Comments: What can I have anything to bring to online games?
What can 863 bring to online games?
As early as the beginning of this year, there is news that the Ministry of Science and Technology is preparing to set up online games and incorporate online game technology to the 863 program. At the end of July, at the press conference of Jinshan Company "Swordsman Love Online", Yu Chao, the Beijing Municipal Science and Technology Commission confirmed to the public, and the Ministry of Science and Technology has included online games into the 863 project.
Online game 863
863 Program is known as the National High Technology Research and Development Plan, as the banner of my country's high-tech development, this plan is often used in the "Star Wars Plan" in the United States, "Ulika Plan", Japan's "10 Years" Basic countermeasures "related matter. The overall goal of the 863 program is: concentrated small part of the hard force, targeting the world's overall, narrowing the gap between developed countries, driving the relevant field of scientific and technological progress, making a number of new generation of high-level technical talents, In the future, high-tech industrial preparation conditions is formed, which is the economic and social development of my country's economic and social development and national defense safety in the late 21st century.
863 Plan to choose biotechnology, aerospace technology, information technology, laser technology, automation technology, energy technology, new material technology and marine technology, as the focus of my country's high-tech research, in which "Information Technology" is also set There are four subjects of information security technology, information acquisition and processing technology, computer software and hardware technology and communication technology.
On March 28, 2003, the 863 Computer Software and Hardware Technology Theme Expert Group announced the "Third Batch of Software and Hardware Technology Theme" during the Tenth Five-Year Plan period ", which 4 is" Chinese processing and human machine integration technology integrated demonstration Application ", related issues of online games is under this topic.
The topic research objectives are: "For social economic informatization needs, choose the application of online games and digital film and television is widely widened, combined with Chinese processing, human-machine interaction, and digital media, etc. 863 technical results, forming a number of Significant economic benefits and social benefits products and demonstration applications. "Research content and main indicators are:" For online games and digital film and television, focus on application key technology, system integration technology and application solutions, forming advanced technology, effective Products and scale applications, promote the establishment of industry application standards. "
According to Fu Gulu, Director of the National Science and Technology Development Plan Division, in the topic of online games, 863 main "support for key technology research and development", namely online game general engine research and demonstration product development and other items. The project will study a network game with independent intellectual property, a network game with independent intellectual property, a network game that has independent intellectual property, a network game that has independent intellectual property, and can be used for third parties. General Engine, and on this basis, develop a model of commercial online game products. The 863 program has a total investment in these two projects to 5 million yuan, and the project will be involved in joint research and development of some research institutions, universities and two companies in my country.
863: Online game is a potential "egg"
The online games were included in the National Scientific Research Program, and the 863 Director Fu Lou, 863 Division of the Ministry of Science and Technology Development Program: "Online games are the fastest growing industry in the software industry, the largest market prospects. Whether it is from the strategic perspective Say, or from a market perspective, online games have become one of the most potential industries in China. If my country gives up, foreign gaming companies will rush. In order to avoid such a large market being monopolized by foreign companies. The National Government decided to invest in funds to develop independently. "
That is, the state is included in the 863 topic of the online game. There are three: 1. Online games have a certain technical content; 2. Online games have a certain market prospect; 3. Network game has a certain strategic meaning. Because of this, we need to cultivate independent intellectual property in this area to improve the core competitiveness of domestic enterprises. It can be imagined that industries with low scientific and technological content, market narrow and strategic significance, even if they are monopolized by foreign companies, they will not be included in the 863 program.
According to IDC, the market scale of China 's online game industry announced at the end of last year, China's online game market size is 910 million yuan, with an increase of 187.6% compared with 2001, and drives 13 times the relevant industry to directly value . Compared with the market size of 1.6373 billion yuan in 2002, the 2002 Chinese software industry is divided into IDC statistics, it is simply a small witch, and the former is only 5.6% of the latter. However, in 2006, in 2006, the scale of China's online game market will reach RMB 8.34 billion, and the China Software Market has a scale of 51.625 billion yuan, and the proportion of the two rose by 5.6% by 16.1%. The growth of the game market is not underestimated. On the other hand, the rapid growth of online games has created a loose industrial environment for the development of PC stand-alone games and TV games. With the transformation of investors, governments and public attitudes, China's interactive entertainment industry will start. The development of interactive entertainment industry provides the necessary commercial market exports for some high technology. Consumers can greatly reduce the incoming barriers and transaction costs that high technology in the process of industrialization. This also complies with the 863 program "to closely connect the phase research results to other promotion applications, quickly translate into productivity, and play economic benefits."
