Economic Observation News: Sina to create an online news of network news
Http://www.sina.com.cn May 2004 09:49 Economic Observer
Our reporter Wang Fangjian Beijing reported that the Internet has changed significant changes to people's ways and value orientation, people have passed the transformation of passive reception information to active acquisition information - Wang Yan "for another time, we have to have a standard editor The manual is now in the stage of comment. "
Sina's global senior vice president, the total editor Chen Xiao tells reporters on April 15. Perhaps, when Chen Hao has said this sentence, he did not deliberately contrast China's network news product manufacturing level since the birth of online news: network news products have been born "Ctrl C Ctrl v" original The level has developed into an era of industrialization, standardization, while Sina.com is taken first in such exploration and experimentation in the domestic portal. The manufacturing level of China's online news products is leaping. The industrial experiment of China's online news products is continuing in the white four-story small building outside the West Third Ring Road, Beijing. "Sina" value "If today's society does not have the Internet, can you imagine what people look like?" Chen Wei said, "Certainly I can't accept it, just like now there is no electricity." But if you must pay out The network media represented by Sina.com gave the revolutionary change and impact of the Chinese society and citizens. Change We seem to be difficult to exhaust, only one number, listed. "Chen Hao said, in addition to searching information, email, etc., in the immediate and rolling broadcast, accommodation, opinions The advantage of interactive network media is the paper medium, and the TV media is difficult to match. Zero time difference message delivery. When people talk about the Internet's feeling is "fast", the fact is true, because the Internet is minimized, making the Internet time and events that actually occur in the event, and newspapers, magazines Compared to media types such as TV stations, the production cycle advantage of network media is the most obvious. One of the most important ways to obtain information, especially news, due to the Internet, the Internet media has become the media category that reports major events in recent years, especially with Sina.com is most representative, domestic report in 1999, China, US Ambassador The earliest media in the museum has reported the earliest domestic media in the United States ... Sina.com has made people develop habits and psychological expectations of "see news, Sina". Including the leaders of the party and the country, the network will be one of the important channels of obtaining information. They have said many times in the public, "I saw it on the Internet ...", "I know on the Internet." What ", etc." The integration is expanded. Due to the rapid increase in netizens and the development of online chat exchange, "online chat" "see netizens" becomes a new way of communication, this fresh, virtual interaction method reduces people's communication costs while gaining Expanded the interaction of modern people. In theory, a Chinese will chat with him to chat online. He is theoretically, he can communicate with 80 million netizens. Maximize the sound and opinions of ordinary people. The "User Forum" is set up on the Internet, making the majority of ordinary people to make their own voice and opinions becoming a reality, such as the domestic new car Toyota Corolla price is not high, those netizens who have not lived abroad have difficulty judging, but European, Taiwan's work has been aware of the online price comment to a large extent to make judgments, providing a lot of persuasive data and information. The network accommodates the infiniteness, directness and authenticity of ordinary people's voice and opinions, as well as people who love to see online forum comments. The far-reaching influence of the Internet's society is also manifested in promoting the transformation of Chinese moral concepts. If you talk about "one night" in a few years ago, most people in society will think that "un mo" or "one with The word derogatory ", due to the changes in the development of the network in these years, the transformation of the social concept has begun to think that" one night "is a" partial "word. It is because of the network media represented by Sina.com, there is a network of such a profound impact on society.
"Industrialization" of online news products, but to continue to produce these values, produce greater influence, continue to win tens of millions of netizens, "Sina" is going to explore more. There is no doubt that network accommodation is similar to the network's advantage. But this advantage has brought a new problem to the portal: Sina.com needs to handle or update information with thousands or million information, how to organize production in the portal within the interior of the portal ? If, today you also think that online news is just "Ctrl C Ctrl V", then you have a big mistake. At least Sina.com has made great explorations in the market analysis, market positioning, product production process and organizational architecture of online news products. Because today's online media and paper media, the competition between television media, the competition between network media and network media is quite fierce. Who wants to lead, it is a small distance, and it is a serious challenge for it. If the online news product is seen as a finished product, then the news products of the Sina Network industry chain are equivalent to "semi-finished products", even the material "material", in which newspapers and teachings It is equivalent to a collection of collectors, makers, and Sina.com and other online media plays a second-year-old producer and integrator role, that is, between "semi-finished products" "material" to the final Internet news products Generally, it is also necessary to experience "obtaining material (semi-finished products) - determine production direction - integrated information and packaging - broadcast (supplementary and perfect) - Traffic detection and management, etc., many links and processes, Sina.com is in these links and The process of the process has made a good exploration in terms of standardization. In a word, the portal has been far away from the "industrialization" of the online news product. Two trips in the inconspicuous white four-story small building, walking around the gods, the head is not allowed to edit, you will feel the production of Sina.com news products has entered the era of industrialization, those wear The white-collar working characteristics of the depth of nearby mirrors is actually different from the software company's programmers, even with the Pearl River Delta and the long triangles of the water industry workers. However, it is different industries. Different products are different, and the product nature is different. Sina.com's organizational architecture is not inferior to manufacturing, more than 200 news editing behind Sina.com, more than 200 news editing, there are 6 director above these edits, these director Directly responsible, editing - editing - editing - Editor - Director - Total edited sequence, and staff - Manager - Director - President's organizational architecture and no two. On Sina.com, the final product is mainly divided into two categories: news and information, news, news, information, information such as games, reading, tourism, etc., of course, sometimes there are cross, A channel may be mainly news products, but there are information products, or the opposite. On Sina.com, Sina products are approximately more than 10 varieties, which can be roughly divided into two categories: loose scatter topics and tight topics. Open the financial channel of Sina.com, you can find that "Deron system will crash?" The news topic is obviously a loose type topic. Sina is just a "latest move" related to the recent Deron's news. "" Listed Companies related to Delong "," "Delon-related company movement", "Delong's Missing" a few categories together, basically there is not too much processing, and "the exercise Top "News Topics belongs to the close topic, because Sina.com not only puts the recent news about Top, but also puts the news reports on Top in the past two years. At the same time, some original Sex text connection and sorting, and according to logical points in order to "Song Ribuhua and Top Group", "Song Ruhua's paper-made journey", "Top 's return to the road", "The Language Totto" four parts, this The topic is relatively large for the value of the reader.
