A paper judgment, let the outstanding outstanding results
US Time Sovember 9 Prosecute Oracle: NASDAQ: ORCL (Oracle: NASDAQ: ORCL) Acquisition of PeopleSoft: PSFT) is not established, and the Oracle can acquire all or some of the equity of PeopleSoft companies through any direct or non-direct manner.
Although the US Department of Justice still retains the right to appeal, although the results of the judgment still have certain uncertainty, Oracle President Lari Ellison has been in order to celebrate the victory. Oracle Public Relations Officer Jenniferglass said to the press reporter: "Oracle is very happy to go up and down,", Oracle's global website also posted the winning message in the first time of the oversized font.
If the acquisition is smooth, the new Oracle will become the biggest winner in the enterprise automation software market, and this market is at least $ 220 billion. "This may be the most difficult to cross," Meta Group's technical analyst David Yockelson said, "The struggle will continue, but Oracle will win the final victory."
Microsoft can't sit, from the industry's attention
The impact of this acquisition has far exceeded software industry integration and mergers. Because the results of the case will affect the anti-monopoly matter of all industries in the United States, and even affect the EU and Canadian's judgment of Oracle in the obeys.
According to Microsoft Founder Bill Gates June 23, Microsoft is taking into account the small amount of Renke's ministries to help the company block Oracle's plan for malicious acquisitions at $ 7.7 billion. An Oracle announced that it would manage the second day after the acquisition of competitors, Bill Gates issued this e-mail. Bill Gates also said in this email that Microsoft will consider acquiring the world's largest business software vendors Germany SAP.
Microsoft makes SAP to consider the potential acquisition target with Oracle. Because Oracle has listed Siebel Systems, the BEA system company and Lawson software, etc. are listed as their potential acquisition. It can be seen that this acquisition action of Oracle will trigger a seismic in the software industry.
The coming story of the acquisition story
So why oracle is desperately acquired by Renke? From a certain extent, this can be said to be Oracle's self-help strategy. Time is back to May 2003, at that time, Renke proposed a resolution to announce the J.D.edwards company with $ 1.5 billion.
This news is undoubtedly a sunny day, because the enterprise automation software market, SAP ranked first, Oracle ranked second, Renke and JDEDwards, respectively, ranked third and fourth The previous Larry has repeatedly expressed many publications that Oracle's goal is to become the world's first software company, not only in the field of corporate information, but also Microsoft, IBM is more vast market. But if Renke acquires J. Dwards successfully, the second and oracle will rank third. The direct result of Renke's acquisition is to rush Oracle from the second thrown, which has a huge challenge for Oracle's market position. So, in Rereno, it was less than a week after the acquisition of Edwards, Oracle quickly released the news and announced the acquisition of benevolence.
For Larry Elsen, who had already passed the year, the acquisition decision is no longer understood as a mental impulse, and the industry analyzes that this acquisition is crucial for Oracle's strategic development. . In 1977, the 32-year-old Larry Ellison was inspired by someone else 's papers, and developed data management software and founded Oracle. The Oracle in that time is a pure database management software company, and the database management software has gradually stepped down the downstream, and the enterprise application management software is rapid. To this end, in recent years, Oracle has not hesled in application software development, and its main business income and profit source have also been transferred to the application software. But this is still insufficient for Lari, to achieve the desire to make Oracle into the world software giant, at least to keep the leading advantage in the application software. Therefore, it is impossible to exceed Renke and acquire Renke. In the field of application software, especially in the field of financial and human resources software, Renke has absolute technical foundation and market share. If Oracle can successfully acquire Renco, whether it is the status of leaders who holds applications, or to future expansion, Have a quality help. Therefore, although Oracle acquisition plans were jointly prosecuted by the US Department of Justice, Connecticut, Hawaii and New York, the suspected monopoly of the monopoly, but also facing the investigation of the EU and the Canadian Ministry of Justice, Lari is still iron to acquire.
How to smash the Oracle
At the acquisition strategy: Oracle adopted a program that killed the rescue. On the acquisition timing, Oracle made the benevolence. After the Renke has announced the acquisition of Edwards, Oracle began to declare war. This is the integration and digestion of all efforts to acquire and distribute all efforts to deal with the frankness of the 文. This allows the President of Renke and Ceo Craigconway anger.