Some people will be more than the "picking eggs along the way," I found that there is a good project with potential to "incubate the chick", once "chicken" is growing into "hen", and quickly produces it "Egg" throws out. 863 Plan for online games is here, it first identifies that online game is a potential "egg", which believes that the egg will hatch a group of chicks through the universal engine research and demonstration product development. To cultivate an innovative environment for the online game industry in chaotic state; on this basis, the chicks will grow up slowly, incubate new technologies and talents, form a benign circulation, and promote the industrialization process of online games.
Game companies: What can I bring for us?
If the country incorporates online games into the 863 program is for macro considerations, then the vendor chooses to join the 863 program more for their own interests.
5 million funds are not less than SMB game manufacturers. For large online game manufacturers, it may be just equivalent to the market promotion budget of several months, but since it is a freelance, there is no reason? This is not the case, and the 5 million funds is also costly. According to Article 13 of the Measures for the Administration of National High Technology Research and Development Program: "For some expectations, it can bring large economic benefits to the subject or the completion of the project, leave more fixed assets. The project, the basis shall provide the project supporting funds, and the specific proportion is approved by the negative departments at the time of reviewing the project. The supporting funds provided by the unit shall be included in the project funding budget. "That is, the project relies on the unit to get 5 million At the same time, certain supporting funds must be provided, and the amount of supporting funds is often several times the national allocation, and sometimes local governments will also be required to invest in some funds. Therefore, there have been mature engines or hand-tight developers do not necessarily consider joining the 863 program. Operators are naturally less enthusiastic, and those who are interested in 863 are more independently developed and more funds.
5 million funds have eased the two difficult psychology of this part of the manufacturers in the face of short-term interests and long-term benefits. In 2002, there were 132 domestic game companies, including only 62 games, less than 2,000 technicians, and relative to the market in rapid expansion. In such an environment, the manufacturer's speculative psychology is almost inevitably, and the capital is poured into the fastest way to return, leading to the serious shortage of development resources. Although independent research and development can obtain high profits, their time risks and project risk make capital dare not enter. 863 Support for funds and related resources, reduces the risk of manufacturers. Of course, joining the 863 program will also bring many other benefits to companies, such as the promotion of popularity. Participating in the national scientific research projects provides a good material for the business of enterprises, and has created a good background for future business cooperation. Last year, the 863 program has chosen eight software companies on ERP software projects. Because of the excessive hype of merchants, the relevant departments of the Ministry of Science and Technology have to carry out all the press releases to the 863 Program Secretariat.
Most importantly, 863 is a project determined by online games - "General Engine" is a standardized product, and the standardized development rules will be mastered in their own hands. In the future, if they can promote the power of the government, they will guarantee the manufacturer in the future. Competition is in an invincible place. According to the Ministry of Science and Technology "Regulations on the Research of the National Scientific Research Program Project Research Achievements Intellectual Property Management" requires the intellectual property of the 863 programming topic, in addition to the contract, there is a special issue of the project, and belongs to the project. It can be imagined that if the intellectual property of the general engine will bring a huge business opportunity for the company; even if the intellectual property of this project finally returns to the country, after entering the industrialization stage, it is still not small. interest.
According to reports, the online game project of the 863 program will be involved in R & D by two enterprises, becoming the first 863 online game project, the company is just entering the Yellow New Star, the Yellow New Star, the Yellow New Star to the 863 Question, According to the "Intelligent Human Machine" Interactive Network Demonstration Application Courses "has been passed at the end of July, and 863 invests 2 million yuan to this topic. Another company has not yet been determined, and many online game manufacturers have put forward applications.
Three doubts about 863 topics
Question 1: Is the criteria fair?
As a new soldier in the online game industry, Yan Huang Xinxing unexpectedly became the first 863 online game project relying on enterprises, it is inevitable that people have doubts about the application of enterprises.
Although Yanhuang Xinxing has a certain technical advantage in communication software and e-commerce, it is completely new in the field of online game development, and the past technology and experience is difficult to play. In contrast, some manufacturers who have or are developing related technologies and have mature markets and operational experiences seem to be more advantageous.
