Create a 100% success ---- Enterprise E-declaration
In contact with Dr. Zheng Zhengzhong, Vice President of Defur System Integration (Guzhou) Co., Ltd. (Guzhou) Co., Ltd. (Guru) Planning and construction of BenQ Group Global Operation Information System. Although there have been more than four years of history, it is not much influence in the outside world, especially the industry. Such a low-key posture has formed a distinct contrast with the publicity offensive of many domestic management software vendors.
Commitment online
The concept of ERP has been speculated in China for a few years, and it seems that it has reached a vertex. But Zheng Zhengzhong does not think that the domestic ERP market is still at the stage. He believes that it is necessary to see if the ERP market matures should not see how much software is, but should see the customer's management level. To see the management level of each company, just look at the management tools they use. In general, the management level of the company can be divided into four levels according to the management tools they use:
First stage - HR, ERP and other management software; second-stage - CRM, SCM, PDM and other management software; third-phase - EAI and other enterprise management software; fourth stage - B2B, EIP, CWB, etc. Collaborative business software.
Dr. Zheng Zhengzhong analyzed the current situation, domestic users are now in the first stage. Although there are now many companies to see the domestic market but have not really taken specific measures, because from abroad The powerful consultants have expensive, perhaps the income of a case is not enough to pay, in which case many companies can only rely on outsourcing or find the graduates of famous universities in the local area to solve the problem. It is also very optimistic about this market, and Zheng Bo believes that the advantage of the dealence is "Value's service", promises to ensure that it is the most powerful declaration that is the most powerful declaration.
Customer
Dr. Zheng Zhengzhong has always adhered to the view of "ERP introduction is an import of management ideas", but as many implementation cases have proven, the import of management thinking takes a long time, so for software companies, hope It is unrealistic to use some marketing tools. Both Sibel and I2 have a market that relies on long-lasting products and technology offensive, such as Sibel pushing its CRM to spend nearly 6 years, and the production schedule in the SCM product of I2 also spends a considerable time.
Dr. Zheng is in contact with customers. Some corporate funds are small, but I hope to eat a fat man in a breath, what software wants to go, informational demand is very blurred. At this time, it is recommended that they apply according to their proper management system according to the business management level of the company, and some companies refuse. There are also some customers, managed to manage software at a certainty of non-improvement information management, which makes it very confused by the deer that adheres to orthodox ERP introduction ideas. How to select customers an important topic that is facing compelling. According to normal thinking, the company wants business, the better, any customers should cherish, but Zheng Zhengzhong, Dr. Zhengzhong believes that if the customer does not guarantee the success of the customer, the software that can not guarantee the management of their business management, it is not as good as Discard this customer. Since the deck has been responsible for them, since the customer is responsible for them, it will also be unfavorable to the company. By deer in specific projects, they will have the specific process of the customer's discussion software, and negotiate according to the customer's acceptance. If the customer is not accepted, you can only give up or recommend it to other vendors. The domestic management software market has reached a stage of price war, but it seems that it seems that there seems to have not fallen into the strange circle of killing, and Zheng's opinion is that if the one is pursuing price, then they offer products and services will definitely be discounted, this is The original deductible to provide customers with the original intention of the most valuable service. Therefore, there is a customer who has excessive price requirements, and it will often choose to give up. It is precisely because of the high requirements of customers, it is also dare to commit to commitments, and the system you implement can be on the line. Pay attention to strategies
Dr. Zheng Zhengzhong puts cultural, strategies, alliances, personnel, and technology are five major factors in successful software companies. In the past four years, it has been upgraded and developed in these aspects. However, Zheng Bo believes that these five factors are not equally important. In contrast, he is more important to the strategy. Because, "strategies and advantages are close". " Enterprise heard ERP, SCM these software nouns often headache, do not understand what these nouns can bring them. It is to bring management ideas to enterprises through their efforts. BenQ has global manufacturing management experience, and it is possible to share these experiences to domestic companies. At present, in Suzhou, it is in various ways to provide local enterprises through various ways of human resource management, workshop management, and warehouse management, and enhance the management level of enterprises. Principal, said that when the company has a new idea to consider how to achieve these ideas, you can provide the overall E-demodation to these companies. Some software companies don't dare to make the product line very wide, but it is more special. Dr. Zheng Zhengzhong analyzed that companies often want the future software that can be integrated, and this is the positioning of it. Currently, it is also available in ERP, HR software, and also provides a collaborative business platform (CWB), Enterprise Application System Integration (EAI), Enterprise Information Entry Portal (EIP), E-Commerce Management (B2B). Reflected in the market sales, it is the use of the consultant sales model, not like selling radish cabbage, and pushing products into the channel. In the dealers, consultants are divided into assistant consultants, general consultants, senior consultants, and project managers. In order to enhance the level of consultants and services, it takes a lot of energy to strengthen training for consultants. In the Mingki University in the BenQ, there are more than 80 consultants who have different deductions in learning different courses, mastering different industries, different application systems.
