After the P5 series server, IBM released the "Power Activation Plan" in the same place, IBM, not only revealing the ambition of the "one series" server to compete for the low-end market, but also more clear Support and optimistic to Linux.
Optimistic linux
In fact, IBM is 4 days before the "one product" on the 17th, IBM has released the OpenPower server in the world. IBM thinks OpenPower is a choice with the meaning of revolution, which will be a representative product of simple economic model.
Although the theme of the conference is "activation plan" ON in Unix, the openpower of Linux customized OpenPower has also attracted the most attention.
In recent years, the global Linux has not been optimistic, even in China Linux, is a targeted trend, but Linux is not very large. Under such a premise, IBM launches OpenPower more obvious.
Jiang Xi, general manager of the IBM Internet Server Department, did not cover his optimistic about the low-end server market, and believed that 80% of companies need to purchase low-end servers. Jiang Xizhen mentioned that IBM in the Chinese market is a line with AIX UNIX as the main product line. But IBM discovers many customers of this product line to open a logical partition on their machines to run the Linux operating system.
After this situation, Jiang Xizhen analyzed the entire market. It was found that some user groups only supported the LINUX application, and this user group has a very fast development. IBM is therefore imagined to open a new product line around the world, and the server can be optimized while the user is only RunUX. And this product is OpenPower.
Of course, the research data is also one of the reasons for Jiang Xizhen to optimize Linux prospects. According to Gartner forecast, in the next five to ten years, the most potential of the operating system that can be left around the world is AIX, Windows and Linux. Jiang Xizhen believes that Gartner's investigation represents some users, IBM considers Linux on Power.
Jiang Xizhen also admitted that the direction of IBM did not change, and this direction was to see many customers' choices. "If a user application is running on UNIX, then we will push the Power4 / Power5 platform; if a user app is running Linux, then we will push openpower." Jiang Xi said.
Positioning is not blurred
Prior to this, the entire line of the IBMP series also support Linux, and OpenPower is currently being affiliated to the P series, which makes the industry have questions: IBM does not seem to launch what meaningful new product, activation plan is more like a market Operation behavior. However, this is not true.
IBM can be wellnessful to Oper Power products. Although OpenPower is temporarily managed by the department of the management P-Series server, Jiang Xi said that "everything is temporary." Jiang pointed out that OpenPower's future development direction is to re-establish a series. Although the specific move needs to be further positioned, Jiang Xi believes that OpenPower has a very solid foundation and will have trustworthy future.
Jiang Xi also focused on the specific positioning of OpenPower in the Chinese market. He believed that this positioning was clear and there is no confusion.
"Simply said that this positioning still does not drop the idea of IBM 'on demand'. All processes are still guided by customers." Jiang Xi said, "That is to say," If a customer's server only needs to run AIX, then he will definitely buy P5 If the customer's server has the opportunity to run Linux and AIX, he will still buy P5. "
But once the customer only needs to run Linux, IBM will push OpenPower, because regardless of the price, and the overall product information, OpenPower is optimized for Linux operating system, at the same time in IBM OpenPower has the advantage of running Linux. Jiang Xizhen thus pointed out, "If the customer considers Linux, we will push OpenPower, because we have to give customers a clear choice, that is, you should choose to run Linux operating system, you should run openpower."
IBM believes that in the server user group of P5, run AIX has an extra possibility, put some Linux on P5. On this basis, the IBM business opportunities are on P5, therefore running Linux, from price positioning, and product debugging and virtualization, OpenPower has done a lot of investment research and development. IBM thinks this is a more accurate positioning, and it is also aware of the need to see the market in the industry.
True to low end
Although IBM saw huge purchase potential of the low-end market, "a product" "" "" Will the "activation plan" for low-end markets will conflict with previous products and strategies?
In this regard, He Guowei, the business director of the IBM Greater China and the Ministry of Science and Technology, said that IBM hopes to give the user a concept through the "activation plan": IBM is really a low end in the UNIX server market.
Over the past six years, the sales of IBM servers in the Chinese market continuously ranked first, but after this grade, there is still a little so that He Guowei is not the first to sell. The sales volume of IBM servers is not the first.
In the research data of CBIRESEARCH, IBM ranks second in the sales volume of China's server market last year. The sales quantity represents the penetration rate of the product, which is the extent, this data more represents, at least in the low-end server market, IBM does not perform strong enough.
He Guowei, honesty, last year IBM's low-end server in $ 25,000, there is no series of products, and in channel, IBM is also working with large distribution and industry team to penetrate this market. In order to change this situation, IBM has long repositioned the product line for "premeditated".
Therefore, after the "a product" is finally activated, IBM can already divide the product line into enterprise, Volume Product, and a series of three. "Our future goal is to hope that the next 24 months, we are the first sales and sales", He Guowei said.
Of course, in order to realize the double champion, the launch of "a product" is an important signal and sign of overall changes. (Computer Business Intelligence Zhengkai)
