm, it is static color. In the pure gray contrast, the solid color is relatively active, the gray is relatively quiet.
Colorfulness
The color itself has a lightweight sense, and the general sense is different depending on the difference, and the bright color feels light and the gray color is heavy. When the same is the same, the color is highly sensitive. Mastering the quantitative law of color is important for business card design composition.
Gorgeous and plain color.
Some colors give people a gorgeous, noble feeling such as: white, gold, silver, etc. Some colors give people simple, elegant feelings such as: gray, blue, green, etc. Generally, high colorful color, simple color, bright colors, gorgeous, gray color. In a brand-name design, we can determine the use of gorgeous colors based on the identity and working characteristics of the holder. The emotion of color is very rich in the principle of abstract, which can express the rich emotions and environmental atmospheres in nature. Therefore, our designers should find an imagination, using subtle colors emotions, just in its own way.