After entering the main benevolent in 1999, CONWAY has worked the proportion to the largest strategic transformation in Renke history, developed a pure network business architecture model with patented rights, which is the first example of the enterprise application software market. Prior to entering the main benevolence, Conway was a senior vice president of Oracle, the market supervision, sales and operation, and at that time, Larry Ellison was his boss. In order to counterattack Oracle's hostile acquisition, Conway led Renke's board of directors and shareholders to fight, and killer is the "PoisonPill" for anti-acquisition. On the one hand, this plan is the stock repurchase. Renke has spent nearly 800 million US dollars, repurchase the stock of Oracle maliciously acquired, on the other hand, using a guarantee, if the company is acquired by Oracle, Renke will return 5 times to customers Product amount. This guarantee will enable Renke even after being acquired, Oracle will still pay more than expected, while also the confidence of Renke customers.
In the acquisition method, Oracle chose premium acquisition. Since June 2003, it has been prepared, and Oracle's quotation has been adjusted four times, and the total acquisition cost is from $ 6.3 billion to $ 7.3 billion, and later to $ 9.4 billion, now $ 7.7 billion. Every adjustment is inevitably brought about fluctuations in the share price of both parties. In the past 52 weeks, Oracle's share price is fluctuating between $ 9.78-15.51, while Renke's share price fluctuates between $ 15.39-24.04. When Oracle's first price was 16 US dollars, Renke's share price rose by 23%, and Oracle stocks rose 9%; then, Oracle will be adjusted from $ 16.6.5 US dollars per share. This adjustment, Renke's share price rose 3%, and Oracle's stock price slightly down; Oracle's third pricing price is to mention $ 26 per share, bringing the festival of benevolence stocks, so that Renke shareholders are very moved, but here is here At the time, Oracle said, "It is not optimistic about the prospects of benevolence", lowered the purchase price, dropped to the 21 US dollar 26, Renke stock price fell from $ 17.26 to $ 16.92; after the Northern California court, Renke stock price rose 17%, Oracle stock up 3%. Oracle's stock price is stable, so that RENO is exhausted, so it is unable to focus on market and research and development, an expert on the Oracle seizure consulting department, and Oracle has such three four times to play the 仁科, in fact, I don't think about it. "On the one hand, the Renke market is favorable, it is also easy to acquire if he pays; on the other hand, even if the acquisition does not work, Renke is also dragged and tired." This consultant believes that "the most important thing is that Rarry is going to grasp this degree, To ensure that benevolence is not dead, it can save it in the hands of Oracle. "
War of Mars and Earth, inevitable shuffle
15 months, a direct consequence of the direct consequences, in the second quarter earnings announced in July this year, the net profit of Renke decreased by 70% from the same period of the previous year, and the stock price fell 15.39 US dollars, fell to the lowest to 52 weeks. Price, even less than $ 16 in the beginning of Oracle. Legend Convene, this result is mainly due to the malicious acquisition of Oracle, and the anti-monopoly survey of Renect. Although followed, as Oracle's winning case, Renke's share price began to fall, to around $ 17, but obviously, Renke's share price is no longer controlled in his hand.
If the Oracle acquisition is successful, the global application software industry inevitably faces a shuffle, and Oracle will be better and ranked first German giant SAP counter. But this does not mean that Oracle can rule the entire kingdom, and many IT customers may choose SAP because they may worry that Oracle has become Microsoft in the enterprise software industry.
Even if the acquisition failed, Ellison may still look for other goals, and some other software companies will have similar encounters, especially Siebel Systems.
We believe that the soap drama of this technology industry will still have a long time. In our opinion, the most likely beneficiary will be the newspapers that have been advertised by Oracle and Renke, and both sides hope to pass publicity. Win the support of the people and the people of Renke. In addition, we expect other enterprise software dealers, including Siebel System and SAP, will benefit from it. In short, regardless of the results, the software industry must face a reshuffle, and the final deer is dead, let us wait and see.