Of course, the lack of experience does not represent the lack of value of the project. We have no understanding of the specific research direction of "Intelligent Human Interaction Network Demonstration Application Course", maybe it is only the topic of "Chinese Processing and Human Machinery Comprehensive Demonstration Application", and "Network Game General Engine Research and Demonstration" Product development "There is no direct contact.
Ms. Zhang Yi, CEO, CEO, said to the media that in addition to the current Korean game "mission", the game after the Yellow will be cooperative development, so the 863 program of 2 million funds do not have an error-wrong, more There is no need to support the worry of Korean games. This does not have to worry, in order to eliminate the phenomenon of "special funds", 863 has a strict plan management process for special funds. However, it is understood that the next online game of Yanhuang is still a ground Korean game, focusing on the agent operations, affect the research and development progress of its topics?
According to the requirements, the 863 online game project unit is determined to "select the best commission", the application unit must be an advantageous enterprise with technical and application funds; its declaration and selection of strict operation processes, recommendation from various provinces and municipal science committees, Science and Technology Department To the approval of the Ministry of Science and Technology, from qualification certification to expert review; in addition to one-way selection, it will also combine the writing and reply of the project application to examine the research and development strength of a company. Question 2: Is the selected topics reasonable?
The development and popularization of General Engines has actually played a certain role in the early days of the growth of online games in South Korea, but its role is not as large as many media rendering. The Korean government's support for online games is multi-standpoint, both financial, human and technical support, and support for institutional, environmental and cultural, and the latter has far exceeded the former.
The benefits of a general engine is to reduce the barriers of the manufacturer, avoid waste of resources caused by repeated development. But in the long run, is it bigger? Is there a Chinese online game industry that has been developing for the market has been in size, but is the general engine to apply?
First of all, it is necessary to clearly, universal engine is not "universal engine", the so-called "powerful engine for any game type" does not exist in media rendering. In the early days of development, the product, technology and the market are not mature, and the information is not sufficient, and the general engine is launched, which is likely to add difficulties in future conversion. For vendors, the general engine can indeed reduce their entry threshold, but too low thresholds can easily form low-level competition in the market, which is not conducive to the overall development of the industry. And online games are a cultural product, consumers of technology products may not like differentiated products, as this increases the cost and risk of use, and the consumer of cultural products is pursuing is a personalized experience. As the market continues to expand and refine, the diverse demand for domestic players has begun to form, and they have different preferences for games, operations and gameplay.
The development of the general engine requires at least one or two years, how is its achievement? What is the pattern of online game market? Does the general engine still use the land? The input effect of 5 million scientific research is supervised?
Question 3: Is 5 million a cup of water?
The general engine needs to maintain certain levels and prospective technologies, even if the development is successful, it still needs to continue to invest in funds to adapt to fast-growing hardware and software technology. 5 million yuan is not much less than the development of ordinary stand-alone games, but the development of common engines for online games is obvious, and the shortcomings are mainly borne by the enterprise. As mentioned above, the project of the 863 project relies on the unit while getting special funds, it is necessary to provide a supporting fund. If the country is 5 million in this project, coupled with the supporting funds of the relevant parties, the total budget of the project may reach 20 million yuan.
In the future, the road is not clear, the information mastered by the government is not sufficient, 5 million can be said to be a relatively amazing valuation of online games. These 5 million can directly share part of the company's risk, and companies can also enhance their external collaboration in the development process, such as calling research institutions, universities such as research institutions, colleges and universities, and give the project with the necessary talents And equipment support to further reduce research and development risks.
More importantly, 5 million funds have shown that the state's support stand on online games industry. Just as Zhang Zhihong, General Manager of Jinshan Digital Entertainment Division said: "The funds provided by the country are just a little subsidy. We are ready to have 10 million or even more investment. But at least the country has already thought that online games are worthy of attention. Industry, the government has also begun to support the development of this industry. "
Wu Jingjing, economist, emphasized: "Develop high-tech industries, the system is more technical. Compared with funds, manpower and technical support, the development of high-tech development is greater, the system, environmental and cultural support. We may not expect this 5 million yuan to bring any innovations to the online game industry, but this is not important because it is just beginning, not end. (Text: Zhao Ting) From: Sina
